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- Multimedia (12)
- Faculty Publications (757)
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- 01 Apr 2000
- News
Getting the Message
Sponsorships allow advertisers to offer content that is related to their products or services and valued by the target audience. For example, a pharmaceutical company might sponsor a bulletin board for consumers with a specific ailment.... View Details
Keywords: Susan Young
- 01 Jun 2011
- News
The Best-Laid Plans
failed companies. When Potentia Pharmaceuticals won the contest in 2001 with Alec Machiels (MBA 2001) at the helm, its plan hinged on a mechanism created by a team of Harvard and MIT scientists that used atomic force microscopy in drug... View Details
- 20 Jul 2022
- News
Wired to be Inspired
understand, first of all, don't get confused by purpose statements. Theranos had one. Purdue Pharmaceutical had one. Facebook pulled one out in 2016 when they were in trouble. And you read those statements and you’re like, you gotta be... View Details
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