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Show Results For
- All HBS Web
(182)
- People (1)
- News (31)
- Research (124)
- Multimedia (3)
- Faculty Publications (81)
- Profile
Fola Folowosele
its principal female watch brand. In my EC (elective curriculum) year, the experience garnered from both internship roles was vital in securing a full time position at Nike in Corporate Strategy and Development. What are you most looking... View Details
- 20 Jul 2010
- First Look
First Look: July 20
Founding of Nike Noam Wasserman and Kyle AndersonHarvard Business School Case 810-077 It had taken Phil Knight 16 long years to build Nike into the number one athletic-shoe company in the country. When... View Details
Keywords: Martha Lagace
- 24 Sep 2014
- Op-Ed
Take a Trim Tab Approach to Climate Change
The "bully pulpit"—a term coined by Theodore Roosevelt back when the word "bully" meant terrific—originally referred to the US presidency and its tremendous potential for speaking out and influencing public opinion. Nowadays, the term describes any position with the... View Details
- 01 Sep 2024
- News
Reduce, Reuse, Recycle
Thirteen years ago, Marcelo Claure, founder of wireless services company Brightstar, discussed with a reluctant Steve Jobs the idea of launching a trade-in and recycling program for iPhones. It was a business move that expanded the market and created a new profit... View Details
Keywords: Jennifer Meyers
- 16 Mar 2022
- Blog Post
Taking Your Shot in the Sports Industry with Adam Laitsas (MBA 2016), SVP, Head of Marketing for Madison Square Garden Sports
the strategic plan for the North American market.” Upon his return to HBS for his second year, Laitsas reflected on his experience at Nike and was strategic with his next moves. “I thought ‘How do I make myself more impactful for View Details
- 30 Nov 2016
- Blog Post
Why I Didn’t Think I’d Get in to HBS
there some small community of people I could save within that timeframe? There wasn’t. And yet, here I am, a proud member of the class of 2017 currently interning at Nike in Portland, Oregon before my EC year. So what did the process... View Details
- 11 Jul 2005
- Research & Ideas
The New International Style of Management
and McKinsey consultant, Aaron Pempel (HBS MBA '98) has lived full time in Mexico for nearly two years as a Nike executive. "I absolutely believe there are emerging global universal standards for work, driven to a great extent by the... View Details
Keywords: by Garry Emmons
- 01 Jun 2005
- News
Do You Speak Business?
several countries as a Monitor and McKinsey consultant, Aaron Pempel (MBA ’98) has lived full-time in Mexico for nearly two years as a Nike executive. “I absolutely believe there are emerging global universal standards for work, driven to... View Details
Keywords: Garry Emmons
- 29 Jan 2021
- News
Holding Business to Account
shareholders, to sever ties with the team. For many businesses, the protests had underscored the case for racial equity, and the companies finally heeded their investors’ call. FedEx threatened to remove its name from the stadium, and View Details
- 22 May 2012
- First Look
First Look: May 22
The board of the company repeatedly rejected Icahn's offers as inadequate. He made three bids over the course of three months. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/412078-PDF-ENG Nike Football: World Cup 2010 (B) Elie... View Details
Keywords: Sean Silverthorne
- 05 Jun 2013
- Op-Ed
Corporate Leaders Need to Step Up on Climate Change
Green initiatives are ubiquitous these days, implemented with zeal at companies like Dupont, IBM, Walmart, and Walt Disney. The programs being rolled out—lighting retrofits, zero-waste factories, and carpool incentives—save money and provide a green glow. Most large... View Details
Keywords: by Michael Toffel & Auden Schendler
- Portrait Project
Mohit Bathija
slightly dusty Cincinnati Reds hat and Nike Air Jordans. The gaze of this boy caught me and, unknown to him, has had a profound impact on my life ever since. Standing there, in that moment, made me really think.... View Details
- 01 Sep 2018
- News
The True Value of a Tweet
So instead of using it to persuade and project your message onto people, Twitter can be a tool to learn about your customers, as another way to get information about what they’re thinking. SG: And also new product ideas: Are people talking about competitive products... View Details
Keywords: Jen McFarland Flint
- 01 Sep 2020
- News
Giving Amazon the Boot
2016, and last November, Nike announced that it was ending a pilot program with Amazon Retail that it began in 2017, opting to focus on “elevating consumer experiences through more direct, personal relationships,” according to a statement... View Details
- 01 Dec 2019
- News
Shaping Leaders Who Understand Business and the Environment
ambitious efforts to institute new wood sustainability initiatives, and strategize about how Nike could use the World Cup to showcase its commitment to corporate responsibility. Toffel knows that today’s students can make a difference,... View Details
Keywords: April White
- 03 Mar 2014
- Research & Ideas
Facebook’s Future
their children, plan social interactions, be alerted to pertinent products and services, and accelerate the value of a person's connections. Two trends will lead to this outcome. First, people are already sharing private information generated by their wearable devices,... View Details
Keywords: by Mikolaj Piskorski
- 23 Feb 2021
- Research & Ideas
COVID-19 Shines New Light on Working Conditions in Supply Chains
interesting to see what they come up with. Kost: Are companies actively evaluating the working conditions of their suppliers? Toffel: In some industries, it has become really quite common. In the US, it dates back to scandals, really. So, whether it be View Details
- 10 Aug 2016
- Research & Ideas
Prospective Students Steer Clear of Schools Rocked by Scandal
stock of his corporate sponsors dropped, as did sales of Nike golf balls. A college’s well publicized scandal can open the eyes of prospective students. Source: SIphotography But Luca reasoned that many colleges wrestle with drinking and... View Details
- 28 May 2012
- Research & Ideas
A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy
bottom line. Some companies have invested time and energy into their CSR programs only after getting burned by bad publicity. For example, Nike suffered from an onslaught of negative press and large-scale protests from those who claimed... View Details
Keywords: by Dina Gerdeman
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
humor I understand. How do you become one of those brands that people want to wear on a T-shirt? There’s no one commercial that’s going to make me want to wear an Apple or a Nike T-shirt. It’s a succession of many different impressions... View Details