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  • 2015
  • Working Paper

Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum

By: Ragnar Lund and Stephen A. Greyser
Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It studies a case of how a partnership between two international institutions, a bank and a museum, adds value to both in terms of interaction with... View Details
Keywords: Value Creation; Partners and Partnerships; Marketing Strategy; Culture; Banks and Banking
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  • January 2014
  • Supplement

The PGA Tour (B)

By: Ramon Casadesus-Masanell and Cole Magrath

In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56... View Details

Keywords: PGA Tour; Tim Finchem; Deane Beman; Golf; Professional Golf; Business Model; Value Creation; Adaptation; Sports; Business Strategy; Sports Industry; United States
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  • December 2013 (Revised April 2025)
  • Case

The PGA Tour (A)

By: Ramon Casadesus-Masanell and Cole Magrath

In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56... View Details

Keywords: PGA Tour; Tim Finchem; Deane Beman; Golf; Professional Golf; Business Model; Value Creation; Competition; Adaptation; Monopoly; Globalization; Sports; Business Strategy; Sports Industry; United States
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  • 16 Jul 2020
  • Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

begun. For example, MASS Design Group, a non-profit collective founded a decade ago in response to epidemic outbreaks, is currently working with restaurateurs Jody Adams, Jaime Bissonnette, and Ken Oringer on case studies developing... View Details
Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage
  • January 2014
  • Supplement

The PGA Tour (F)

By: Ramon Casadesus-Masanell and Cole Magrath

In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56... View Details

Keywords: PGA Tour; Tim Finchem; Deane Beman; Golf; Professional Golf; Business Model; Value Creation; Adaptation; Sports; Business Strategy; Sports Industry; United States
Related
  • January 2014
  • Supplement

The PGA Tour (E)

By: Ramon Casadesus-Masanell and Cole Magrath

In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56... View Details

Keywords: PGA Tour; Tim Finchem; Deane Beman; Golf; Professional Golf; Business Model; Value Creation; Adaptation; Sports; Business Strategy; Sports Industry; United States
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  • Research Summary

Competing on a Common Platform

Why have over 100 firms joined the Eclipse Foundation to collectively produce an open source platform and tools for software application development? What are they trying to accomplish? This research analyzes IBMs divestment of the Eclipse Java Integrated Development... View Details
  • January 2014
  • Supplement

The PGA Tour (D)

By: Ramon Casadesus-Masanell and Cole Magrath

In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56... View Details

Keywords: PGA Tour; Tim Finchem; Deane Beman; Golf; Professional Golf; Business Model; Value Creation; Adaptation; Sports; Business Strategy; Sports Industry; United States
Related
  • Research Summary

Research Summaries

Sameer's research examines the dynamics of social networks inside organizations and their consequences for individual attainment and organizational success.  His research encompasses three broad streams of activity.


Social Capital... View Details

  • 15 Mar 2017
  • Lessons from the Classroom

More Than 900 Examples of How Climate Change Affects Business

This word cloud is composed of blog posts by more than 900 students describing how individual organizations are likely to be affected by climate change. Image by Patrick Clapp Last fall, first-year MBA students at Harvard Business School received a new assignment in... View Details
Keywords: by Carmen Nobel; Green Technology
  • 29 Jan 2021
  • Op-Ed

How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics

of the much harsher consequences. India’s fight against HIV provides a good example to follow: Cipla, the maker of generic drugs, provided a simple message: Its low-priced drugs treated life-threatening conditions, and this message was amplified through activist and... View Details
Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim
  • 07 Apr 2020
  • Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

crisis? Consumers expect quite a bit from their brand partners during a crisis, seeing them as critical partners to governments, non-profit relief organizations, and NGOs because of the powerful platform a strong brand delivers for... View Details
Keywords: by Jill Avery and Richard Edelman
  • 18 Oct 2016
  • Op-Ed

Why Business Should Invest in Community Health

wellness initiatives at the center of its Corporate Social Responsibility strategy. The move dovetails with the company’s new focus on wellness as a priority business category. As part of this strategy, the retailer is investing $40 million this year in more than 50... View Details
Keywords: by John Quelch, Howard Koh, and Pamela Yatsko; Health
  • 20 Feb 2018
  • First Look

First Look at New Research and Ideas, February 20, 2018

Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/916029-PDF-ENG Harvard Business School Case 917-413 Issues in Non-Profit Governance Non-profit governance at its core is very different from... View Details
Keywords: Sean Silverthorne
  • 08 May 2020
  • In Practice

Nonprofits Hurt by COVID-19 Must Hoard Cash to Hold On

lecturer of business administration. What should nonprofit leaders do as they face an economic recession? Lynda Applegate: Think like an entrepreneur   I have been interviewing non-profit and for-profit leaders to identify how they are... View Details
Keywords: by Danielle Kost
  • 18 Aug 2014
  • Research & Ideas

Have a Better Idea To Improve Health Care?

share $150,000 and the opportunity to present their ideas at the Forum's invitation-only conference in April 2015, which attracts senior executives from big pharma, for-profit and non-profit hospitals, major insurance companies, and... View Details
Keywords: by Carmen Nobel; Health
  • 12 May 2011
  • Research & Ideas

The Difficult Transition from For-Profit to Nonprofit Boards

nonprofit board member must be cognizant. Some of the more important items are discussed in this section. Similarities There are a number of similarities between for-profits and non-profits which make people with for-profit experience... View Details
Keywords: by Sean Silverthorne
  • 28 Mar 2004
  • Research & Ideas

HBS Celebrates Social Enterprise Initiative

have a better understanding of how both commercial and non-profit organizations can contribute to improving not only society but also the economy as a whole. According to the SEI, the nonprofit sector comprises 7 percent of U.S. gross... View Details
Keywords: by Manda Salls
  • 29 May 2001
  • Research & Ideas

Good News, Not Blues, For the Inner City

City Advantage In 1994, Porter founded the Initiative for a Competitive Inner City, a non-profit program to study and catalyze inner city business development. He and the group in ICIC define inner cities as urban areas with high poverty... View Details
Keywords: by Martha Lagace
  • 05 Nov 2009
  • Research & Ideas

A Market for Human Cadavers in All but Name?

allows programs to compete for donations and sell their services to specimen users. In the past decade, legal for-profit or non-profit entrepreneurial ventures alongside traditional procuring programs in medical schools have started... View Details
Keywords: by Michel Anteby; Health

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