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  • Web

HBS - The year in Review

cities such as Tulsa, OK and Columbus, OH. Smaller group sizes allowed for faster implementation of change and gave students transferrable concepts and skills to leverage throughout their careers. FIELD Immersion Press Release Synergies Across Executive Education & HBS... View Details
  • 05 May 2022
  • Research & Ideas

Why Companies Raise Their Prices: Because They Can

including whether the move to online sales during this time period spurred consumers to pay more for products. While they saw some categories were more affected by online shopping than others, web shopping... View Details
Keywords: by Rachel Layne
  • 20 Jul 2010
  • First Look

First Look: July 20

Online World David J. Collis, Peter W. Olson, and Mary FureyHarvard Business School Case 709-464 An abstract is unavailable at this time. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/709464-PDF-ENG Pratham—Every Child in... View Details
Keywords: Martha Lagace
  • 09 Jun 2015
  • First Look

First Look: June 9, 2015

benefit from revealing unit cost information to consumers. A natural field experiment conducted with an online retailer suggests that cost transparency boosts sales. Six subsequent controlled lab experiments replicate this basic effect... View Details
Keywords: Sean Silverthorne
  • January 23, 2023
  • Article

Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines

By: Susan Athey, Kristen Grabarz, Michael Luca and Nils Wernerfelt
Public health organizations increasingly use social media advertising campaigns in pursuit of public health goals. In this paper, we evaluate the impact of about $40 million of social media advertisements that were run and experimentally tested on Facebook and... View Details
Keywords: COVID-19 Pandemic; Public Health; Vaccines; Social Media; Advertising; Power and Influence; Health Care and Treatment
Related
  • 22 May 2024
  • HBS Case

Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

algorithm triangulate what users care about. It chooses for you. It is constantly making and validating hypotheses about you. It is learning. “What they've been able to do is somehow break through this notion of ‘How do I know somebody?... View Details
Keywords: by Rachel Layne; Technology
  • Web

Human Behavior & Decision-Making - Faculty & Research

to Stay Afloat? A Theory of Differentiated Passion Contagion." Administrative Science Quarterly 70, no. 2 (June 2025): 444–495. Dell Med: Transforming Care Delivery & Payment By: Robert S. Kaplan , David N. Bernstein and Mary L. Witkowski... View Details
  • Web

Leadership - Faculty & Research

of caring for not only the corporation and shareholders but also the patients and medical professionals. How should leaders of health-related businesses weigh the demand for efficiency and profit alongside the View Details
  • Web

Entrepreneurship - Faculty & Research

access to short, intensive on-campus events or online educational programs. By 2025, the IQanat school and programs had produced more than 2,000 alumni who had been admitted to universities in 16 countries. The initiative’s funding model... View Details
  • 01 Dec 2023
  • News

Thinking Ahead

As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information
  • 07 Nov 2023
  • News

Love and Money

process today can be very time consuming, and really zap your energy. A lot of people who date online will say that it's like having another full-time job – there's a lot of messaging, there's a lot of ghosting, there's a lot of fall off... View Details
  • Web

Topics - HBS Working Knowledge

Government and Politics (455) Groups and Teams (37) Growth Management (12) Growth and Development Strategy (40) Growth and Development (16) Happiness (29) Health Care and Treatment (96) Health Disorders (3) Health Pandemics (32) Health... View Details
  • July–September 2018
  • Article

Memory Bias in Observer-Performance Literature

By: Tamara M. Haygood, Samantha N. Smith and Jia Sun
The objective of our study was to determine how authors of published observer–performance experiments dealt with memory bias in study design. We searched American Journal of Roentgenology online and Radiology using “observer study” and “observer performance.” We... View Details
Keywords: Health Care and Treatment; Research
Related
  • 18 Jul 2017
  • First Look

First Look at New Research and Ideas, July 18, 2017

between competitors in health care markets—whether payers or providers. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52843 May 2017 Strategic Organization Firms, Crowds, and Innovation By: Felin, Teppo, Karim R.... View Details
Keywords: Sean Silverthorne
  • 18 Sep 2017
  • Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

into the social space for fear of how customers will react, but Gupta questions whether that’s a sign these companies really have a more general image problem that needs to be addressed. “A health care company might say we wouldn’t have a... View Details
Keywords: by Dina Gerdeman; Advertising; Technology
  • 17 May 2016
  • First Look

May 17, 2016

contribute to over 50% of the facial care market. Given this, what should WOW do to fight skin-color based discrimination? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/516079-PDF-ENG Harvard Business School Case 516-004... View Details
Keywords: Sean Silverthorne
  • 21 Nov 2017
  • First Look

First Look at New Research and Ideas, November 21, 2017

socially appropriate than achieving overall equity. Furthermore, individuals care more about achieving equity in time than equity in money. Narrow bracketing of equity concerns and more inequity aversion in time than in money persist when... View Details
Keywords: Sean Silverthorne
  • 20 Aug 2020
  • Book

From the Plow to the Pill: How Technology Shapes Our Lives

For centuries, the creation of innovative technology—from steam engines and automobiles to computers and smartphones—has dramatically changed the nature of our work. Less deeply understood has been the impact of technology on the inner currents of our personal lives,... View Details
Keywords: by Dina Gerdeman
  • Web

Faculty & Researchers - Managing the Future of Work

related to the workforce, including the skills gap, degree inflation, care economics, the role of artificial intelligence in employment outcomes, the effectiveness of social entrepreneurs in improving education to employment outcomes,... View Details
  • 07 Feb 2017
  • Research & Ideas

The Right Way to Cry in Front of Your Boss

appropriate in the American workplace, but valued. People only get emotional about things they care about, so reframing distress as passion isn’t disingenuous, she says. Take job performance reviews, a situation where despite best efforts... View Details
Keywords: by Roberta Holland