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Show Results For
- All HBS Web
(499)
- People (3)
- News (126)
- Research (288)
- Events (1)
- Multimedia (2)
- Faculty Publications (69)
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- 18 Oct 2017
- Research & Ideas
How Economic Clusters Drive Globalization
institutions gathered and disseminated knowledge about the country’s biodiversity, an effort that, with government support, led to the creation of national reserves and parks. As with Malaysia, Costa Rica’s relative political stability,... View Details
- 10 Sep 2020
- Research & Ideas
The COVID Two-Step for Leaders: Protect and Pivot
history, who continued to practice, focusing on shaving milliseconds off his time. Phelps never stopped improving. Similarly, consider the career of Dirk Nowitzski, the first European player to win an MVP award after moving to the View Details
- 27 Nov 2000
- Research & Ideas
The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution
company's flagship Firestone 500 Steel Belt was the most recognized brand in the industry.17 While the decision to leverage existing manufacturing processes allowed rapid market penetration, it also contributed to quality problems with... View Details
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
service lines, market segments, and competitive positioning. Marketing did the thinking, managed the brand and consumer franchise in consumer goods companies, and provided support to the sales force. In this simpler world, sales did the... View Details
Keywords: by Benson Shapiro
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
Miller. Here was the number one male skier in the world making it clear to one and all that he just didn't care or worse, was doing his best to do badly. That really hurts. He went from anointed to disjointed. Q: What do you think of the Olympics View Details
- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
cultural icons are built. Icons are the big winners of the culture share game. I conduct historical studies of brands like Volkswagen, Budweiser, Harley, Nike, and Mountain Dew. One of the key findings of my research is that all of these... View Details
Keywords: by Manda Salls
- 30 Apr 2001
- Research & Ideas
Big Companies, Big Opportunities—Big Questions
Domingo, managing director of O&V Associates, said established Latin American companies face a situation in which their markets are no longer protected by national interests and suddenly face competition on all sides. Andres Obregon... View Details
Keywords: by Julie Jette
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
audience mix, as does the element of national pride that comes with victory and the emotional flag-raising ceremony that follows. The brand power of the Olympics is also fueled by business and marketer... View Details
- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
turnaround—form the basis for a terrific debate on the importance of brand and location, according to Jeffrey Fear, an associate professor, and Carin-Isabel Knoop, executive director of the HBS Global Research Group. The two resulting... View Details
- 28 Apr 2014
- Research & Ideas
Football Stars Debate ‘The Social Capital of the Savvy Athlete’
Nobody understands the power of Twitter better than Seattle Seahawks cornerback Richard Sherman. In a now-infamous television interview in January after a National Football League playoff game, Sherman briefly ranted against rival Michael... View Details
- 16 Feb 2004
- Research & Ideas
Marketing Wine to the World
addition, the supermarkets offer private label wines in Europe, while they generally do not in the United States. (The exception is Wal-Mart, which recently introduced a private label wine through an alliance with E&J Gallo.) The View Details
- 27 May 2008
- Sharpening Your Skills
Sharpening Your Skills: Thinking About Global
Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions To Be Answered Are global brands effective? How should I think about strategy in a flat... View Details
- 09 Jun 2003
- Research & Ideas
The Challenge of the Multi-site Nonprofit
donor list and money raised? Is it the affiliate that actually raises the funds, or the national organization that provides the overall brand and direction? Are affiliates delivering the level of service... View Details
Keywords: by Sean Silverthorne
- 22 Jul 2013
- Sharpening Your Skills
Sharpening Your Skills: Meeting Management Challenges in India
data, branding, intellectual property protection, and creating a new-product category. India's Ambitious National Identification Program The Unique Identification Authority of India has been charged with implementing a nationwide program... View Details
Keywords: Re: Tarun Khanna & Rohit Deshpande
- 05 Dec 2013
- What Do You Think?
Is Walmart Defying Economic Gravity?
possible that Walmart is just too big to pursue its business model in the longer-term future? This is not a trivial question. Walmart, as the world's largest private organization, has a bigger population than several United Nations member... View Details
- 16 Aug 2006
- Research & Ideas
Is MySpace.com Your Space?
the profile page of a MySpace member, turning the winner into the most popular kid on the block. Unilever, Pepsi, and many of the national advertisers that Google aspires to serve are playing with it. Q: What do you think of MySpace as an... View Details
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
commercial radio and, after World War II, commercial television enabled marketers to drive home the benefits of their national brands and to announce quickly the launch of new products and services to a... View Details
- 19 Nov 2014
- HBS Case
Marketing Marijuana
against federal law? But in the absence of enforcement action by the United States government, perhaps the better question is, what will the inevitable national market in marijuana shake out? Will it consist of grungy underground head... View Details
- 12 Mar 2014
- Research & Ideas
Entrepreneurship and Multinationals Drive Globalization
to transfer technology was constrained by the institutional, educational, and cultural conditions of host economies. Multinationals do not do things to countries and societies; they interact with them. For better or worse, they have not transformed View Details