Publications

Web

Resumes & Cover Letters - Alumni

yourself to a prospective employer. It should be succinct, target an employer's needs, and distinguish you from your competitors. Before you get started, think about your strengths, weaknesses, personal preferences, and motivations. You... View Details

Career Coach

Juan Leung Li

While it takes introspection, Juan believes in the meaningful differences (finding purpose!) these efforts have in career searches. While at HBS, Juan considered a diverse set of opportunities such as brand management, consulting, PE,... View Details

Keywords: Entrepreneurship; Angel Investing; Financial Services (All); Corporate Finance; Financial Services (All); Investment Banking; Financial Services (All); Venture Capital; Financial Services (All); Startup - Founder; Entrepreneurship; Startup - Joiner; Entrepreneurship; Technology

09 Oct 2018
First Look

New Research and Ideas, October 9, 2018

(website) Uninformed Consent By: John, Leslie K. Abstract—Companies want access to more and more of your personal data—from where you are to what’s in your DNA. Can they unlock its value while respecting consumers’ privacy? Publisher's... View Details

Keywords: Dina Gerdeman

Web

Required Curriculum - MBA

knowledge in a brand management simulation. The course culminates in an examination of the evolution of marketing, particularly focusing on opportunities presented by the Internet. Technology and Operations Management (TOM) This course... View Details

Program

Risk Management for Corporate Leaders—Virtual

potential threats, identifying and responding to novel risk events, and protecting enterprise value. By improving your ability to organize, manage, and govern the risk management function, you will be better prepared to protect your company's assets, View Details

09 Nov 2010
First Look

First Look: November 9, 2010

consequences. In corporations, these leaders excel in regulated industries and in firms that take a process approach to innovation. The larger lesson that the military can offer the business world is that fit matters. Different circumstances demand different leadership... View Details

Keywords: Sean Silverthorne

December 2018 (Revised June 2019)
Case

Wolfgang Puck: Setting the Table for the Future

By: Boris Groysberg and Matthew G. Preble

Chef Wolfgang Puck oversees a disparate business empire that includes fine dining restaurants, a catering business, and various licensed products that run from cookware, to soup, to fast-casual restaurants. His businesses activities are divided among three separate... View Details

Keywords: Brands and Branding; Growth and Development; Management Systems; Business Processes; Leadership; Transition; Food and Beverage Industry; Consumer Products Industry

Program

Strategic Marketing for Driving Growth

changes in technology, regulations, and customer behavior Assess the economic impact and viability of social media and digital strategies Ensure marketing activities contribute to company success Align marketing strategies with your business objectives Build and evolve... View Details

03 Jan 2007
First Look

First Look: January 3, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707445 Marketing Chateau Margaux Harvard Business School Case 507-033 Chateau Margaux, luxury brand or connoisseur brand? Although France is awash with unsold wine, demand has... View Details

Keywords: Sean Silverthorne

Program

The Business of Entertainment, Media, and Sports

and anticipate the continuing impact of technological change on your business Expand your personal and professional network Extend your network by living and working with accomplished executives from various backgrounds, industries, and... View Details

Keywords: Media & Entertainment; Media & Entertainment

13 May 2008
First Look

First Look: May 13, 2008

The framework has two parts—a business analysis and a personal analysis—each comprised of a set of yes/no questions for critical assessment criteria. The note also offers perspectives on entrepreneurship, observations about combining an... View Details

Keywords: Martha Lagace

20 Mar 2012
First Look

First Look: March 20

personal and professional network across three continents. The case considers the steps he has taken to build and cultivate a network that creates value for himself and others. Purchase this... View Details

Keywords: Sean Silverthorne

21 Apr 2015
First Look

First Look: April 21

relationships with their competitors affect consumers' preferences. Through a series of experiments, we show that the competitive context in which a brand operates can affect consumers' purchase interest and purchase frequency. We show... View Details

Keywords: Carmen Nobel & Sean Silverthorne

February 2022
Case

Launching the Social

By: Tom Eisenmann, Lindsay N. Hyde and Tom Quinn

This case features the same protagonists as Ample Hills Creamery (HBS No. 822-073), and can be used as a continuation of that story.
Ample Hills Creamery started in 2010 as a temporary ice cream pushcart in Brooklyn, New York City. On the strength of inventive... View Details

Keywords: Entrepreneurship; Small Business; Brands and Branding; Partners and Partnerships; Expansion

June 2010 (Revised January 2012)
Case

Blue Man Group: Creativity, Life and Surviving an Economic Meltdown

In 2008, Blue Man Group's three co-founders are facing the prospect of losing not just a business but a way of life they have built together. The case follows the story of Chris Wink, Matt Goldman, and Phil Stanton as they pursue their creative passion and build the... View Details

Keywords: Arts; Financial Crisis; Entrepreneurship; Crisis Management; Growth and Development Strategy; Brands and Branding; Personal Development and Career; Creativity; Entertainment and Recreation Industry