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Show Results For
- All HBS Web
(183)
- People (3)
- News (36)
- Research (117)
- Multimedia (1)
- Faculty Publications (59)
- 19 Mar 2008
- Research & Ideas
Finding Success in the Middle of the Market
company control midfield by playing only in midfield? The answer is "yes" but only if there is a precise and persuasive value proposition. Until three years ago, Charles Schwab had lost its way. The former king of discount... View Details
- 30 Apr 2014
- Research & Ideas
Venture Investors Prefer Funding Handsome Men
If you're in search of startup funding, it pays to be a good-looking guy. A series of three studies reveals that investors prefer pitches from male entrepreneurs over those from female entrepreneurs, even when the content of the pitches is identical. Attractive men are... View Details
- 05 Sep 2008
- What Do You Think?
Is Case Method Instruction Due for an Overhaul?
"Cases help to develop 'pattern recognition' skills that are very important in decision-making ...." Dave Schnedler added that cases help develop "critical thinking," teach that "digging hard pays off," stress the importance of... View Details
- 01 Jun 2008
- News
Greed, Gullibility, and Optimism
has been so limited. I can make an argument that the market may be overreacting to the problems, but I can make an even more persuasive argument that the government is underreacting. The ideas put forward by Treasury Secretary Henry... View Details
- 10 Jan 2018
- Research & Ideas
Working for a Shamed Company Can Hurt Your Future Compensation
back in compensation to work for a highly reputable company that might counter the black mark from the tarnished firm. “It helps to create a persuasive story that competes with the scandal story,” Groysberg says. Working for a firm that... View Details
- 09 Jul 2001
- Research & Ideas
Does Misery Love Companies? How Social Performance Pays Off
corporate social performance (CSP) and corporate financial performance (CFP) reflects the enduring quest to find this persuasive "business case"—to substantiate claims, such as the one made in Annan's recent appeal to U.S.... View Details
Keywords: by Joshua D. Margolis & James P. Walsh
- 13 Sep 2011
- First Look
First Look: September 13
prosocial behavior associated with licensing. The results of a laboratory experiment and a large field experiment converge to support our account. Read the paper: http://www.people.hbs.edu/mnorton/gneezy%20et%20al%20in%20press.pdf The View Details
Keywords: Sean Silverthorne
- 01 Jun 2003
- News
John Read
team. It’s amazing what getting out of the office and onto a ropes course can do for a group. How does running Outward Bound compare with running a truck-parts company? It is similar in that you need to marshal support for an idea and direct the organization largely... View Details
- 06 Dec 2004
- What Do You Think?
Why Do Managers Fail to Act on Their Predictions?
authors suggest that once predictable surprises are identified, persuasive communication, coalition building (to mobilize people to confront the potential surprise), and structured problem-solving (to identify options and eliminate... View Details
Keywords: by James Heskett
- 03 Jun 2020
- Research & Ideas
Who Guarantees Your Workplace Is Safe for Return?
mitigations. Businesses will have to persuasively communicate the actions they are taking. As the saying goes, what gets measured gets done. And every one of us will want to know exactly what is being done. About the Authors Joseph Allen... View Details
- 02 May 2016
- Research & Ideas
Why People Don’t Vote--and How a Good Ground Game Helps
persuade,” says Pons. “Here we have evidence that persuasion is also possible.” Takeaways for political parties Taken together, Pons’ studies point to just how important a personal touch can be in getting voters to the polls, and even in... View Details
- 09 Sep 2013
- Lessons from the Classroom
Teaching Climate Change to Skeptics
A few years ago, Joseph B. Lassiter traveled to San Francisco, Houston, and New York to hold discussions with Harvard alumni on the topic of business and the environment. Each time, he surveyed the audience about the touchy subject of climate change and how society... View Details
Keywords: by Carmen Nobel
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
increases a viewer's interest in watching an ad. After a certain amount, however, that persuasiveness starts to decrease and advertisers lose the link to the brand and the power to influence buying. In other words, too much entertainment... View Details
- 09 Jun 2009
- First Look
First Look: June 9
potential approaches to establishing evidence of social influence in partially endogenous networks, and they may be especially persuasive in combination. Download the paper: http://www.hbs.edu/research/pdf/09-136.pdf Technology Innovation... View Details
Keywords: Martha Lagace
- 13 Mar 2005
- Research & Ideas
Reinforcing Values: A Public Dressing Down
mountaineering expeditions and firefighting crews. We've found that for change to stick, leaders must design and run an effective persuasion campaign—one that begins weeks or months before the actual turnaround plan is set in concrete.... View Details
Keywords: by David A. Garvin & Michael A. Roberto
- 08 Apr 2014
- First Look
First Look: April 8
a comprehensive deal persuasively enough to transform more Iranian skeptics into active supporters-a necessary condition for success if there is an acceptable deal at the next stage. To sway skeptics, I recommend a specific... View Details
Keywords: Sean Silverthorne
- 31 May 2018
- News
Finding Freedom from Eating Disorders
my self-worth. I was accepted to Stanford, Harvard, Wharton, and Kellogg, but I truly believed that I wasn't smart enough. And that was the eating disorder voice concocting these lies which were very persuasive and believable. And then... View Details
- 20 Dec 2019
- News
The 19 Musts of 2019
work on signaling and persuasion can help enact urgently needed change.” —Laura Huang, MBA Class of 1954 Associate Professor of Business Administration and author of Edge: Turning Adversity into Advantage, forthcoming in January MUST READ... View Details
- 06 Sep 2016
- First Look
September 6, 2016
a persuasive story to compete with the scandal narrative. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51509 August 2013 Business History National Image as a Competitive Disadvantage: The Case of the New Zealand... View Details
Keywords: Carmen Nobel
- 30 Mar 2017
- News
Negotiating Peace in Canada's Largest Rainforest
persuasion mode directly but in a learning mode-- and from that learning then there is a need to present these ideas, from which there will be further learning; so maybe this is not what our final position will be-- then that means I... View Details