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- All HBS Web
(1,023)
- News (150)
- Research (697)
- Events (23)
- Multimedia (1)
- Faculty Publications (443)
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- 16 Sep 2015
- News
Built for Speed
working on the exact same concept for years. “Multiple patents had been filed,” says Nolan. And after the Nest launch in 2011, they had to watch as the now-ubiquitous brand somehow got people excited about home heating again, became a... View Details
- 01 Mar 2003
- News
Books
Khurana spent The inventor of a patented research method that analyzes consumers’ subconscious thoughts and feelings, HBS professor Gerald Zaltman believes that 95 percent of consumers’ thinking occurs in their unconscious minds.... View Details
- 01 Dec 2020
- News
New Releases: Alumni and Faculty Books
from their purchases. Revenue models anchored on the ownership of products, they argue, are patently inferior. Bertini and Koenigsberg explain that advances in technology have made it possible for firms to collect “impact data” that tells... View Details
Keywords: Margie Kelley
- 02 Oct 2015
- News
The ‘F’ Word
for Nourish, a patented line of spill-proof bottled water for infants and toddlers that we had already launched in airport shops and specialty stores. The product flew off the shelves. The national retailer and its distributor required... View Details
Keywords: Walt Disney Studios
- 01 Dec 2013
- News
Your Own Medicine
be hyper-focused on developing the next Lipitor or Levitra, creating a constant drain on financial and human resources. And companies are running out of big ideas and facing gaps in their revenue thanks to patent expirations, leaving... View Details
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