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Show Results For
- All HBS Web
(4,374)
- People (4)
- News (1,304)
- Research (1,919)
- Events (49)
- Multimedia (112)
- Faculty Publications (1,266)
- 24 Mar 2008
- Research & Ideas
Reducing Risk with Online Advertising
How can online advertising fraud be detected and prevented? What should we look at, where should we look, and what methods and tools should we use? These questions are relevant to anyone who buys online... View Details
- 2021
- Working Paper
Does Who Helps You Impact Your Behavior? Examining the Effects of Social Interactions on Knowledge Sharing in Online Communities
By: Eunkwang Seo, Frank Nagle and Sonali K. Shah
Online communities provide vibrant forums for knowledge sharing and are increasingly being used by individual users and firms to source knowledge and create and capture value. Yet, there is much to learn about how the actions of community members affect other members,... View Details
Keywords: Online Communities; Knowledge Development; Innovation; Reciprocity; Knowledge Sharing; Networks; Innovation and Invention; Interpersonal Communication
Seo, Eunkwang, Frank Nagle, and Sonali K. Shah. "Does Who Helps You Impact Your Behavior? Examining the Effects of Social Interactions on Knowledge Sharing in Online Communities." Harvard Business School Working Paper, No. 21-026, August 2020. (Revised July 2021.)
- Web
Strategic Financial Analysis Online Course | HBS Online
Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of Specialization Prove your mastery of finance and accounting Earn by: completing any three courses... View Details
- Web
Winning with Digital Platforms Online Course | HBS Online
industry. "HBS Online courses are excellent for anyone who wishes to learn more about a particular subject area or further develop their career." Corina Cristea Lavoie Corporate Services Manager at Debevoise & Plimpton LLP Learn how to... View Details
- 9 AM – 9:01 AM EDT, 08 Oct 2019
- HBS Online
HBS Online CORe
Gain business skills and confidence in this three-course program on business fundamentals covering Business Analytics, Economics, and Financial Accounting. Program Dates: October 8, 2019 - February 20, 2020 View Details
- 9 AM – 9:01 AM EST, 08 Jan 2019
- HBS Online
HBS Online CORe
Gain business skills and confidence in this three-course program on business fundamentals covering Business Analytics, Economics, and Financial Accounting. Program Dates: January 8, 2019 - April 4, 2019 View Details
- 22 Dec 2015
- Blog Post
HBS Takes Business Education Online
Last year, HBS replaced its previous week-long residential pre-MBA program, Analytics, with HBX’s Credential of Readiness (CORe) program, an online primer on the fundamentals of business that is open to learners around the world. While... View Details
- 01 Dec 2007
- News
Faculty Research Online
HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. Broadband: Remaking the... View Details
- 01 Sep 2008
- News
Faculty Research Online
HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. Monetizing IP: The Executive’s... View Details
- June 2014
- Article
Pitfalls and Fraud in Online Advertising Metrics: What Makes Advertisers Vulnerable to Cheaters, and How They Can Protect Themselves
By: Benjamin Edelman
How does online advertising become less effective than advertisers expect and less effective than measurements indicate? The current research explores problems that result, in part, from malfeasance by outside perpetrators who overstate their efforts to increase their... View Details
Keywords: Online Advertising; Measurement; Mismeasurement; Fraud; Invisible; Digital Marketing; Misleading and Fraudulent Advertising; Marketing Strategy
Edelman, Benjamin. "Pitfalls and Fraud in Online Advertising Metrics: What Makes Advertisers Vulnerable to Cheaters, and How They Can Protect Themselves." Journal of Advertising Research 54, no. 2 (June 2014): 127–132.
- October 2003 (Revised January 2004)
- Background Note
Online Securities Trading in Japan
By: Lynda M. Applegate, Jamie Ladge, Haruki Umezawa and Masako Egawa
Provides an overview of the Japanese securities industry and discusses how the online trading/brokerage industry grew as a result of deregulation of financial markets and penetration of the Internet in Japan. Describes major players in the online industry--Matsui... View Details
Keywords: Internet and the Web; Competitive Strategy; Emerging Markets; Financial Markets; Business Strategy; Financial Instruments; Globalized Markets and Industries; Internet and the Web; Japan
Applegate, Lynda M., Jamie Ladge, Haruki Umezawa, and Masako Egawa. "Online Securities Trading in Japan." Harvard Business School Background Note 804-054, October 2003. (Revised January 2004.)
- 12 Jan 2016
- News
Girl Scouts Take Cookies Online
- March 2011 (Revised September 2011)
- Background Note
Everyone and Everything is Online
By: Stephen P. Bradley and Nancy Bartlett
The twenty-first century digital world enabled mobile, empowered, content-hungry individuals to capture the value of enabling technologies and applications to manage, create, share, and influence content across the creation and delivery spectrum. Users were online in... View Details
Keywords: Communication Technology; Learning; Entertainment; Power and Influence; Internet and the Web; Value; Web Services Industry
Bradley, Stephen P., and Nancy Bartlett. "Everyone and Everything is Online." Harvard Business School Background Note 711-494, March 2011. (Revised September 2011.)
- 04 Aug 2011
- News
Sales Taxes for Online Merchants
- June 2009
- Teaching Note
Online Restaurant Promotions
By: Benjamin Edelman
Teaching Note for [909034]. View Details
- June 1999
- Teaching Note
FreeMarkets Online TN
Teaching Note for (9-598-109). View Details
Keywords: Electronics Industry
- April 1998
- Case
E! Online (B)
Supplements the (A) case. View Details
Rayport, Jeffrey F., and Dickson Louie. "E! Online (B)." Harvard Business School Case 898-224, April 1998.
- File
Online Appendix G
- 01 Jun 2011
- News
Faculty Research Online
Are We Thinking Too Little, or Too Much? In the course of making a decision, managers often err in one of two directions: either overanalyzing a situation or forgoing all the relevant information and simply going with their gut. Associate Professor Michael Norton... View Details
- 01 Sep 2005
- News
Faculty Research Online
Time to Rethink the Corporate Tax System? Corporations have turned tax obligations into profit centers, bringing into question the whole rationale for business taxes. Associate Professor Mihir Desai discusses problems with the modern corporate tax structure and... View Details