Filter Results
:
(193)
Show Results For
-
All HBS Web
(193)
- News (53)
- Research (117)
- Multimedia (1)
- Faculty Publications (49)
Show Results For
-
All HBS Web
(193)
- News (53)
- Research (117)
- Multimedia (1)
- Faculty Publications (49)
- 01 Dec 2013
- News
14 for '14
author detailing his current four-year journey through all 54 African countries at Africa54.com "Consumers will acquire a greater appreciation of targeted, personal marketing. A growing number of advertisers will embrace online marketing...
View Details
- 02 May 2005
- What Do You Think?
Where is Consumer Generated Marketing Taking Us?
Summing Up Consumer generated marketing is a fact of life to which all of us will have to adapt. Adaptation means learning how to use CGM to provide one form of input in fashioning product and marketing decisions. Those are the messages...
View Details
Keywords:
by James Heskett
- 18 Nov 2020
- News
Networking Goes Truly Global; Confronting Institutional Racism with Case Method Webinar
Clubs News Clubs News Clubs Take 2020 Global Networking Online to Explore the Future of Work For the first time ever, HBS alumni around the world gathered online and across time zones on October 20 to kick...
View Details
Keywords:
Margie Kelley
- 01 Jun 2015
- News
Screen Grab
Vessel, a service that offers subscribers early access to new content from YouTube and more mainstream celebrities for a monthly fee of $2.99. (Subscribers can view online original content such as Alec Baldwin’s Love Ride or the latest...
View Details
Keywords:
Julia Hanna;
HBO;
Netflix;
Hulu;
Vimeo;
YouTube;
Telecommunications;
Information;
Arts, Entertainment
- 17 Jan 2012
- First Look
First Look: January 17
Business School Case 812-040 Moda Operandi is a startup in the fashion industry. The firm organizes online trunk shows of designers' collections, allowing its members to directly order clothes from the...
View Details
Keywords:
Sean Silverthorne
- 01 Jun 2022
- News
Closing the 'Network Gap'
alma mater and the companies I’ve worked at, I was only exacerbating the network gap.” Schrier, who is white, had met Hu virtually through the HBS network prior to their first year, and although they had been pursuing independent startups in the travel and View Details
Keywords:
April White
- 13 Jan 2014
- Research & Ideas
How Government Can Restore the Faith of Citizens
Henry David Thoreau once said, "That government is best that governs least." Easy for him to say. Stuck out by himself at Walden Pond, he never had to deal with potholes on his morning commute or broken streetlights at night. It can be View Details
Keywords:
by Michael Blanding
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
That's not what most people thought when digital technology first started to gain a foothold in the entertainment business. Chris Anderson's "long-tail theory" was very popular. Anderson argued that when online channels enable...
View Details
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
sentiment, the researchers conducted six lab experiments in which participants answered questions about a simulated website of a fashion retailer selling T-shirts. The research also included a field study of sales figures at a real View Details
- 01 Oct 1999
- News
Q & A: Jeanne P. Jackson: A New Regime at Banana Republic
them across catalog and online channels. I'm currently in charge of Gap Online and the Banana Republic catalog. Soon we will bring Banana Republic and Old Navy online. What will the Web bring to Banana?...
View Details
- 01 Jun 2014
- News
Ready for Takeoff
percent where that change is occurring." Related Article e-Commerce in Brazil: A Look at olook André Beisert (MBA 2009), CEO of São Paulo–based women's online fashion retailer olook, sees the impact of a new...
View Details
- 26 Jan 2010
- First Look
First Look: Jan. 26
Working PapersCompeting Ad Auctions: Multi-homing and Participation Costs Authors:Itai Ashlagi, Benjamin Edelman, and Hoan Soo Lee Abstract We model competing auctions for online advertising, with attention to the participation costs...
View Details
Keywords:
Martha Lagace
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
habits as well, such as a growing preference for sharing items rather than owning them, and encouraging "showrooming" where shoppers visit stores only to test products—then buy them more cheaply online. The user benefits from lower cost, lower effort, or saved time....
View Details
Keywords:
by Michael Blanding
- 25 Mar 2014
- First Look
First Look: March 25
process that has led to many successful product launches, but are there areas of customer need that are undervalued by the traditional process? A novel online customer analysis approach suggests untapped opportunities for innovation, but...
View Details
Keywords:
Sean Silverthorne
- 03 Oct 2017
- First Look
First Look at Research and Ideas, October 3, 2017
turning a profit within the next two years. Zalora Philippines was part of Zalora Group, a Singapore-headquartered online fashion retailer that operated across Southeast Asia. Zalora Group, in turn, was part...
View Details
Keywords:
by Sean Silverthorne
- 22 Sep 2009
- First Look
First Look: September 22
the mechanism of industry migration proposed in models like Duranton (2007). Shaping Online Consumer Choice by Partitioning the Web Authors:Jolie M. Martin and Michael I. Norton Publication:Psychology and Marketing 26, no. 10 (October...
View Details
Keywords:
Martha Lagace
- 19 Jul 2016
- First Look
July 19, 2016
downgraded its sales forecast for the coming year, suggesting sales would now be flat. Meanwhile, online retailer Amazon was growing rapidly and, despite being less than one-quarter of the size of Walmart, now boasted a higher market...
View Details
Keywords:
Sean Silverthorne
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
higher-priced items first can simultaneously increase the average selling price and the overall purchase rate. We test these predictions in a series of field experiments conducted with an online fashion and...
View Details
Keywords:
Dina Gerdeman
- 23 Jul 2013
- First Look
First Look: July 23
30-year customer of Filene's Basement, a retailer offering fashion goods at discounted prices, who was eventually fired by the firm. The case traces how company actions taken in the name of customer relationship management (CRM)...
View Details
Keywords:
Anna Secino
- 13 May 2014
- First Look
First Look: May 13
compliance. We first create an income and taxation environment in a laboratory setting to test for compliance with a "lab tax." Allowing a treatment group to express non-binding preferences over tax spending priorities leads to a 16% increase in tax...
View Details
Keywords:
Sean Silverthorne