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Show Results For
- All HBS Web
(576)
- People (1)
- News (142)
- Research (344)
- Events (2)
- Multimedia (6)
- Faculty Publications (139)
Tsedal Neeley
Tsedal Neeley is the Naylor Fitzhugh Professor of Business Administration, Senior Associate Dean of Faculty Development and Research, and Faculty Chair of the Christensen Center for Teaching... View Details
- February 2021 (Revised April 2024)
- Case
Shopify: The Conquest for Chinese E-Commerce
By: Jeffrey F. Rayport, Avani Patel, Samantha Lin and Ariel Yang
In mid-2020, Tobias Lütke, CEO of Shopify, faced a critical decision on how to time potential expansion into the China market. Over the prior 15 years, his Canadian software-as-a-service company had grown from a small e-commerce solutions provider to a full service... View Details
Keywords: Timing; Corporate Entrepreneurship; Service Operations; Business Model; Organizational Design; Change Management; Cross-Cultural and Cross-Border Issues; Global Strategy; Health Pandemics; Growth Management; Marketing Strategy; Digital Platforms; Alliances; Partners and Partnerships; Opportunities; Internet and the Web; E-commerce; United States; Canada; China
- April 2011
- Case
Designs by Kate: The Power of Direct Sales
By: John A. Deighton and Sarah Abbott
The sales representatives at Designs by Kate (DBK) sell private label jewelry at hosted parties and through online social media channels. They are also responsible for recruiting, training, and managing new sales reps. CEO and founder Kate Creevey designed the... View Details
Keywords: Direct Sales; Consumer Marketing; Marketing Management; Personal Selling; Sales Compensation; Sales Organization; Motivation and Incentives; Marketing Strategy; Salesforce Management; Performance; Compensation and Benefits; Apparel and Accessories Industry
Deighton, John A., and Sarah Abbott. "Designs by Kate: The Power of Direct Sales." Harvard Business School Brief Case 114-284, April 2011.
- August 2020 (Revised June 2021)
- Case
Just Arrived: Integrating Refugees in Sweden
By: Brian Trelstad, Emilie Billaud and Mette Fuglsang Hjortshoej
Just Arrived is an online platform that matches newly-arrived immigrants in Sweden with employment opportunities. As one of several for-profit and non-profit start-ups in Europe that is looking to address the refugee crisis, the case enables a comparative analysis of... View Details
Keywords: Immigration; Refugees; Employment; Integration; Business Model; Social Entrepreneurship; Growth and Development Strategy; Employment Industry; Sweden; Italy; Germany
Trelstad, Brian, Emilie Billaud, and Mette Fuglsang Hjortshoej. "Just Arrived: Integrating Refugees in Sweden." Harvard Business School Case 321-040, August 2020. (Revised June 2021.)
- Article
Soul and Machine (Learning)
By: Davide Proserpio, John R. Hauser, Xiao Liu, Tomomichi Amano, Burnap Alex, Tong Guo, Dokyun (DK) Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu and Hema Yoganarasimhan
Machine learning is bringing us self-driving cars, medical diagnoses, and language translation, but how can machine learning help marketers improve marketing decisions? Machine learning models predict extremely well, are scalable to “big data,” and are a natural fit to... View Details
Keywords: Machine Learning; Marketing Applications; Knowledge; Technological Innovation; Core Relationships; Marketing; Applications and Software
Proserpio, Davide, John R. Hauser, Xiao Liu, Tomomichi Amano, Burnap Alex, Tong Guo, Dokyun (DK) Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu, and Hema Yoganarasimhan. "Soul and Machine (Learning)." Marketing Letters 31, no. 4 (December 2020): 393–404.
- 24 Feb 2014
- Research & Ideas
Uncovering Racial Discrimination in the ‘Sharing Economy’
The "sharing economy" is a burgeoning business model in which people offer their personal belongings and personal services to others, usually through online marketplaces that facilitate the transactions. It seems absolutely egalitarian at... View Details
- 18 Oct 2018
- Research & Ideas
How to Use Free Shipping as a Competitive Weapon
media creator for Harvard Business School Working Knowledge. Related Reading: Should Retailers Match Their Own Prices Online and in Stores? Behavioral Economists Can Make You a Healthier Consumer and Smarter... View Details
- 05 Sep 2017
- First Look
First Look at New Research and Ideas, September 5, 2017
forthcoming Journal of Financial Economics The Effects of Media Slant on Firm Behavior By: Baloria, Vishal P., and Jonas Heese Abstract—The media can impose reputational costs on firms because of its... View Details
Keywords: Sean Silverthorne
- January 2022
- Teaching Plan
Just Arrived: Integrating Refugees in Sweden
By: Brian Trelstad and Emilie Billaud
Teaching Plan for HBS Case No. 321-040. Just Arrived is an online platform that matches newly-arrived immigrants in Sweden with employment opportunities. As one of several for-profit and non-profit start-ups in Europe that is looking to address the refugee crisis, the... View Details
- July 2021
- Article
Consumers—Especially Women—Avoid Buying from Firms with Higher Gender Pay Gaps
By: Tobias Schlager, Bhavya Mohan, Katherine DeCelles and Michael I. Norton
We document a unique driver of consumer behavior: the public disclosure of a firm’s gender pay gap. Four experiments provide causal evidence that when firms are revealed to have gender pay gaps, consumers are less willing to pay for their goods, a reaction driven by... View Details
Keywords: Pay Gap; Perceived Wage Fairness; Purchase Intention; Gender; Wages; Fairness; Perception; Consumer Behavior
Schlager, Tobias, Bhavya Mohan, Katherine DeCelles, and Michael I. Norton. "Consumers—Especially Women—Avoid Buying from Firms with Higher Gender Pay Gaps." Special Issue on Consumer Psychology for the Greater Good. Journal of Consumer Psychology 31, no. 3 (July 2021): 518–531.
- March 2006 (Revised February 2007)
- Case
Massive Incorporated (A)
By: Joseph B. Lassiter III, Clark Gilbert and Victoria Winston
How do you go to market with a brand new product in a new industry? How does a business develop an opportunity and then adapt its strategy to ensure success? Who are the early adopters and how does a business work with them? Katherine Hays, chief operating office at... View Details
Keywords: Emerging Markets; Product Launch; Digital Marketing; Business Startups; Advertising Industry
Lassiter, Joseph B., III, Clark Gilbert, and Victoria Winston. "Massive Incorporated (A)." Harvard Business School Case 806-126, March 2006. (Revised February 2007.)
- July – August 2008
- Article
Should You Invest in the Long Tail?
By: Anita Elberse
The blockbuster strategy is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will... View Details
Keywords: Demand and Consumers; Distribution Channels; Sales; Marketing Strategy; Online Technology; Motion Pictures and Video Industry; Music Industry; Retail Industry
Elberse, Anita. "Should You Invest in the Long Tail?" HBS Centennial Issue Harvard Business Review 86, nos. 7/8 (July–August 2008): 88–96. (HBS Centennial Issue.)
- 10 Oct 2018
- Research & Ideas
The Legacy of Boaty McBoatface: Beware of Customers Who Vote
public. Boaty blowback highlights the potential danger of giving consumers the power to vote, even though customer engagement is a primary goal of almost every social media strategy. The problem: Even though NERC never explicitly promised... View Details
- May 2004 (Revised March 2005)
- Case
Music Downloads
By: David B. Yoffie and Deborah Freier
Examines the competition between competing music formats. In the '90s, the MP3 format challenged the traditional means of music distribution by allowing for storage of near CD-quality recordings at 1/10th of their previous size. The threat to traditional distribution... View Details
Keywords: Disruption; Music Entertainment; Legal Liability; Distribution; Competition; Internet and the Web; Technology Adoption; Information Infrastructure; Entertainment and Recreation Industry; Music Industry
Yoffie, David B., and Deborah Freier. "Music Downloads." Harvard Business School Case 704-503, May 2004. (Revised March 2005.)
- Profile
Jason A. Kilar
Internet commercial marketplace. Rayport called the class “Managing in the Marketspace” and through one of his cases, he introduced a relatively unknown Seattle-based online bookseller named Amazon. Kilar recalled spending... View Details
- November 2009 (Revised January 2010)
- Case
Communispace
By: Anat Keinan
Communispace is the market leader in creating and managing private, brand-focused online communities for major corporate clients. These communities have provided its clients with insights into how consumers view their brands, with quick feedback on potential marketing... View Details
Keywords: Customer Focus and Relationships; Brands and Branding; Product Launch; Network Effects; Social and Collaborative Networks; Online Technology; Media and Broadcasting Industry; Media and Broadcasting Industry
Keinan, Anat. "Communispace." Harvard Business School Case 510-018, November 2009. (Revised January 2010.)
- 14 Sep 2016
- Research & Ideas
Web Surfers Have a Schedule and Stick to It
In most markets, products and services compete for the consumer’s money. On the internet, however, the coin of the realm is time, not money—websites and other online services fight for the attention of visitors. So understanding when,... View Details
- 2013
- Chapter
Privacy Breach Analysis in Social Networks
By: Frank Nagle
Over the past 5–10 years, online social networks have rapidly expanded, and as of March 2012 the largest online social network, Facebook, had over 901 million active members. The wealth of information users post in their social network profiles, as well as the... View Details
Keywords: Crime and Corruption; Social and Collaborative Networks; Social Media; Cybersecurity; Analytics and Data Science
Nagle, Frank. "Privacy Breach Analysis in Social Networks." In Mining Social Networks and Security Informatics, edited by Tansel Ozyer, Zeki Erdem, Jon Rokne, and Suheil Khoury, 63–77. Springer Science + Business Media, 2013.
- 27 Aug 2013
- First Look
First Look: August 27
quality of the product, but also by the incentives of the media outlet providing the review. For example, a media outlet may have the incentive to provide favorable coverage to certain authors or to slant... View Details
Keywords: Sean Silverthorne
- Article
Marketing in the Age of Web 2.0
By: Jill Avery
Web 2.0 technologies empower consumers to create their own personalized experiences on the web, and to share them with others. Hence, web content is democratized and consumers' experiences online are largely social rather than individualistic. View Details
Keywords: Digital Marketing; Internet; Brands and Branding; Marketing; Marketing Communications; Internet and the Web; Social Media; Consumer Products Industry; Technology Industry
Avery, Jill. "Marketing in the Age of Web 2.0." Simmons Magazine, SOM Edition 90, no. 3 (Fall 2008): 21.