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      • Faculty Publications  (193)

      Operational ComplexityRemove Operational Complexity →

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      • June 2005 (Revised May 2006)
      • Case

      Covisint (A): The Evolution of a B2B Marketplace

      By: Lynda M. Applegate and Elizabeth Collins
      Ford Motor Co., General Motors, and DaimlerChrysler--the three original equipment manufacturers (OEMs) that dominated the automotive industry throughout the 20th century--launched Covisint in February 2000 as an industry supply chain exchange that would drive out cost... View Details
      Keywords: Business Model; Supply Chain Management; Business Startups; Management Teams; Manufacturing Industry; Auto Industry; United States
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      Applegate, Lynda M., and Elizabeth Collins. "Covisint (A): The Evolution of a B2B Marketplace." Harvard Business School Case 805-110, June 2005. (Revised May 2006.)
      • 1 Apr 2005 - 4 Apr 2005
      • Conference Presentation

      Exploring the Structure of Complex Software Designs: An Empirical Study of Open Source and Proprietary Code

      By: Alan MacCormack
      Keywords: Applications and Software; Product Design; Complexity
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      MacCormack, Alan. "Exploring the Structure of Complex Software Designs: An Empirical Study of Open Source and Proprietary Code." Paper presented at the Wharton Technology Conference, Philadelphia, PA, April 01–04, 2005.
      • March 2005
      • Case

      Henkel Iberica (A)

      By: Francisco de Asis Martinez-Jerez, V.G. Narayanan and Lisa Brem
      In 2002, Esteban Garriga, customer service director at Henkel Iberica, questions whether Collaborative Planning, Forecasting, and Replenishment (CPFR) would help manage retail promotions and limit their impact on the stock-outs and obsolete inventory. Describes the... View Details
      Keywords: Business Subsidiaries; Forecasting and Prediction; Price; Distribution Channels; Strategic Planning; Commercialization; Valuation; Rail Industry; Germany; Spain
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      Martinez-Jerez, Francisco de Asis, V.G. Narayanan, and Lisa Brem. "Henkel Iberica (A)." Harvard Business School Case 105-023, March 2005.
      • July 2004 (Revised July 2020)
      • Case

      Hines Goes to Rio

      By: Arthur I Segel and Ricardo Reisen De Pinho
      The Torre Almirante office tower, Hines' newest project in Rio de Janeiro, was a 36-story, Class AA office tower with an adjoining 420-stall parking structure and a preserved 14-story historic facade. It was completely different from anything that had previously been... View Details
      Keywords: Property; Design; Construction; Buildings and Facilities; Risk Management; Problems and Challenges; Real Estate Industry; Brazil; New York (city, NY)
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      Segel, Arthur I., and Ricardo Reisen De Pinho. "Hines Goes to Rio." Harvard Business School Case 805-001, July 2004. (Revised July 2020.)
      • December 2003
      • Case

      Antitrust Regulations in a Global Setting: The EU Investigation of the GE/Honeywell Merger

      By: Mihir A. Desai, Belen Villalonga and Mark Veblen
      Helps students understand the principles underlying competition and antitrust policy in the context of the proposed GE-Honeywell merger. The U.S. Department of Justice has already approved the transaction and it is being considered by the European Commission. The... View Details
      Keywords: Mergers and Acquisitions; Decisions; Economy; Fairness; Governing Rules, Regulations, and Reforms; Competition; Aerospace Industry
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      Desai, Mihir A., Belen Villalonga, and Mark Veblen. "Antitrust Regulations in a Global Setting: The EU Investigation of the GE/Honeywell Merger." Harvard Business School Case 204-081, December 2003.
      • April 2003 (Revised September 2005)
      • Case

      Celebrity Cruises, Inc.: A Taste of Luxury

      By: Frances X. Frei, Corey B. Hajim and Christian Hempell
      Describes the complex operations of the cruise industry. Positioned between luxury cruise lines and mass market lines, Celebrity struggles to find ways to create customer loyalty and increase profitability. View Details
      Keywords: Customer Satisfaction; Profit; Product Positioning; Operations; Luxury; Shipping Industry
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      Frei, Frances X., Corey B. Hajim, and Christian Hempell. "Celebrity Cruises, Inc.: A Taste of Luxury." Harvard Business School Case 603-096, April 2003. (Revised September 2005.)
      • April 2003 (Revised October 2004)
      • Case

      Novartis: The Challenge of Success (A)

      By: Sandra J. Sucher and Stacy McManus
      Preliminary results from Phase 1 clinical trials of a newly developed compound, STI571, showed that 31 out of 31 patients with chronic myelogenous leukemia (CML) had their blood counts return to normal. In the world of oncology, this was unheard of. This was the... View Details
      Keywords: Decision Making; Health Testing and Trials; Innovation and Invention; Markets; Distribution; Product Development; Production; Problems and Challenges; Research; Research and Development; Complexity; Biotechnology Industry; Pharmaceutical Industry
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      Sucher, Sandra J., and Stacy McManus. "Novartis: The Challenge of Success (A)." Harvard Business School Case 603-043, April 2003. (Revised October 2004.)
      • February 2003 (Revised August 2005)
      • Case

      UCB (A): Managing Information for Globalization and Innovation

      By: F. Warren McFarlan and Brian DeLacey
      This case presents a complex total MIS strategy case for a $3 billion European pharmaceutical/chemicals company based in Brussels. It covers corporate strategy alignment of IT portfolio, IT operations issues, and global coordination of IT. View Details
      Keywords: Information Technology; Operations; System; Corporate Strategy; Investment Portfolio; Globalization; Pharmaceutical Industry; Information Technology Industry; Brussels
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      McFarlan, F. Warren, and Brian DeLacey. "UCB (A): Managing Information for Globalization and Innovation." Harvard Business School Case 303-091, February 2003. (Revised August 2005.)
      • February 2002
      • Background Note

      States vs. Microsoft, The

      By: Michael A. Wheeler and Gillian Morris
      Although the federal Justice Department managed to settle its massive antitrust litigation against Microsoft in 2001, the state suit against the company continued. State attorney generals, perhaps emboldened by their recent victory over the Big Five tobacco companies,... View Details
      Keywords: Service Operations; Public Ownership; Private Ownership; Negotiation Deal; Goals and Objectives; Lawsuits and Litigation; Decision Making; Information Industry; Legal Services Industry
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      Wheeler, Michael A., and Gillian Morris. "States vs. Microsoft, The." Harvard Business School Background Note 902-177, February 2002.
      • November 2001 (Revised March 2002)
      • Case

      Digital Angel

      By: Youngme E. Moon and Kerry Herman
      Digital Angel is considering the appropriate marketing plan for the launch of its new locator device. The device, a watch and pager worn in combination, provides GPS location information and monitors heart rate and body temperature via body sensors. Parents of young... View Details
      Keywords: Information; Safety; Rights; Market Entry and Exit; Ethics; Product Launch; Brands and Branding; Product Development
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      Moon, Youngme E., and Kerry Herman. "Digital Angel." Harvard Business School Case 502-021, November 2001. (Revised March 2002.)
      • November 2001
      • Supplement

      Staples

      By: Myra M. Hart
      Provides information on the development of the office superstore concept, including building partnerships, creating the business plan, and recruiting a management team. View Details
      Keywords: Business Plan; Recruitment; Growth and Development Strategy; Management Teams; Operations; Planning; Partners and Partnerships; Complexity; Retail Industry
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      Hart, Myra M. "Staples." Harvard Business School Video Supplement 802-803, November 2001.
      • February 2001 (Revised March 2001)
      • Case

      Apax Partners and Dialog Semiconductor: March 1998

      By: G. Felda Hardymon, Josh Lerner, Antonio Alvarez-Cano and Borja Martinez
      Apax Partners is considering a complex buyout of a semiconductor manufacturer. The firms must assess in a compressed timeframe the complex technological, financial, and operational risks that the proposed transaction poses. View Details
      Keywords: Market Transactions; Leveraged Buyouts; Restructuring; Time Management; Production; Risk Management; Financial Services Industry; Semiconductor Industry
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      Hardymon, G. Felda, Josh Lerner, Antonio Alvarez-Cano, and Borja Martinez. "Apax Partners and Dialog Semiconductor: March 1998." Harvard Business School Case 201-044, February 2001. (Revised March 2001.)
      • October 2000 (Revised November 2000)
      • Case

      Bridgespan Group, The

      By: Allen S. Grossman and John D. Kalafatas
      Bain & Co., a consulting firm with a client list that ranges from entrepreneurial start-ups to global corporations, wanted to increase its involvement with nonprofit organizations. Rather than continuing to integrate the work into the existing organization, Bain... View Details
      Keywords: Nonprofit Organizations; Corporate Social Responsibility and Impact; Problems and Challenges; Leadership Style; Growth and Development Strategy; Consulting Industry
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      Grossman, Allen S., and John D. Kalafatas. "Bridgespan Group, The." Harvard Business School Case 301-011, October 2000. (Revised November 2000.)
      • April 1999
      • Teaching Note

      Managing Experimentation: Module Overview Note for Managing Product Development(Note for Instructor)

      By: Stefan H. Thomke
      Describes the conceptual foundations and pedagogy for a module on managing experimentation in the development of products and services. The module has been taught in the second-year elective MBA course Managing Product Development. The purpose of the module is to help... View Details
      Keywords: Transition; Business or Company Management; Product Development; Personal Development and Career; Science; Technology Adoption
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      Thomke, Stefan H. "Managing Experimentation: Module Overview Note for Managing Product Development(Note for Instructor)." Harvard Business School Teaching Note 699-138, April 1999.
      • 1998
      • Journal Article

      Ford's Model-T: Pricing over the Product Life Cycle

      By: Ramon Casadesus-Masanell
      The pricing decisions monopolistic firms make over time are determined to a large extent by the complex interplay of two distinct sets of elements: demand- and supply-based considerations. Demand factors include the possibilities of (a) exercising dynamic price... View Details
      Keywords: Experience and Expertise; Decisions; Forecasting and Prediction; Cost; Price; Information; Demand and Consumers; Monopoly; Product; Sales; Complexity; Auto Industry
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      Casadesus-Masanell, Ramon. "Ford's Model-T: Pricing over the Product Life Cycle." Abante: Estudios en dirección de empresas 1, no. 2 (1998): 143–65.
      • May 1997
      • Teaching Note

      Tale of Two Electronic Components Distributors TN

      By: Ananth Raman and Bharat P. Rao
      Teaching Note for (9-697-064). View Details
      Keywords: Distribution Channels; Negotiation Deal; Consolidation; Growth and Development; Internet and the Web; Complexity; Electronics Industry
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      Raman, Ananth, and Bharat P. Rao. "Tale of Two Electronic Components Distributors TN." Harvard Business School Teaching Note 697-124, May 1997.
      • February 1997 (Revised November 2007)
      • Case

      Tale of Two Electronic Components Distributors

      By: Ananth Raman and Bharat P. Rao
      Discusses the role of distribution intermediaries in the electronic components industry, and describes operations at two of these distributors. Serves as a vehicle to discuss the functions provided by distributors in the channel. Also lets students understand the... View Details
      Keywords: Growth and Development Strategy; Distribution Channels; Consolidation; Internet; Distribution Industry; Electronics Industry
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      Raman, Ananth, and Bharat P. Rao. "Tale of Two Electronic Components Distributors." Harvard Business School Case 697-064, February 1997. (Revised November 2007.)
      • September 1995 (Revised May 1998)
      • Case

      RogersCasey Alternative Investments: Innovative Response to the Distribution Challenge

      By: Josh Lerner
      RogersCasey Alternative Investments faces the challenge of managing distributions of stock by the private equity investors in which their clients have invested. These distributed shares appear to behave in complex ways, apparently at odds with market efficiency. A... View Details
      Keywords: Private Equity; Stocks; Financial Strategy; Investment; Innovation Strategy; Management; Distribution; Performance; Behavior
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      Lerner, Josh. "RogersCasey Alternative Investments: Innovative Response to the Distribution Challenge." Harvard Business School Case 296-024, September 1995. (Revised May 1998.)
      • September 1994
      • Case

      American Airlines: Object Oriented Flight Dispatching Systems

      By: F. Warren McFarlan and Espen Andersen
      American Airlines Describes has organized and developed their Systems Operation Control (SOC) center in Dallas, from which the day-to-day running of the airline takes place. This case details the decision support system used by the flight dispatchers, and the... View Details
      Keywords: Technological Innovation; Product Development; Programs; Complexity; Technology Adoption; Air Transportation; Air Transportation Industry; United States
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      McFarlan, F. Warren, and Espen Andersen. "American Airlines: Object Oriented Flight Dispatching Systems." Harvard Business School Case 195-046, September 1994.
      • August 1994 (Revised May 1995)
      • Case

      Engineering Inspection & Insurance Company

      By: Robert H. Hayes
      Engineering Inspection & Insurance Co. (EIIC) is a small but highly successful company that offers machinery and boiler inspection and insurance services. After years of above-average growth and profits, both are retreating toward the industry average, policy delivery... View Details
      Keywords: Service Operations; Business Strategy; Organizational Design; Organizational Structure; Insurance; Strategic Planning; Problems and Challenges; Insurance Industry; United States
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      Hayes, Robert H. "Engineering Inspection & Insurance Company." Harvard Business School Case 695-009, August 1994. (Revised May 1995.)
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