Online Fashion - Publications - Faculty & Research

21 Mar 2016
HBS Case

Can Customer Reviews Be 'Managed?'

Research says 85 percent of people will make a purchase after reading online reviews about a product or service. This has had huge implications for the hotel industry and helps explain why TripAdvisor, a massive repository of... View Details

Keywords: by Brian Kenny; Advertising; Travel

02 Apr 2015
Research & Ideas

Digital Initiative Summit: Companies Must Forget—and Borrow

school's new online education program. "We often think of ideas in the visual space arising through creative genius. But they actually are shaped through experience," Anand said during a summit session called "Transforming Giants: Forget... View Details

Keywords: by Dina Gerdeman; Education; Advertising

Profile

Arum Kang

stick With a goal of opening her own business — "I come from a family of entrepreneurs," Arum says — she looked at MBA options. "Initially, I wasn't going to apply to HBS. But when I visited a friend at the school, I sat in on a case about Zara, a View Details

19 Dec 2017
First Look

New Research and Ideas, December 19, 2017

https://cb.hbsp.harvard.edu/cbmp/product/717038-PDF-ENG Harvard Business School Case 618-024 Driving Towards a Disruption? (B) This (B) case is an update to HBS No. 612-101, “Driving Towards a Disruption?” It looks at recent changes made at HBS to support View Details

Keywords: Carmen Nobel

01 Sep 2011
News

Charged Up

And can it execute either in a timely enough fashion to begin breaking even? “It’s a familiar issue,” Vietor says. “How does a new venture company manage its cash as it is developing its technology over time?” A123 raised $378 million... View Details

Keywords: Julia Hanna; batteries; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing

15 Aug 2016
Blog Post

Prepare for Your Interview with Research

eBaker, an online research portal that includes a curated selection of licensed databases developed specifically for alumni’s remote use. If you live in the Boston area, or find yourself on campus, you can visit us in-person in the Stamps... View Details

26 Apr 2011
News

BioMine Strikes Gold

marketing, were as follows: Africa Angus Rowe, OPM 38 2009 LifeQube mobile clinic management Watch their pitch. Asia-Pacific Oliver Segovia, MBA '10 Jennifer Kelly, MBA '10 AVA invitation-only shopping platform Watch their pitch. Canada Zaheed Poptia, MBA '06 CardSwap... View Details

Keywords: Mining (except Oil and Gas); Mining; Management, Scientific, and Technical Consulting Services; Professional Services

22 Mar 2010
Research & Ideas

One Strategy: Aligning Planning and Execution

an interview with HBS Working Knowledge. "Obtaining One Strategy in times of change means the organization will respond in a holistic fashion to new challenges, staying aligned for maximum competitive impact." The book follows... View Details

Keywords: by Sean Silverthorne; Video Game; Web Services

01 Jun 2022
News

Closing the 'Network Gap'

alma mater and the companies I’ve worked at, I was only exacerbating the network gap.” Schrier, who is white, had met Hu virtually through the HBS network prior to their first year, and although they had been pursuing independent startups in the travel and View Details

Keywords: April White

17 Jan 2012
First Look

First Look: January 17

Business School Case 812-040 Moda Operandi is a startup in the fashion industry. The firm organizes online trunk shows of designers' collections, allowing its members to directly order clothes from the... View Details

Keywords: Sean Silverthorne

01 Oct 1999
News

Q & A: Jeanne P. Jackson: A New Regime at Banana Republic

them across catalog and online channels. I'm currently in charge of Gap Online and the Banana Republic catalog. Soon we will bring Banana Republic and Old Navy online. What will the Web bring to Banana?... View Details

18 Nov 2020
News

Networking Goes Truly Global; Confronting Institutional Racism with Case Method Webinar

Clubs News Clubs News Clubs Take 2020 Global Networking Online to Explore the Future of Work For the first time ever, HBS alumni around the world gathered online and across time zones on October 20 to kick... View Details

Keywords: Margie Kelley

26 Jan 2010
First Look

First Look: Jan. 26

Working PapersCompeting Ad Auctions: Multi-homing and Participation Costs Authors:Itai Ashlagi, Benjamin Edelman, and Hoan Soo Lee Abstract We model competing auctions for online advertising, with attention to the participation costs... View Details

Keywords: Martha Lagace

02 May 2005
What Do You Think?

Where is Consumer Generated Marketing Taking Us?

Summing Up Consumer generated marketing is a fact of life to which all of us will have to adapt. Adaptation means learning how to use CGM to provide one form of input in fashioning product and marketing decisions. Those are the messages... View Details

Keywords: by James Heskett

15 Dec 2014
Research & Ideas

Deconstructing the Price Tag

sentiment, the researchers conducted six lab experiments in which participants answered questions about a simulated website of a fashion retailer selling T-shirts. The research also included a field study of sales figures at a real View Details

Keywords: by Dina Gerdeman; Retail

01 Jun 2015
News

Screen Grab

Vessel, a service that offers subscribers early access to new content from YouTube and more mainstream celebrities for a monthly fee of $2.99. (Subscribers can view online original content such as Alec Baldwin’s Love Ride or the latest... View Details

Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment

Web

Meet the Team | Information Technology

Meet the Team It is inspiring to experience your craft. Your creativity, attention to detail, and ability to mix storytelling with deep learning are inspiring. It always makes me feel fortunate to be at HBS to see how you take raw ideas and interviews and View Details

19 Jul 2016
First Look

July 19, 2016

downgraded its sales forecast for the coming year, suggesting sales would now be flat. Meanwhile, online retailer Amazon was growing rapidly and, despite being less than one-quarter of the size of Walmart, now boasted a higher market... View Details