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- Faculty Publications (97)
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- All HBS Web (231)
- Faculty Publications (97)
- 01 Jun 2012
- News
Think Locally, Act Globally
mobile services in Delhi and in time became India’s largest telecom company. Then, looking overseas for new markets, Mittal decided on Africa, where mobile penetration is still only about 40 percent, and 60 percent of the continent’s 1... View Details
- 01 Mar 2017
- News
Case Study: Moment in the Sun
behemoths of Samsung and Philips. If you remain focused on one market segment, they will figure out a way to squish you (most probably by lowering prices and your margins). Ario needs to continue innovating and penetrating new markets... View Details
Keywords: Dan Morrell
- 20 Jan 2015
- News
Patient Medical Records, Pocket-sized
Burlington, Vermont. “It is a simple, inexpensive, and straightforward solution to a complex problem.” Despite the fact that MedKaz is being used by patients, Bushkin’s biggest challenge is penetrating medical bureaucracy. Hospitals are... View Details
- 01 Dec 2000
- News
In War-Torn Liberia, Student Gains a Wealth of Experience
receiving illegally mined diamonds in exchange. RUF rebels took U.N. peacekeepers hostage in Sierra Leone, and the United States threatened to impose sanctions over Taylor's relationship with the RUF. Meanwhile, Liberia's northern border was View Details
- 01 Apr 2002
- News
Dot Vertigo
organizations, Nolan says, technology has so thoroughly penetrated every aspect of the business that its activities, strategies, and functions have become transparent, thereby circumventing any possibility of the disorienting dot vertigo... View Details
- 17 Sep 2014
- Sharpening Your Skills
Sharpen Your Negotiation Skills
consequences of the (surprisingly) limited extent to which social influence research has penetrated the field of negotiation. Better Deals Through Level II Strategies: Advance Your Interests by Helping to Solve Their Internal... View Details
Keywords: by Sean Silverthorne
- 30 Jun 2014
- Blog Post
Cambridge to Nairobi
African innovation and tech startups. With so much economic growth in Africa, a rising Kenyan middle class, and staggering levels of internet and mobile phone penetration relative to GDP per person (this is after all, the country that... View Details
- 01 Mar 2014
- News
Cutting Edge
than when he took over, those outlets are mostly regional players. He looks for the company to penetrate major, nationwide retailers this year on the strength of a national marketing effort, a broader innovation agenda, and Smith... View Details
- 01 Dec 2013
- News
To Market, to Market
following technologies: Miniproteins that can penetrate cells and act on targets that were previously considered "undruggable." The application of unique genetic and biochemical methods to develop new antibiotics targeting the outer... View Details
- 08 Jul 2002
- Research & Ideas
How to Fashion Your New E-Business Model
businesses that use the technology to support business strategy and design…. However, the distinction is blurring as adoption of Internet-based business models penetrates to the very core of how firms do business. IBM, AOL, Time... View Details
Keywords: by Lynda M. Applegate
- 15 May 2012
- First Look
First Look: May 15
penetration of smartphone devices was high and the economy was developed or in markets where the use of mobile devices was taking off but the economy was still developing. The other critical decision was whether to continue to invest in... View Details
Keywords: Carmen Nobel
- 23 Jul 2021
- Blog Post
Trends in Consumer Products
ahead of the previous year! During the pandemic, 5.7 million new homes bought the Betty Crocker brand, which was the highest penetration growth across all General Mills brands. That kind of consumer demand required radical action. We... View Details
- 14 Jul 2021
- News
The First Five Years: Nicolas Manes (MBA 2020)
the pandemic impact you and your work? “The pandemic actually helped us, because it raised awareness about the importance of social and environmental responsibility. Also, customers became more prone to online purchasing and technology View Details
- 14 Sep 2016
- Research & Ideas
Web Surfers Have a Schedule and Stick to It
‘filler’ activity.” Researchers also found that households with annual incomes of $25,000 to $35,000 spent an average of 92 minutes more time online than households making $100,000 or more. (The average daily amount of time spent online in a US household was two... View Details
- 21 Feb 2005
- Research & Ideas
The VC Quandary: Too Much Money
home run" or for U.S. firms that need to penetrate the European market. Mullen spoke as a member of the panel "State of the Venture Capital Industry: Past, Present and Future" at the 11th Annual Venture Capital &... View Details
- 01 Mar 2004
- News
Ron Shaich’s Café Society
and with modest penetration in many of them. In fact, many analysts believe Panera is only in the second or third inning of its potential growth. What are some of your challenges? Generally, the most difficult challenge has been leading... View Details
- 01 Sep 2014
- News
Afghanistan’s Hope and Light
11 years later, with market penetration essentially complete, that number hovers around 6 million, with over $300 million in annual revenues. Afghanistan’s stability, however, is entering a particularly challenging time. GDP growth is... View Details
Keywords: Julia Hanna
- 01 Sep 2015
- News
Case Study: Golden Ticket
2013–2014. I would attempt to get 40–50 percent market penetration before someone else gets the idea. That’s 500–600 customers. Then start selling the ancillary services. You have a geographic advantage in California, and there are lots... View Details
- 24 Sep 2021
- Blog Post
Alumni Spotlight: Career Advice from Alums Working in Climate
which, along with other tech companies, is using its scale to drive impact by setting ambitious energy and sustainability goals aimed at increasing renewable energy penetration and decarbonizing the energy system. As a Program Manager on... View Details
- 05 Feb 2019
- News
Protecting the Power Grid
key component of solutions.” With increasing interdependence between the nation’s electric grid and the public internet, cybersecurity is gaining attention of both regulators and the public. “Foreign adversaries have regularly penetrated... View Details