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  • 05 Feb 2009
  • Research & Ideas

In Praise of Marketing

additional millions of poor people to buy in. As prices have fallen, Asian brands such as Asus and Acer of Taiwan have gained share while IBM sold its PC business to Lenovo. “Critics of marketing tend to overestimate the level of... View Details
Keywords: by John Quelch; Advertising
  • 25 Sep 2007
  • First Look

First Look: September 25, 2007

Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=608053 Dell Computers (B): The Transition Harvard Business School Supplement 607-081 The case presents the outcome of the (A) case and explores challenges in the View Details
Keywords: Martha Lagace
  • 14 Dec 2010
  • First Look

First Look: Dec. 14

addresses a decision to replace salesmen netbook PCs with iPhones, including converting the company's sales and customer applications to the iPhone platform. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/911413-PDF-ENG Hikma... View Details
Keywords: Sean Silverthorne
  • 06 Feb 2006
  • Research & Ideas

Sorting Out the Patent Craze

different manufacturers could not talk to one another. PCs would cost $10,000 because each company would have to design its own software, as well as craft proprietary storage, memory, and display components. But standards do not evolve... View Details
Keywords: by Sara Grant; Technology
  • 29 Sep 2015
  • First Look

September 29, 2015

top PC game League of Legends, considers its growth strategy as it moves into a new campus in Los Angeles. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/416016-PDF-ENG Harvard Business School Case 315-098 Terrapin... View Details
Keywords: Sean Silverthorne
  • 15 Dec 2009
  • First Look

First Look: Dec. 15, 2009

needs to decide whether to continue efforts to convince one of the big three console makers (PS3, Xbox 360, Wii) to enable the EPOC on their platform or to settle for the PC gaming market. Alternatively, the company could have chosen a... View Details
Keywords: Martha Lagace
  • 17 Dec 2013
  • First Look

First Look: December 17

of Apple's iPad made clear the need to transition his company to a new cloud-computing era. But the company's roots in the manufacture of Windows-powered desktop and notebook PCs bounded the creativity of his design and engineering teams.... View Details
Keywords: Carmen Nobel
  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/517059-PDF-ENG Harvard Business School Case 417-042 Lenovo to Buy IBM PC: Integration Challenges In December 2004, Chinese computer manufacturer Lenovo announced its purchase of IBM’s View Details
Keywords: Sean Silverthorne
  • 17 Mar 2009
  • First Look

First Look: March 17, 2009

base of PC operating systems, it had captured 20% of the server market by the end of 2005 and was quickly becoming a formidable alternative for productivity programs with OpenOffice. Linux's "business model" to compete against... View Details
Keywords: Martha Lagace
  • 15 Feb 2011
  • First Look

First Look: Feb. 15

on two of the most important historical episodes in the history of the computing industry, the introduction of the PC and of the browser, to develop a third hypothesis. Both IBM and Microsoft, having been extremely successful in an old... View Details
Keywords: Sean Silverthorne
  • 31 Mar 2009
  • First Look

First Look: March 31, 2009

Shadow of a Giant (A) Harvard Business School Case 609-002 As the only significant competitor to Intel Corporation in PC microprocessors, Advanced Micro Devices faced daunting investment choices. Not only did it have to fund... View Details
Keywords: Martha Lagace

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