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  • 15 Nov 2016
  • First Look

November 15, 2016

Case 517-021 Brand Portfolio Strategy and Brand Architecture While companies choose to brand their products and services in many different ways, there are some central tenets... View Details
Keywords: Sean Silverthorne

    Das Narayandas

    Das Narayandas is the Edsel Bryant Ford Professor of Business Administration at the Harvard Business School. His academic credentials include a Bachelor of Technology degree in Engineering from the Indian Institute of Technology, Bombay (IITB), a Post-Graduate... View Details

    Keywords: advertising; beauty products; biotechnology; computer; electrical equipment; electronics; entertainment; federal government; high technology; industrial goods; information technology industry; internet; management consulting; manufacturing; marketing industry; professional services; retailing; telecommunications; transportation
    • 19 Apr 2016
    • First Look

    April 19, 2016

    forthcoming Journal of Marketing Research Does 'Liking' Lead to Loving? The Impact of Joining a Brand’s Social Network on Marketing Outcomes By: John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I. Norton Abstract—Does “liking” a View Details
    Keywords: Sean Silverthorne
    • Web

    Publications - Faculty & Research

    Consumption of Small Business Owners in the COVID-19 Pandemic." Art. 104079. Journal of Financial Economics 170 (August 2025). July–August 2025 Article Don’t Let an AI Failure Harm Your Brand By: Julian De Freitas How companies market... View Details
    • June 2011 (Revised August 2011)
    • Case

    Colgate-Palmolive: Staying Ahead in Oral Care

    By: Rebecca M. Henderson and Ryan Johnson
    In 2011, Colgate-Palmolive (Colgate) was the global leader in oral care, with a dominant market share lead in toothpaste and a growing presence in toothbrushes and mouthwash. However, the firm faced stiff competition with perennial rivals P&G increasing their focus on... View Details
    Keywords: Innovation Strategy; Brands and Branding; Product Positioning; Distribution Channels; Relationships; Competition; Competitive Advantage; Customization and Personalization; Health Industry
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    • 24 Jul 2012
    • First Look

    First Look: July 24

    Flynn, and Daniella Kupor Publication:Social Psychological & Personality Science (forthcoming) Abstract We investigated the link between tipping, an altruistic act, and bribery, an immoral act. We found a positive relationship between... View Details
    Keywords: Sean Silverthorne
    • 04 Oct 2016
    • Blog Post

    Why We Recruit: CVS Health

    of health. Through its approximately 9,600 retail pharmacies under the CVS, Navarro and Longs Drugs brand names, more than 1,135 walk-in MinuteClinc locations, a leading pharmacy benefits manager with more than 75 million plan members, a... View Details
    Keywords: Health Care
    • Career Coach

    Anne Marie Checcone

    Anne Marie (HBS ‘04, Johns Hopkins ‘98) is an executive coach and career advisor to leaders who strive for the highest professional and personal achievement and who inspire the same in their organizations. With 20+ years of experience in... View Details
    Keywords: Technology; Consulting
    • 2017
    • Article

    Natural Environmental Responsibility in Indian Corporations: A Mixed Method Study

    By: Shashank Shah
    The world is going through unprecedented environmental crisis. The type of destruction and dissolution of natural resources and elements by individuals and institutions that has been witnessed in the last century is much more than that witnessed in the previous... View Details
    Keywords: Corporate Social Responsibility and Impact; Environmental Sustainability; Natural Environment; Management Practices and Processes; Research; Framework; India
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    • 12 Nov 2013
    • First Look

    First Look: November 12

    714-409 Coffee Wars in India: Café Coffee Day Takes on the Global Brands Café Coffee Day (CCD) is contemplating how to respond to the entry of Starbucks into the Indian coffee chain market. The case study describes the emergence of CCD as... View Details
    Keywords: Sean Silverthorne
    • Career Coach

    Wendi Zhang

    Wendi partners with MBA students and alumni to meet them where they are in their career journey, and 1) if undecided - helps them get clarity, 2) if decided - coaches them in taking the next steps to reach the next goal post(s), and 3) upon reaching the next goal -... View Details
    Keywords: Consumer Products; Entertainment / Media; Entrepreneurship; Angel Investing; Financial Services (All); Venture Capital; Financial Services (All); Real Estate; Social Enterprise; Startup - Founder; Entrepreneurship; Startup - Joiner; Entrepreneurship; Technology
    • December 1997 (Revised May 1998)
    • Case

    CUC and HFS: Corporate Identity for a "Merger of Equals"

    By: Stephen A. Greyser and Robert J. Crawford
    In the wake of a major $20 billion market capitalization "merger of equals," two large consumer service firms must determine a new name for the new entity. Neither CUC nor HFS is well known among consumers. The CUC Services (e.g., shopping, travel, credit card... View Details
    Keywords: Mergers and Acquisitions; Capital; Brands and Branding; Identity; Customization and Personalization; Value; Service Industry
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    • Career Coach

    Doug Lester

    Doug’s approach to career and executive coaching is informed by over ten years in marketing, digital, and general management roles at Johnson & Johnson and other Fortune 500 companies. He offers perspective as a former executive recruiter and often counsels alumni on... View Details
    Keywords: Auto/Transportation/Logistics; Consumer Products; Education; Emerging Markets; Entertainment / Media; Entrepreneurship; Government; Health Care; Hospitality; Insurance; Publishing / Communications / Advertising; Real Estate; Retail; Social Enterprise; Technology
    • Career Coach

    Erika Osterling

    talent. She has coached hundreds of executives through career transitions, job search strategies, interview preparation and offer negotiation.  Erika enjoys helping students and alumni work through formulating a career vision, augmenting your View Details
    Keywords: Energy; Oil & Gas; Energy; Private Equity; Financial Services (All); Manufacturing
    • March 2025
    • Case

    Stagwell: AI and the Future of Marketing

    By: Suraj Srinivasan and Radhika Kak
    In early 2025, Mark Penn, Founder, CEO and Chairman of Stagwell, a global marketing company with a network of over 70+ agencies that served over 4000 blue-chip customers across 40 countries, was looking at ways that marketers should navigate the disruption emanating... View Details
    Keywords: Advertising; Innovation Strategy; Change Management; AI and Machine Learning; Digital Transformation; Technology Adoption; Marketing Strategy; Service Delivery; Creativity; Business Model; Advertising Industry; Technology Industry
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    • September 1992 (Revised July 1994)
    • Case

    MEM Company, Inc.: English Leather

    By: Frank V. Cespedes and Laura Goode
    In 1992, the president of MEM (a producer of personal care products, including men's fragrances) considered a redeployment of field sales efforts and changes in sales compensation policies. Any changes, moreover, must consider the context of strategic decisions... View Details
    Keywords: Change Management; Decision Choices and Conditions; Brands and Branding; Product Positioning; Consumer Behavior; Distribution Channels; Business Strategy; Consumer Products Industry
    Related
    • Web

    Faculty & Research

    that will help you get more out of your free time: (1) Engage with others. Sharing experiences amplifies joy. (2) Avoid passive pursuits. The more time you spend on active ones, the more satisfied you’ll be with your life. (3) Follow your passions. Doing what you find... View Details
    • Career Coach

    Juan Leung Li

    While it takes introspection, Juan believes in the meaningful differences (finding purpose!) these efforts have in career searches. While at HBS, Juan considered a diverse set of opportunities such as brand management, consulting, PE,... View Details
    Keywords: Entrepreneurship; Angel Investing; Financial Services (All); Corporate Finance; Financial Services (All); Investment Banking; Financial Services (All); Venture Capital; Financial Services (All); Startup - Founder; Entrepreneurship; Startup - Joiner; Entrepreneurship; Technology
    • Program

    Risk Management for Corporate Leaders—Virtual

    potential threats, identifying and responding to novel risk events, and protecting enterprise value. By improving your ability to organize, manage, and govern the risk management function, you will be better prepared to protect your company's assets, View Details
    • Web

    Resumes & Cover Letters - Alumni

    yourself to a prospective employer. It should be succinct, target an employer's needs, and distinguish you from your competitors. Before you get started, think about your strengths, weaknesses, personal preferences, and motivations. You... View Details