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Publications

Filter Results: (10,203) Arrow Down
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  • All HBS Web  (10,203)
    • People  (56)
    • News  (2,642)
    • Research  (5,664)
    • Events  (34)
    • Multimedia  (73)
  • Faculty Publications  (3,527)

Show Results For

  • All HBS Web  (10,203)
    • People  (56)
    • News  (2,642)
    • Research  (5,664)
    • Events  (34)
    • Multimedia  (73)
  • Faculty Publications  (3,527)
← Page 8 of 10,203 Results →
  • May 2004
  • Article

Brands as Beacons: A New Source of Loyalty to Multiproduct Firms

By: Bharat Anand and Ron Shachar
Keywords: Brands and Branding; Customer Satisfaction; Product; Business Ventures
Citation
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Anand, Bharat, and Ron Shachar. "Brands as Beacons: A New Source of Loyalty to Multiproduct Firms." Journal of Marketing Research (JMR) 41, no. 2 (May 2004): 135–150. (Lead Article) and (Formerly titled: "Multiproduct Firms, Information, and Loyalty.")
  • 1997
  • Article

Continuous Improvement and Inter-Project Learning in New Product Development

By: Roberto Verganti
Citation
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Bartezzaghi, Emilio, Mariano Corso, and Roberto Verganti. "Continuous Improvement and Inter-Project Learning in New Product Development." International Journal of Technology Management 14, no. 1 (1997): 116–138.
  • September/December 1994
  • Article

Management Accounting (1984-1994): Development of New Practice and Theory

By: Robert S. Kaplan
Keywords: History; Practice; Theory; Accounting
Citation
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Kaplan, Robert S. "Management Accounting (1984-1994): Development of New Practice and Theory." Management Accounting Research 5, nos. 3-4 (September/December 1994): 247–260.
  • 07 Jun 2010
  • Research & Ideas

Improving Brand Recognition in TV Ads

Advertisers pay millions of dollars to air TV ads that, by some estimates, more than a third of viewers skip over with digital VCRs or by switching channels or tuning out altogether. New research by HBS professor Thales S. Teixeira offers... View Details
Keywords: by Julia Hanna; Media & Broadcasting; Entertainment & Recreation
  • 23 Apr 2012
  • News

How to Brand a Next-Generation Product

  • 09 Jul 2018
  • Research & Ideas

Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)

“Nothing sells itself,” says Frank Cespedes, senior lecturer in the Entrepreneurial Management Unit at Harvard Business School. “When companies introduce new products, they are offering something that by definition is going to replace... View Details
Keywords: by Michael Blanding; Technology; Consumer Products; Electronics; Industrial Products; Information Technology; Manufacturing; Medical Devices & Supplies; Retail
  • 2007
  • Chapter

Your Expertise: Creating and Developing Successful New Legal Practices

By: H. K. Gardner, T. Morris and N. Anand
Keywords: Experience and Expertise; Practice; Success; Law; Legal Services Industry
Citation
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Gardner, H. K., T. Morris, and N. Anand. "Your Expertise: Creating and Developing Successful New Legal Practices." In Managing the Modern Law Firm, edited by Laura Empson. Oxford University Press, 2007.
  • 29 Nov 2018
  • News

Unilever Names New CEO as Big Brands Regroup, Tackling Consumer Shift

  • 2013
  • Chapter

FollowMe.IntDev.Com: International Development in the Blogosphere

By: Ryann Manning
This chapter explores online blogs as a new forum for discussing ideas and practices in international development. Based on a qualitative study of conversations that take place across multiple blogs, I conclude that the blogosphere combines features of a public sphere,... View Details
Keywords: International Development; Blogging; Social Media; Public Sphere; Blogs; Equality and Inequality; Globalization; Social and Collaborative Networks; Developing Countries and Economies
Citation
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Manning, Ryann. "FollowMe.IntDev.Com: International Development in the Blogosphere." Chap. 12 in Popular Representations of Development: Insights from Novels, Films, Television and Social Media, edited by David Lewis, Dennis Rodgers, and Michael Woolcock. New York: Routledge, 2013.
  • December 2009
  • Case

TruEarth Healthy Foods: Market Research for a New Product Introduction

By: V. Kasturi Rangan and Sunru Yong
Topics covered include: consumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by... View Details
Keywords: Market Research; Consumer Marketing; Brands; Food; Marketing Strategy; Consumer Behavior; Forecasting and Prediction; Product Launch; Brands and Branding; Retail Industry; Food and Beverage Industry
Citation
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Rangan, V. Kasturi, and Sunru Yong. "TruEarth Healthy Foods: Market Research for a New Product Introduction." Harvard Business School Brief Case 094-065, December 2009.
  • 27 Nov 2019
  • Sharpening Your Skills

Secrets for Creating a Long-Lasting Brand

A well articulated and adored brand is more valuable to a business than any single product. But they are also vulnerable—a crippled brand, like a a piece of fine crystal with an alarming crack, is one jostle away from breaking apart.... View Details
Keywords: by Sean Silverthorne; Retail
  • Research Summary

Leadership Development

Professor George has completed his research study on leadership development, based on in-person, in-depth interviews with 125 business and non-profit leaders, over half of whom are chief executive officers. They range in age from 23 to 93, with thirty per cent... View Details

  • 13 Sep 2010
  • Research & Ideas

The Consumer Appeal of Underdog Branding

Picture the Jamaican bobsled team going for the gold at the Winter Olympics. Or competitors in what seem fundamentally unbalanced battles: the Chicago Cubs versus the New York Yankees, Apple versus Microsoft, and Southwest Airlines versus... View Details
Keywords: by Martha Lagace
  • 01 Apr 1999
  • News

A Vibrant Brand

surrounded by Vibe posters - in the Manhattan office where he oversees the Vibe brand, is clear: he owes a tremendous amount to others. Insightful and likable, Clinkscales would be equally at ease in a trendy New York dance club or in the... View Details
Keywords: Susan Young
  • 07 Mar 2024
  • News

Exclusive: Feds to Offer New Support to Open-Source Developer

  • 01 Sep 2008
  • News

The Levitt Brand

woman. With this new information, Brandt’s sectionmates immediately changed their original analysis, based on gender assumptions. “Levitt’s summation was, ‘Boys, you’d better wake up now, because there are going to be more and more women... View Details
Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services
  • 1996
  • Chapter

Note on New Drug Development in the United States

By: S. Thomke and A. Nimgade
Keywords: Product Development; Pharmaceutical Industry; United States
Citation
Related
Thomke, S., and A. Nimgade. "Note on New Drug Development in the United States." In Strategic Management of Technology and Innovation. 2nd ed. by R. Burgelman, M. A. Maidique, and S. C. Wheelwright. Burr Ridge, IL: Irwin/McGraw-Hill, 1996.
  • November 2008 (Revised August 2011)
  • Case

UnME Jeans: Branding in Web 2.0

By: Thomas J. Steenburgh and Jill Avery
This case introduces emerging Web 2.0 social media in virtual worlds, social networking sites, and video-sharing sites and encourages students to explore the opportunities and risks they present for brands. The case allows students to grapple with the strategic and... View Details
Keywords: Digital Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Behavior; Risk and Uncertainty; Social and Collaborative Networks; Internet and the Web; Apparel and Accessories Industry
Citation
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Steenburgh, Thomas J., and Jill Avery. "UnME Jeans: Branding in Web 2.0." Harvard Business School Case 509-035, November 2008. (Revised August 2011.)
  • 07 Jun 2016
  • Op-Ed

Can Brand Trump Win a Presidency?

enthusiasm of Trump's core supporters. The other path is to keep on doing what's worked so far: an appealing slogan, outrageous comments that eat up the oxygen in the daily news cycle, an emphasis on a few core issues. The marketing... View Details
Keywords: by John A. Quelch; Advertising; Media & Broadcasting
  • 26 Jun 2012
  • HBS Conference

Business History - Incorporating New Research into Course Development

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