Publications

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September 2020
Case

Chip and Joanna Gaines' Magnolia Network

By: Anita Elberse and Julia McNicholas

Chip and Joanna Gaines, who have shot to fame as stars of the hit television show Fixer Upper, are preparing to launch their own television network. It is April 2019, a year since the home-renovation show Fixer Upper’s fifth season on cable channel HGTV ended, and more... View Details

Keywords: Entertainment; Television; Superstars; Innovation; Creative Industries; Talent; General Management; Celebrities; Television Entertainment; Entrepreneurship; Joint Ventures; Innovation and Invention; Marketing; Strategy; Entertainment and Recreation Industry; Media and Broadcasting Industry

November 2011
Teaching Note

The Cheezburger Network (TN)

By: John Deighton and Leora Kornfeld

Keywords: Networks

01 Mar 2009
Conference Presentation

Networks and Change Implementation

By: Julie Battilana and Tiziana Casciaro

Keywords: Networks; Change

January 2006 (Revised October 2007)
Background Note

Managing Networked Businesses: Course Overview for Students

By: Thomas R. Eisenmann

Provides an overview for students of the MBA elective course Managing Networked Businesses (MNB). MNB focuses on management challenges in businesses that exhibit network effects. The first section of the note explains that such businesses comprise a large and growing... View Details

Keywords: Business Model; Capital Structure; Business or Company Management; Network Effects; Organizational Design; Business and Government Relations; Social and Collaborative Networks; Competitive Strategy

August 1996 (Revised March 2002)
Exercise

Network Assessment Exercise: Abridged MBA Version

Designed to help students identify patterns in their approaches to developing networks of relationships. A "network" refers to the set of relationships that help people to advance professionally, get things done, and more generally, develop personally and... View Details

Keywords: Networks

01 Aug 2017
Blog Post

Redefining the Term Networking at HBS

continually push you to achieve more and grow daily. My entire HBS experience was built upon the warmth and encouragement of my fellow students, professors, and program support personnel. So, when people mention an “HBS network,” I become defensive. The term View Details

December 2006 (Revised October 2007)
Course Overview Note

Managing Networked Businesses: Course Overview for Educators

By: Thomas R. Eisenmann

Provides an overview for educators of concepts covered in the MBA elective course, "Managing Networked Businesses," (MNB). MNB focuses on management challenges in businesses that exhibit network effects. Such businesses comprise a large and growing share of the global... View Details

Keywords: Networks; Business Organization

25 Feb 2020
News

Turning Point: Network Effects

nonprofit that develops national networks of volunteer mental health professionals who can provide free, confidential care to individuals experiencing an acute or chronic need for help. Our initial focus was veterans and their families,... View Details

Keywords: Bruce Shuttleworth (MBA 1997)

December 2013 (Revised March 2015)
Supplement

eBay Partner Network (D)

By: Benjamin Edelman

Supplements the (A) case View Details

September 1989
Case

National Credit Information Network

By: F. Warren McFarlan and H. Jeff Smith

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April 2005 (Revised June 2006)
Case

Yahoo! Messenger: Network Integration

By: Thomas R. Eisenmann and Alison Berkley Wagonfeld

Describes Yahoo!'s management of the launch of version 6.0 of its Instant Messenger (IM) product, which incorporates features from 12 other Yahoo! properties, including Search, Music, Games, Photos, Personals, News, and Shopping. The integration of features from so... View Details

Keywords: Integration; Business Units; Digital Platforms; Internet and the Web; Competitive Advantage; Web Services Industry; Information Technology Industry; United States

November 2001
Case

IBM Network Technology (B)

By: Michael L. Tushman

Supplements the (A) case. View Details

Keywords: Organizational Design; Management Teams; Leadership Style; Organizational Change and Adaptation; Change Management; Growth Management; Information Technology Industry

November 1999
Case

Lucent Technologies: Optical Networking Group

By: Marco Iansiti and Barbara Feinberg

Set in June 1999, this case describes the development of a new platform product, the Wavestar OLS 400G, that responded both to a demand for greater "bandwidth" and aggressive competitors seeking to supply it. The 400G's development process took only 14 months and... View Details

Keywords: Customers; Operations; Product Development; Performance Improvement; Information Technology; Information Infrastructure

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November 2020 (Revised March 2023)
Case

Zipline: The World's Largest Drone Delivery Network

By: Tarun Khanna and George Gonzalez

Zipline established the world's largest logistics network in Rwanda and Ghana by delivering medical supplies to hospitals via automated drones. The company is now looking to expand in the U.S. and partnered with Walmart to expand into home delivery. Zipline must... View Details

Keywords: Drones; Business Startups; Expansion; Growth and Development Strategy; Governing Rules, Regulations, and Reforms; Medical Devices and Supplies Industry; United States; Africa