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Show Results For
- All HBS Web
(1,874)
- People (3)
- News (564)
- Research (1,069)
- Events (7)
- Multimedia (15)
- Faculty Publications (599)
- December 2020
- Case
Tencent: Combining Technology and Culture
By: Elie Ofek, Billy Chan and Dawn H. Lau
Tencent, one of the largest Internet conglomerates in China, had a vision to become a "Tech+Culture" firm. With dominant market shares in online games and social networking, it had built a vast Internet-based entertainment ecosystem, and was now focused on cultural... View Details
Keywords: Media Franchise; Marketing; Market Entry and Exit; Product Launch; Strategy; Culture; China
Ofek, Elie, Billy Chan, and Dawn H. Lau. "Tencent: Combining Technology and Culture." Harvard Business School Case 521-066, December 2020.
- Web
Faculty | Information Technology
Faculty Harvard Business School (HBS) IT is a consultative technology partner that helps the School’s world-class faculty conduct path-breaking research, envision and execute new learning experiences, and leverage powerful tools that... View Details
- February 2018
- Article
Auctions versus Posted Prices in Online Markets
By: Liran Einav, Chiara Farronato, Jonathan Levin and Neel Sundaresan
Auctions were very popular in the early days of internet commerce, but today online sellers mostly use posted prices. We model the choice between auctions and posted prices as a trade-off between competitive price discovery and convenience. Evidence from eBay fits the... View Details
Einav, Liran, Chiara Farronato, Jonathan Levin, and Neel Sundaresan. "Auctions versus Posted Prices in Online Markets." Journal of Political Economy 126, no. 1 (February 2018): 178–215.
- 31 Mar 2011
- News
Building an Online Swap Shop
the holidays. He also recalled how the idea for thredUP came to him at HBS. “The original concept for how to deal with two-sided marketplaces, which is what thredUP is, came from HBS associate professor Andrei Hagiu’s Strategy & View Details
- Web
Business Insights Blog | HBS Online
News & Events Productivity Staff Spotlight Strategy Student Profiles Technology Work-Life Balance Courses Courses AI Essentials for Business Alternative Investments Business Analytics Business Strategy Business and Climate Change CLIMB... View Details
- 12 Mar 2018
- Working Paper Summaries
Using Online Prices for Measuring Real Consumption Across Countries
- February 2010 (Revised March 2012)
- Case
Harvard Business School Executive Education: Balancing Online and Offline Marketing
By: John A. Deighton and Leora Kornfeld
How does a small business set its online media budget? The HBS Executive Education Division can be viewed as a small-to-medium sized business unit with annual revenues of $107 million. As we watch it change its culture, practices, and organization from offline to... View Details
Keywords: Transition; Marketing Strategy; Budgets and Budgeting; Technology Adoption; Digital Marketing; Resource Allocation; Information Technology Industry
Deighton, John A., and Leora Kornfeld. "Harvard Business School Executive Education: Balancing Online and Offline Marketing." Harvard Business School Case 510-091, February 2010. (Revised March 2012.) (request a courtesy copy.)
- 25 Nov 2013
- News
Jumia Pioneers Online Retailing in Africa
- Web
Staff | Information Technology
Booking Space Catering Hybrid Classrooms Teaching & Learning Applications and technology products to bring teaching and learning experiences to life. Canvas Live Online Classrooms Media Services (Classroom... View Details
- November 2006
- Article
Self-Restraint as an Online Entry-Deterrence Strategy
By: Liu Yunchuan, Sunil Gupta and John Zhang
Yunchuan, Liu, Sunil Gupta, and John Zhang. "Self-Restraint as an Online Entry-Deterrence Strategy." Management Science 52, no. 11 (November 2006): 1799–1809.
- Web
Launching Tech Ventures | HBS Online
Chief Financial Officer at BNI Ventures What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of Specialization Prove your mastery of... View Details
- January 2014 (Revised May 2015)
- Case
Open English
By: Jeffrey J. Bussgang and Lisa Mazzanti
Open English, a Miami-based startup offering online English language learning services, had more than 30,000 active students across Latin America in 2012. The company had just closed a $43 million financing round in order to rapidly scale its service to the next level.... View Details
Keywords: Technology Strategy; Product Management; Startup; Online Learning; Digital Platforms; Entrepreneurship; Business Startups; Technology Industry; Miami; Venezuela
Bussgang, Jeffrey J., and Lisa Mazzanti. "Open English." Harvard Business School Case 814-020, January 2014. (Revised May 2015.)
- 10 Nov 2008
- Research Event
Social Media Leads the Future of Technology
the Internet, to what extent they can capitalize on these transformations remains an open question. HBS professor David Yoffie moderated the session on "The Technology Revolution and its Implications for the Future," with... View Details
Keywords: by Martha Lagace
- Web
Benefits | Information Technology
the HBS Live Online Classroom production team allows instructors to be completely free of technology responsibilities, so they can focus on discussions and make deep, one-to-one connections. Dynamic case... View Details
- 09 Dec 2015
- Research Event
When Hosts Attack: The Competitive Threat of Online Platforms
In the online marketplace, oodles of retailers and developers rely on “platforms” such as Amazon.com, the Apple App Store, Facebook, and Twitter to get their products and services into the hands of users. Retailers, for example, sell... View Details
- Article
The Market Design and Policy of Online Review Platforms
By: Benjamin Edelman
I present the institutions and incentives of online reviews, including attracting initial reviews, assuring truthful reviews of genuine experiences, and avoiding inflated or deceptive reviews. I also explore the competition and consumer protection concerns associated... View Details
Keywords: Reviews; Reputation; Platforms; Marketplaces; Deception; Market Design; Multi-Sided Platforms; Law; Online Technology; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry
Edelman, Benjamin. "The Market Design and Policy of Online Review Platforms." Oxford Review of Economic Policy 33, no. 4 (Winter 2017): 635–649.
Online Experimentation: Benefits, Operational and Methodological Challenges, and Scaling Guide
In the past decade, online controlled experimentation, or A/B testing, at scale has proved to be a significant driver of business innovation. The practice was first pioneered by the technology sector and, more recently, has been adopted by traditional companies... View Details
- Article
Online Experimentation: Benefits, Operational and Methodological Challenges, and Scaling Guide
By: Iavor Bojinov and Somit Gupta
In the past decade, online controlled experimentation, or A/B testing, at scale has proved to be a significant driver of business innovation. The practice was first pioneered by the technology sector and, more recently, has been adopted by traditional companies... View Details
Keywords: A/B Testing; Experimentation; Data-driven Culture; Product Development; Innovation and Invention; Digital Transformation
Bojinov, Iavor, and Somit Gupta. "Online Experimentation: Benefits, Operational and Methodological Challenges, and Scaling Guide." Harvard Data Science Review, no. 4.3 (Summer, 2022).