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  • All HBS Web  (965)
    • News  (275)
    • Research  (383)
    • Events  (4)
    • Multimedia  (20)
  • Faculty Publications  (104)

Show Results For

  • All HBS Web  (965)
    • News  (275)
    • Research  (383)
    • Events  (4)
    • Multimedia  (20)
  • Faculty Publications  (104)
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  • 10 Feb 2023
  • Research & Ideas

COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated

Public health officials who took to social media to push people to get the COVID-19 vaccine may have wondered if they were screaming into a void. Over the course of the pandemic, health agencies around the world—ranging from the World... View Details
Keywords: by Scott Van Voorhis; Health; Technology
  • 26 Oct 2022
  • Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

their findings in the newly updated working paper “Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers.” They initiated the study because they were fascinated by the growing overlap between e-commerce and social media platforms, fueled... View Details
Keywords: by Kara Baskin; Technology; Media & Broadcasting
  • 08 Jun 2010
  • First Look

First Look: June 8

partly a result of poor corporate governance. We also provide evidence of a channel through which the benefits of ownership concentration outweigh its costs. Download the paper: http://www.hbs.edu/research/pdf/10-100.pdf   Cases & View Details
Keywords: Martha Lagace
  • 14 Jul 2014
  • Research & Ideas

Pay Attention To Your ‘Extreme Consumers’

course for first year MBA students , which immerses them in global research projects to produce a new product or experience, often in an emerging market country. To prepare students for their global immersion and help them practice market... View Details
Keywords: by Michael Blanding
  • 15 Jul 2019
  • Book

Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence

researches tax policy, international finance, and corporate finance. The book grew out of his efforts to make finance more accessible through executive education teaching and his online course Leading with... View Details
Keywords: by Dina Gerdeman
  • 01 May 2017
  • Research & Ideas

Bad At Your Job? Maybe It's the Job’s Fault

not intuitive for managers. So Simons created a solution: a free online job design optimization tool that allows companies to plug in information about a particular job to test whether the person in that role is getting the right mix of... View Details
Keywords: by Dina Gerdeman
  • 27 Sep 2011
  • First Look

First Look: September 27

the United States. Download the paper: http://www.hbs.edu/research/pdf/12-015.pdf Reviews, Reputation, and Revenue: The Case of Yelp.com Author:Michael Luca Abstract Do online consumer reviews affect restaurant demand? I investigate this... View Details
Keywords: Sean Silverthorne
  • 18 Aug 2008
  • Research & Ideas

How Disruptive Innovation Changes Education

solutions to educational gaming to online learning courses for computers in classrooms. This interest and activity should allow us to make great progress in the years ahead. We also recommend investing in... View Details
Keywords: by Martha Lagace; Education
  • 03 Oct 2005
  • Research & Ideas

The Box Office Power of Stars

in your research? Does the HSX accurately reflect a movie's predicted and actual profitability? A: The Hollywood Stock Exchange is an online market simulation that revolves around movies and movie stars. It is a game—no real money is... View Details
Keywords: by Sarah Jane Gilbert; Entertainment & Recreation; Motion Pictures & Video
  • 02 Apr 2013
  • First Look

First Look: April 2

Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=44534   Cases & Course Materials Harvard Business School Case 513-065 Agriculture in Mexico No abstract available. Purchase this case: http://hbr.org/search/513065-PDF-ENG... View Details
Keywords: Sean Silverthorne
  • 02 Oct 2017
  • What Do You Think?

Do Bitcoin and Digital Currency Have a Future?

for market manipulation (and) used as payment method for online crime.” Bitcoin does not have a future as a currency, Turnbull said, because of the cost of operating sufficient computers to collectively document every single transaction.... View Details
Keywords: by James L. Heskett; Financial Services
  • 12 May 2020
  • Research & Ideas

It’s Time To Relaunch Your Remote Team

people have been working from home for a few weeks, leaders need to hold a “working from home” relaunch to help their teams learn to reorient based on the new realities. While team launches set the course of a group at the moment it comes... View Details
Keywords: by Tsedal Neeley
  • 19 Sep 2016
  • Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

Like many business leaders, Donovan Neale-May routinely seeks out information on business innovation and management trends. He reads reports from market analysis firms, white papers from companies in his field, and articles in online... View Details
Keywords: by Carmen Nobel; Education
  • 02 Mar 2015
  • Research & Ideas

Retail Reaches a Tipping Point—Which Stores Will Survive?

authors look to the future—what will the shopping experience be like for us, and for retailers, as ecommerce becomes an ever larger part of the market. In early February, 93-year-old retailer RadioShack announced it was filing for bankruptcy. A few days later,... View Details
Keywords: by Sean Silverthorne; Retail
  • 15 Apr 2013
  • Research & Ideas

Solving the Search vs. Display Advertising Quandary

no idea what you get for it," says Gupta. When you really start to examine how online advertising works, however, that return on investment may not be quite so easy to calculate. After all, not all online... View Details
Keywords: by Michael Blanding; Advertising
  • 23 Dec 2014
  • Research & Ideas

The Founder of Modern Venture Capital

Georges F. Doriot, an educator and a founder of the modern venture capital industry, is the subject of a new exhibition and website at Harvard Business School, where he spent 40 years. The charismatic professor taught business and leadership in his celebrated... View Details
Keywords: Education; Financial Services
  • 29 Oct 2018
  • Research & Ideas

Hunting for a Hot Job in High Tech? Try 'Digitization Economist'

HBS and other business schools add more tech-germane courses to their MBA offerings. "Tech firms 'have been snapping up economists at a remarkable scale'" Luca and co-author Susan Athey, the economics of technology professor at... View Details
Keywords: by Roberta Holland; Technology; Education
  • 19 Aug 2015
  • Research & Ideas

Codeacademy’s Delicate Work of Adding Monetization Without Crushing Mission

A good way to build a large base of users is to offer something valuable for free. That's been the strategy so far behind Codeacademy. In just a few short years since its inception in 2011, the company has grown into one of the world's largest View Details
Keywords: Re: Jeffrey J. Bussgang; Technology
  • 01 Mar 2011
  • First Look

First Look: March 1

Strategies of Multichannel Retailers Authors:Elie Ofek, Zsolt Katona, and Miklos Sarvary Publication:Marketing Science 30, no. 1 (January-February 2011) Abstract The Internet has increased the flexibility of retailers, allowing them to operate an View Details
Keywords: Sean Silverthorne
  • 13 Mar 2017
  • Research & Ideas

Hiding Products From Customers May Ultimately Boost Sales

Retailers routinely swap out the products they display to customers. It’s called assortment rotation, and it’s a popular business strategy for many brick-and-mortar and online stores alike. Retailing trends such as “fast fashion” (think... View Details
Keywords: by Carmen Nobel; Retail; Fashion
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