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(2,076)
- People (3)
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- Research (1,230)
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- Multimedia (13)
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- 01 Aug 2001
- News
HBS Alumni Association Board of Directors: President's Report
direction the School is taking. There is also a wealth of resources online to bring you closer to the School's resources, such as Working Knowledge (www.hbsworkingknowledge.hbs.edu) and eBaker, a video library of faculty presentations... View Details
Keywords: John Hoffman
- 01 Apr 2001
- News
Hit Radio Show and HBS Alumni Help Young Classical Musicians
interested in classical music. And HBS graduates have played a key role in all of this.” Indeed, according to Slavet, field-study and class-project recommendations by HBS students “laid the groundwork for what we’ve become — an online... View Details
- 01 Dec 2017
- News
A Safer—and Speedier—Way to Name Your Startup
search results. “If you only care about providing your service or marketing your product in the United States, you might decide to filter out other countries,” Master says. “With that said, any name that appears View Details
Keywords: Julia Hanna
- 01 Jun 2008
- News
Understanding the Digital Frontier
LI AND BERNOFF: Executives can’t afford to turn their backs on social networking. Nothing gives CEOs and marketers instant heartburn more than seeing their hard-won brand equity hijacked by forces beyond their control — too often by... View Details
- 01 Mar 2007
- News
Microsoft’s Ballmer Makes His Pitch
portable digital media device, designed to challenge Apple’s wildly successful iPod, to market too late? Without hesitation, Ballmer candidly replied, “Sure, it’s too late” — an admission greeted with approving applause. But that turned... View Details
- 01 Jun 2003
- News
HBS Alumni Association Board of Directors: President's Report
the alumni directory, with the goal of better serving alumni needs. The Lifelong Learning Committee, chaired by Richard Decker (98th AMP, 1986), identified three areas of focus: researching the level of alumni interest in specific educational programs, examining alumni... View Details
- 10 Mar 2021
- News
Chasing the Silver Tsunami
The United States is about to witness a tectonic demographic shift. By 2034, as the baby boomers age en masse, the number of people over 65 will be greater than the number of children for the first time, according to the US Census Bureau. And yet, as View Details
- 01 Jun 2013
- News
Lesson Plans
to do education strategy or operations. How will online learning change the education establishment? Stephan Liozu, PhD (TGMP 15, 2005) @StephanLiozu: Disruption in educational market will require... View Details
- 01 Sep 2009
- News
Make the Most of HBS Alumni Resources
’95), board committees focused on four areas of interest to both alumni and the School: Brand Perception — offered the alumni perspective on the branding strategy being developed by Brian Kenny, the School’s chief marketing and... View Details
- 06 Dec 2021
- News
Case Study: Let’s Dance
method teaching and learning She and Mike Kamowski, a software engineer at Rotten Tomatoes and Flixster, started to build out a top-of-the-funnel solution for the dance community in 2018. Bopsidy launched the following year as an online... View Details
- 01 Jun 2017
- News
Case Study: Something New
expertise in various parts of a complex supply chain and high efficiency (to keep lead times down and costs manageable). But that is valuable precisely because it is difficult and thus very hard to replicate. —Ankur Daga (MBA 2005) What makes this View Details
Keywords: April White
- 01 Mar 2017
- News
Swimming with the Stream
(Above: photo by Christina Gandolfo) When Kiran Gandhi (MBA 2015) thinks about marketing her music, she thinks about it in consumer product terms. A feminist activist and former drummer for Grammy-nominated artist M.I.A., she wants her... View Details
Keywords: Dan Morrell
- 18 Mar 2014
- News
The Oz of Data Opens the Curtain
Microsoft's online advertising business, began steering the company on a dramatically new course last year. In September 2013, Acxiom unveiled the beta version of a free website called AbouttheData.com, which gives individual consumers an... View Details
- 01 Jun 2015
- News
Faculty Q&A: Reemerging Technologies
yet today, open up any major newspaper and the first thing you see are mechanical watch ads. The Swiss now own between 55 and 60 percent of the global market value for watches. They were able to redefine what it means to wear a Swiss... View Details
- 06 Dec 2021
- News
HBS Curricula Explore the Complexities of Innovation
Leading with People Analytics Managing Customers for Growth: Strategy and Analytics EXECUTIVE EDUCATION Competing in the Age of AI—Virtual Competing in the Age of Digital Platforms Driving Digital Strategy Leveraging Fintech Innovation to Grow and Compete View Details
Keywords: Jennifer Gillespie
- 01 Oct 2000
- News
Faculty Retirements
Publishing, Inc. (SSEP), an organization he cofounded in 1994 that publishes scientific research online (www.ssrn.com). Jensen was named "Scholar of the Year" in 1990 by the Eastern Finance Association and was also cited as one of that... View Details
- 01 Jun 2014
- News
FIELD 2 in Accra
multimedia company, devise a monetization strategy for its online presence, primarily by gathering information about the viewing habits of young, well-educated, upscale consumers. A key finding that emerged from their surveys, conducted... View Details
- 01 Jun 2001
- News
Platforms and Collaborations
even superior to similar products available on the market today. The next step, according to Dean Clark, is to enhance learning through a “collaborative learning environment.” The HBS IT Group has developed a tool that will allow anyone... View Details
- 01 Jun 2014
- News
A Look at Olook
July 2011, after a year-and-a-half at McKinsey and about six months as the cofounder of Dafiti, which he calls a "Zappos clone"—a kind of Brazilian knockoff of the famous American online shoe seller. Olook sells its own brand as well as... View Details
- 01 Mar 2016
- News
Case Study: Paper Chase
them as complementary. FTD, 1-800-Flowers, and other online marketers could see this as another quality product they could market alongside their own—or maybe a pop-up... View Details