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Publications

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  • All HBS Web  (328)
    • People  (1)
    • News  (38)
    • Research  (258)
    • Multimedia  (2)
  • Faculty Publications  (79)

Show Results For

  • All HBS Web  (328)
    • People  (1)
    • News  (38)
    • Research  (258)
    • Multimedia  (2)
  • Faculty Publications  (79)
← Page 8 of 328 Results →
  • 18 Sep 2017
  • Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

marketers are feeling pressure to show ROI.” Still, since those first Facebook ads were posted in 2004, social media has proven itself a valuable tool for helping companies create consumer perceptions about particular brands (Old Spice)... View Details
Keywords: by Dina Gerdeman; Advertising; Technology
  • 03 May 2022
  • Research & Ideas

Desperate for Talent? Consider Advancing Your Own Employees First

Job openings in the United States continue to hover at record high levels, exacerbated by the Great Resignation and a sputtering emergence from the pandemic. Competition remains fierce among companies struggling to find qualified workers. Yet many employers,... View Details
Keywords: by Rachel Layne
  • 05 May 2011
  • What Do You Think?

How Ethical Can We Be?

Summing Up Our perceptions of whether we do "what's right" depend on such things as the situation, the time frame, the expectations of others, and whether we are face-to-face with the object of our actions. And we are much... View Details
Keywords: by Jim Heskett
  • 17 Jan 2019
  • Research & Ideas

Why Business Should Support Employees Who Are Caregivers

personal caregiving obligations is an approach employers almost entirely overlook as a mechanism for maximizing employee productivity and minimizing turnover,” the authors write in the study, which was released Wednesday. With almost... View Details
Keywords: by Danielle Kost; Health
  • 02 Oct 2006
  • Research & Ideas

Negotiating in Three Dimensions

simply you and the person on the other side of the table, but it is often much more complex, requiring an act of disciplined imagination rather than a mechanical list. In our new book, we systematically work through ways to get the right... View Details
Keywords: by Martha Lagace
  • 04 Apr 2023
  • Blog Post

Maersk’s Journey to Decarbonize Shipping

becomes technologically feasible for ocean shipping, Maersk believes that legal, safety, and public perception challenges make it highly impractical as a primary energy source. Similarly, with biomethane, Maersk sees emissions slippage... View Details
  • 01 Dec 2015
  • Blog Post

What is the HBS FIELD Program?

which taught MBAs the art of storytelling. During this exercise we were instructed to focus on our presence and presentation skills. Who knew that part of business school was also being an actor? A personally revealing exercise was... View Details
  • 22 Aug 2005
  • Research & Ideas

The Hard Work of Failure Analysis

personal responsibility. Evidence of this problem is provided by a study of a large European telecoms company, which revealed that very little learning occurred from a set of large and small failures over a period of twenty years. Instead... View Details
Keywords: by Amy Edmondson & Mark D. Cannon
  • 26 Nov 2001
  • Op-Ed

Why Corporate Budgeting Needs To Be Fixed

uncoordinated, chaotic interactions as people make decisions on the basis of distorted information they receive from other units and from headquarters. Moreover, since managers are well aware that everyone is attempting to game the system for View Details
Keywords: by Michael C. Jensen
  • 20 Feb 2019
  • Research & Ideas

Rocket-tunity: Can Private Firms Turn a Profit in Space?

assume [citizen astronauts] will have to sign something that says, ‘You can't sue me.’” Will investors be patient? Another obstacle that human space travel must avoid: Venture capital money suddenly drying up if there is a perception that... View Details
Keywords: by Scott Wallask; Aerospace; Tourism; Transportation
  • 10 Feb 2003
  • Research & Ideas

Commodity Busters: Be a Price Maker, Not a Price Taker

expectations are met tend to dwell less on price.— Benson P. Shapiro Focus only on the market segments, defined by customer set or purchase situation, to which you can bring superior perceived value. It is important to understand that both the View Details
Keywords: by Benson P. Shapiro
  • Web

Power and Influence for Positive Impact | HBS Online

of Power Coming to Terms with Power Limits of Personal & Positional Sources of Power Featured Exercises Identify your own personal and positional sources of power Analyze the power relationships between... View Details
  • 10 Mar 2011
  • What Do You Think?

To What Degree Does the Job Make the Person?

and a totally different personality in his/her private environment." Yedendra Chouksey pointed out that "what is beyond doubt is that the job and the job holder are interdependent the job provides the opening for power but the... View Details
Keywords: by James Heskett
  • 22 Jul 2019
  • Book

How to Be a Digital Platform Leader

exposure by hiring professional photographers to take photos similar to what a person would see for hotel listings. This decision was not only a differentiating factor from Craigslist-type postings or newspaper advertisements; it also... View Details
Keywords: by Martha Lagace
  • 01 Feb 2002
  • News

It's academic. (Not!)

of transition look like, and what can we learn from it? And how will it affect the career paths of individual venture capitalists?" Analyzing this process has put Wasserman hot on the trail of many more areas of inquiry that promise to expand the general View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • Person Page

Media

Media

This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details

  • 04 Sep 2019
  • Research & Ideas

'I Know Why You Voted for Trump' and Other Motivation Misperceptions

people’s decisions, our false perceptions can also distort our opinions about others in general. In this case, the more important Clinton voters thought immigration policy was to Trump voters, the more negatively they viewed Trump voters... View Details
Keywords: by Dina Gerdeman
  • 01 Dec 2003
  • What Do You Think?

Is This the Twilight Era for the Managed Mutual Fund?

probably seen the beginning of the decline of the actively managed mutual fund," Charles Broming expressed the hope that "money management will become another technical job and compensation will reflect its real added value." Part of the problem may be... View Details
Keywords: by James Heskett
  • 2012
  • Chapter

Self-knowledge, Unconscious Thought, and Decision Making

Keywords: Perception; Decision Making; Personal Characteristics
Citation
Purchase
Related
Bos, Maarten W., and Ap Dijksterhuis. "Self-knowledge, Unconscious Thought, and Decision Making." In Handbook of Self-knowledge, edited by Simine Vazire and Timothy D. Wilson. Guilford Press, 2012.
  • 06 Mar 2013
  • What Do You Think?

Who Should Manage Our Work Time?

overloading forces better time management " KHA attributed part of the problem to the perception that "We love a 'hard worker,'" rewarding effort and time spent at work as much or more than results. Yet another concern,... View Details
Keywords: by James Heskett
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