Filter Results:
(275)
Show Results For
- All HBS Web (275)
- Faculty Publications (71)
Show Results For
- All HBS Web (275)
- Faculty Publications (71)
- Web
Marketing Awards & Honors - Faculty & Research
for "The Value of Descriptive Analytics: Evidence from Online Retailers" with Ron Berman ( Marketing Science , 2022). Shunyuan Zhang : Nominated for the 2022 John D. C. Little Award for “Frontiers: Can an AI Algorithm Mitigate Racial... View Details
- 26 Jun 2018
- First Look
New Research and Ideas, June 26, 2018
Shi, Thales S. Teixeira, and Michel Wedel Abstract—Consumers have an increasingly wide variety of options available to entertain themselves. This poses a challenge for content aggregators who want to effectively promote their video... View Details
Keywords: Dina Gerdeman
- 07 Apr 2015
- News
Warrior Spirit
for what would eventually become the online services marketplace NextDoor Networks, a business they launched shortly after graduation. Loo and Sityodtong lived and worked out of a two-bedroom apartment in Silicon Valley along with Loo’s... View Details
- Web
2022 Reunion Presentations - Alumni
not always research-methods-based online information, political actors have succeeded in giving voice to this set of economic grievances. In this session, we will review online surveys on attitudes towards... View Details
- 01 Mar 2024
- News
Alumni and Faculty Books and Podcasts
civil discourse. Whether you’re engaging in conversations with loved ones, participating in workplace discussions, or navigating online debates, this book will empower you to be a catalyst for positive change. Imagine a future where... View Details
- 27 Sep 2011
- First Look
First Look: September 27
the United States. Download the paper: http://www.hbs.edu/research/pdf/12-015.pdf Reviews, Reputation, and Revenue: The Case of Yelp.com Author:Michael Luca Abstract Do online consumer reviews affect restaurant demand? I investigate this... View Details
Keywords: Sean Silverthorne
- Web
My HBS Student Loan Story: Gorick Ng (MBA 2018) - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering View Details
- 18 Feb 2019
- Book
What’s Really Disrupting Business? It’s Not Technology
from their point of view: where they live, what they eat, what they wear, how they move, how they heal themselves, how they educate themselves, and how they entertain themselves. When consumers change their behavior, the first signs can... View Details
- 01 Mar 2018
- News
Every Trick in the Book
her distributor online and have them in hand the next day. Big publishers have been slower to respond to the upsurge of independent bookstores, with longer delivery times and minimum order requirements. They also often set higher prices... View Details
Keywords: April White
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
question whether ads, including the over-the-top Super Bowl spots, have become too entertaining, says Thales S. Teixeira, an assistant professor in the Marketing unit at Harvard Business School. In upcoming research, Why, When and How Much to View Details
- Web
2024 Reunion Presentations - Alumni
Media, and Sports Professor Anita Elberse No additional materials available + More Info – Less Info What does the future of entertainment look like? Fueled by advances in digital technology, will a select few superstars in media and... View Details
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
That's not what most people thought when digital technology first started to gain a foothold in the entertainment business. Chris Anderson's "long-tail theory" was very popular. Anderson argued that when View Details
- 26 Oct 2017
- Research Event
In an Era of 'Fake News,' What is the Future of Advertising and Publishing?
White House popularized the term “fake news,” the influence of social media advertising and online publishing requires serious reexamination. That began to happen October 24 at the The Future of Advertising and Publishing conference held... View Details
- 01 Jun 2003
- News
Respond to a Worthy Cause
Respond and Respond II, and Sonya Brown and Michelle Dietz (both MBA ’02). After the success of the first CD, last year Devereaux asked the HBS Entertainment & Media Club for help writing a business plan. “The idea was to broaden the... View Details
- 01 Dec 2013
- News
Faculty Q&A: Playing the Hits
presidential skybox for her research into the entertainment industry's most successful stars and products. Her brand-new book, Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment... View Details
- 01 Jun 2014
- News
Screen Saver
same as it was in 1977, and certainly not in the entertainment space." As CEO of AMC Theatres since March 2009, Lopez has been addressing that discrepancy with a passion and drive not usually seen in a business often considered a sleepy... View Details
- 03 Nov 2003
- Research & Ideas
Making Money Making Movies
What makes a movie click with an audience? How important is buzz in the success or failure of an entertainment product? Should worldwide releases of movies be done over time, or all at once? Those are the kinds of questions that interest... View Details
- 23 Oct 2006
- Research & Ideas
Will the “Long Tail” Work for Hollywood?
Much has been written about the long tail phenomenon in the entertainment industries. Long-tail enthusiasts claim that low-selling books, CDs, and movies, which are not available in brick-and-mortar stores, will collectively take up a... View Details
- 12 Dec 2016
- HBS Case
Business Lessons from Dwayne 'The Rock' Johnson
his wallet and saw he only had seven dollars left. That stuck with him, and it has fueled him ever since. “The power in the entertainment industry is shifting to the superstars, and the smartest among those stars are finding ways to... View Details
- 26 Feb 2018
- Research & Ideas
The Airbnb Effect: Cheaper Rooms for Travelers, Less Revenue for Hotels
amenities, like a kitchen. And if you still prefer a hotel room, competition from Airbnb means you'll pay a lower price for it." Airbnb's rapid growth Airbnb, an online community marketplace where people can list and book short-term... View Details