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Show Results For
- All HBS Web
(935)
- People (8)
- News (231)
- Research (374)
- Multimedia (3)
- Faculty Publications (98)
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- 01 Sep 2018
- News
Action Plan: Rapids Growth
1971—had grown into one of the most admired brands in its industry. The founders were intent on seeing the company they’d built live on, a hope that aligned with Holley’s goals: to buy something to maintain for the long term, and to find... View Details
Keywords: Ryan Jones
- 19 Mar 2015
- News
Walter Salmon Remembered
for, back into sole stewardship of a brand new 2nd year MBA course in Channels of Distribution at HBS, heavily over-subscribed (DANGER, DANGER) while consulting for Coca Cola and finishing my PhD thesis on the side. It should perhaps be... View Details
- 18 Mar 2014
- News
The Oz of Data Opens the Curtain
personal data collection have a surprising ally: Scott Howe. Why? Because it's good for business. "How people think about data is going to change seismically in the coming years," says Howe. "Each of us will manage the data that is... View Details
- 12 Dec 2018
- News
Lesson Plan
hope. So last December, speaking in a crowded, harshly lit room typical of government offices the world over, Cognetti put herself forward as one of 10 candidates to vie for a seat on the Scranton School Board. As part of her personal... View Details
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
industry segments that depend on the NFL." Surveying the league's 32 franchises, Grubman observes that each has arguably become a global brand in its own right."The size and complexity of the local franchise as a business has exploded in... View Details
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
HBS students worked on their project with representatives of the bakery chain Benjamin in São Paulo. (photo by Cintia Farago) In the United States, brand loyalty is often a powerful motivator—consumers will drive miles in search of a... View Details
- 12 Jul 2011
- News
Phone Fun
says, his two years at the School gave him the courage think outside the box. “It gave me a personal and professional confidence that has underpinned the risk-taking that’s sometimes necessary to deliver original work,” he notes. If last... View Details
- 28 Feb 2014
- News
The First Five Years: Omowale Casselle (MBA 2009)
the expectations of our consumers, retailers, and brand partners. "In addition to managing our product lines, I also lead our operations team, which means that I make sure that each retail partner (Walmart, Walgreens, Kroger, and Meijer)... View Details
- 08 Jun 2023
- News
Three Alumni Clubs Celebrate Leadership, Community, and History over Dinner
Clubs News Clubs News New York Alumni Honor Outstanding Leaders at Annual Dinner The HBS Club of New York held its 54th Annual Leadership Dinner on April 24, honoring three alumni who embody the HBS mission to "educate leaders who make a difference in the world," and... View Details
Keywords: Margie Kelley
- 01 Dec 2016
- News
Alumni Books of 2016
and extraordinarily detailed maps. Leading YOU: The Power of Self-Leadership to Build your Executive Brand and Drive Career Success by Brenda Bence (MBA 1991) (Global Insight Communications, LLC) The most important driver of overall... View Details
- 01 Apr 1997
- News
Facing the Music
very well-crafted campaign to portray the music in a certain way." Part of the process involves educating the label's entire staff about the artist. "You have to get everybody really excited and proud to represent this person or group,"... View Details
Keywords: Marguerite Rigoglioso
- 26 May 2022
- News
Northern California Club Honors Noom; LGBTQ Alumni Share HBS Stories
significant sponsorships. According to Nagarjuna, this year’s celebration raised more than $85,000 in revenue, from marquee brand sponsors RRE Ventures, Goldman Sachs, Morgan Stanley, Hanson Bridgett LLP, Asset Management Company, Cooley... View Details
Keywords: Margie Kelley
- 10 Aug 2022
- News
Skydeck Live: Stage Not Age
going to be living a 100-year life. So I wanted a framework that helped you understand both from a personal standpoint. But then, I began to think about this from a business standpoint: we need a multi-stage definition around life. DM:... View Details
- 01 Mar 2010
- News
Sole Mates
position. The job has taken me to some forty countries around the world, usually accompanying the prime minister on official visits while presenting the investment opportunities in the country, or meeting directly with potential investors. Invest Macedonia’s role... View Details
- 04 Aug 2020
- News
How Business Can Advance Racial Equity
impact coming from? Lisa Lewin: First, I think what we have seen from consumers has been incredible. Their increasing commitment to spending money on companies and brands aligned with their values has been an incredible, catalyzing force... View Details
- 01 Feb 1997
- News
Doing It Your Way
actually going to a physical locale. "A lot of our MBAs are taking a good shot at the entry barriers set up by establishments that have spent twenty years and a lot of money building brand equity in retail locations," he notes. As... View Details
- 01 Jun 2006
- News
One-on-One with Tom Oreck
Oreck’s guidance, New Orleans–based Oreck Corporation had steadily grown into a national brand known for its lightweight, powerful vacuums. As it prospered, the company acquired a manufacturing plant eighty miles east in coastal Long... View Details
- 14 Oct 2020
- News
Sewn with Love
could one company or brand do?” she wondered. Photos courtesy VPL Photos courtesy VPL Hanazawa also understood the fashion-industry network is powerful and has the potential for wider impact. In 2011, she tapped fellow industry leaders... View Details
Keywords: Maureen Harmon
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
personally transporting several patients to local COVID wards. “Instead of giving people numbers, we do the work for them,” he told India Today. “If someone needs a nebulizer, a medicine or oxygen, we get it to them.” The article goes on... View Details
- 01 Oct 1998
- News
Tech Trekker
Corporation and led the creation of AltaVista Internet Software Inc., an Internet search and software subsidiary. In the first year alone, she grew AltaVista's popularity, brand awareness, and revenues, driving it ahead of competitors... View Details
Keywords: Marguerite Rigoglioso