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    Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics

    This article examines how product and consumer characteristics moderate the influence of online consumer reviews on product sales using data from the video game industry. The findings indicate that online reviews are more influential for less popular games and... View Details
    • July 2023
    • Article

    So, Who Likes You? Evidence from a Randomized Field Experiment

    By: Ravi Bapna, Edward McFowland III, Probal Mojumder, Jui Ramaprasad and Akhmed Umyarov
    With one-third of marriages in the United States beginning online, online dating platforms have become important curators of the modern social fabric. Prior work on online dating has elicited two critical frictions in the heterosexual dating market. Women, governed by... View Details
    Keywords: Online Dating; Internet and the Web; Analytics and Data Science; Gender; Emotions; Social and Collaborative Networks
    Related
    • January 2021 (Revised March 2022)
    • Case

    Arçelik: From a Dealer Network to an Omnichannel Experience

    By: Ayelet Israeli and Fares Khrais
    Arçelik Turkey, the country’s market leader in household appliances, was at an omnichannel crossroads in January 2020. Arçelik was a B2B player utilizing a dealership network with an umbrella of brands and had one of the largest brick-and-mortar store networks in... View Details
    Keywords: Digital Marketing; Bricks And Mortar; Franchise Management; Franchising; Dealer Network; Dealers; B2B; B2B2C; Tradition; Culture Change; Cultural Adaptation; Omnichannel; Omnichannel Retail; Omni-channel; Omnichannel Retailing; Sales Channels; Sales Channel Development; Channel Management; Channels Of Distribution; Marketplace; Platforms; Collaboration; Online Channel; Online Data; Online Sales; Online Shopping; Online; Retail; Retailing; Disruption; Transformation; Franchise Ownership; Change Management; Partners and Partnerships; Consumer Behavior; Sales; Internet and the Web; Marketing Strategy; Conflict and Resolution; Conflict Management; Organizational Culture; Distribution Channels; Digital Transformation; Digital Platforms; Electronics Industry; Retail Industry; Consumer Products Industry; Turkey
    Related
    • Web

    GDPR & Other Data Privacy Laws | Information Technology

    GDPR & Other Data Privacy Laws In the past few years, many countries and states have enacted laws to protect individuals' privacy. These laws cover any information that may be obtained when someone participates or interacts with a Harvard... View Details
    • 24 Apr 2014
    • News

    Digital ID network empowers individuals, disrupts the data brokers

    While anonymity online has many benefits, there are certain contexts in which an individual would want to be known. Blake Hall (MBA 2010), an army veteran, noticed that many brands were unwilling to extend special offers View Details
    • May–June 2024
    • Article

    Setting Gendered Expectations? Recruiter Outreach Bias in Online Tech Training Programs

    By: Jacqueline N. Lane, Karim R. Lakhani and Roberto Fernandez
    Competence development in digital technologies, analytics, and artificial intelligence is increasingly important to all types of organizations and their workforce. Universities and corporations are investing heavily in developing training programs, at all tenure... View Details
    Keywords: Prejudice and Bias; Gender; Training; Recruitment; Personal Development and Career
    Related
    • 2023
    • Working Paper

    Setting Gendered Expectations? Recruiter Outreach Bias in Online Tech Training Programs

    By: Jacqueline N. Lane, Karim R. Lakhani and Roberto Fernandez
    Competence development in digital technologies, analytics, and artificial intelligence is increasingly important to all types of organizations and their workforce. Universities and corporations are investing heavily in developing training programs, at all tenure... View Details
    Keywords: STEM; Selection and Staffing; Gender; Prejudice and Bias; Training; Equality and Inequality; Competency and Skills
    Related
    • February 2021
    • Tutorial

    Getting Started in RStudio Cloud

    By: Chiara Farronato and Caleb Kwon
    This video provides an introduction to the free programming language R using an online cloud version of RStudio, which is the most popular editor and interface for writing and executing R code. The video begins by providing a brief background of R and RStudio and... View Details
    Keywords: Data Analysis; Data Analytics; Experiment; Experimental Design; Analytics and Data Science; Analysis; Applications and Software
    Related
    • 2021
    • Article

    Does Fair Ranking Improve Minority Outcomes? Understanding the Interplay of Human and Algorithmic Biases in Online Hiring

    By: Tom Sühr, Sophie Hilgard and Himabindu Lakkaraju
    Ranking algorithms are being widely employed in various online hiring platforms including LinkedIn, TaskRabbit, and Fiverr. Prior research has demonstrated that ranking algorithms employed by these platforms are prone to a variety of undesirable biases, leading to the... View Details
    Related
    • 2023
    • Working Paper

    Mapping Organizational-Level Networks Using Individual-Level Connections: Evidence from Online Professional Networks

    By: Shelley Xin Li, Frank Nagle and Aner Zhou
    Organization-level networks facilitate the flow of information and business activities in the economy. Prior research relies solely on high-level connections to measure these networks. Therefore, to understand the role of employee connections at all job levels in... View Details
    Keywords: Networks; Value; Social and Collaborative Networks; Innovation and Invention; Knowledge Sharing; Employees; Social Media
    Related
    • 06 Mar 2020
    • Working Paper Summaries

    Consumer Protection in an Online World: An Analysis of Occupational Licensing

    Keywords: by Chiara Farronato, Andrey Fradkin, Bradley Larsen, and Erik Brynjolfsson; Service
    • December 2009
    • Article

    Who Owns Metrics?: Building a Bill of Rights for Online Advertisers

    By: Benjamin Edelman
    I offer five rights to protect advertisers from increasingly powerful ad networks-avoiding fraudulent charges for services not rendered, guaranteeing data portability so advertisers get the best possible value, and assuring price transparency so advertisers know what... View Details
    Keywords: Online Advertising; Crime and Corruption; Price; Measurement and Metrics; Technology Networks; Value; Advertising Industry
    Related
    • Web

    Preview the Harvard Business School Online Learning Experience

    real-world learning model . Or, download an e-book to dive deeper into a vital business topic and develop insights you can apply to your company or career. Explore Sample Lessons Free Business E-Books and Guides Your Guide to Online... View Details
    • 30 Jul 2014
    • News

    The Company Keeping Your Favorite (And Least Favorite) Websites Online

    Keywords: Data Processing, Hosting, and Related Services; Data Processing, Hosting, and Related Services
    • Web

    Credential of Digital Innovation and Strategy | HBS Online

    capstone project. Description of silent animated video above: People walking on the street transitions into data points on a map Get social by collaborating and networking with a global community of peers before, during, and after the... View Details
    • Web

    Leading Change and Organizational Renewal | HBS Online

    organization. "HBS Online courses are excellent for anyone who wishes to learn more about a particular subject area or further develop their career." Corina Cristea Lavoie Corporate Services Manager at Debevoise & Plimpton LLP Identify... View Details
    • 12 Aug 2008
    • Op-Ed

    Google-Yahoo Ad Deal is Bad for Online Advertising

    The Subcommittee: My name is Benjamin Edelman. I am an assistant professor at the Harvard Business School, where my research focuses on the design of electronic marketplaces, including designing online marketplaces to assure safety,... View Details
    Keywords: by Benjamin G. Edelman; Advertising; Publishing
    • Web

    Leadership, Ethics, and Corporate Accountability Course | HBS Online

    Angelus Consulting and Research Limited at Infosys What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of Specialization Prove your mastery... View Details
    • Forthcoming
    • Article

    Engaging Customers with AI in Online Chats: Evidence from a Randomized Field Experiment

    By: Shunyuan Zhang and Das Narayandas
    We examine how artificial intelligence (AI) affected the productivity of customer service agents and customer sentiment in online interactions. Collaborating with a meal delivery company, we conducted a randomized field experiment that exploited exogenous variation in... View Details
    Keywords: AI and Machine Learning; Customer Focus and Relationships; Performance Efficiency
    Related
    • Web

    Credential of Leadership, Impact, and Management in Business | HBS Online

    from the HBS Online portfolio ). You’ll complete one of those electives in Term 2 and the other in Term 3. 10-14 hrs Term 3 Course – 2 modules Leading in the Digital World Leading in the Digital World explores what it takes to build and... View Details