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- All HBS Web
(503)
- People (3)
- News (120)
- Research (286)
- Events (1)
- Multimedia (2)
- Faculty Publications (71)
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- February 2020
- Case
Leading Change in Talent at L'Oréal
By: Lakshmi Ramarajan, Vincent Dessain and Emer Moloney
Jean-Claude Le Grand just stepped into a new role as Executive Vice-President for Human Resources at the global cosmetics company, L’Oréal. He is now responsible for the hiring, development, promotion, and retention of 83,000 employees worldwide. The highly successful... View Details
Keywords: Advertising; Business Headquarters; Business Divisions; Business Organization; Change; Change Management; Transformation; Competency and Skills; Experience and Expertise; Talent and Talent Management; Demographics; Diversity; Gender; Nationality; Multinational Firms and Management; Human Resources; Employees; Recruitment; Retention; Selection and Staffing; Innovation and Management; Jobs and Positions; Employment; Human Capital; Leadership; Leadership Development; Leadership Style; Leading Change; Management Practices and Processes; Marketing; Brands and Branding; Product Marketing; Organizations; Organizational Change and Adaptation; Organizational Structure; Personal Development and Career; Planning; Strategic Planning; Problems and Challenges; Networks; Social Psychology; Attitudes; Power and Influence; Social and Collaborative Networks; Business Strategy; Advertising Industry; Beauty and Cosmetics Industry; Consumer Products Industry; France; Paris
Ramarajan, Lakshmi, Vincent Dessain, and Emer Moloney. "Leading Change in Talent at L'Oréal." Harvard Business School Case 420-106, February 2020.
- 18 Oct 2017
- Research & Ideas
How Economic Clusters Drive Globalization
institutions gathered and disseminated knowledge about the country’s biodiversity, an effort that, with government support, led to the creation of national reserves and parks. As with Malaysia, Costa Rica’s relative political stability,... View Details
- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
cultural icons are built. Icons are the big winners of the culture share game. I conduct historical studies of brands like Volkswagen, Budweiser, Harley, Nike, and Mountain Dew. One of the key findings of my research is that all of these... View Details
Keywords: by Manda Salls
- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
turnaround—form the basis for a terrific debate on the importance of brand and location, according to Jeffrey Fear, an associate professor, and Carin-Isabel Knoop, executive director of the HBS Global Research Group. The two resulting... View Details
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
audience mix, as does the element of national pride that comes with victory and the emotional flag-raising ceremony that follows. The brand power of the Olympics is also fueled by business and marketer... View Details
- 28 Apr 2014
- Research & Ideas
Football Stars Debate ‘The Social Capital of the Savvy Athlete’
Nobody understands the power of Twitter better than Seattle Seahawks cornerback Richard Sherman. In a now-infamous television interview in January after a National Football League playoff game, Sherman briefly ranted against rival Michael... View Details
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
Miller. Here was the number one male skier in the world making it clear to one and all that he just didn't care or worse, was doing his best to do badly. That really hurts. He went from anointed to disjointed. Q: What do you think of the Olympics View Details
- 16 Feb 2004
- Research & Ideas
Marketing Wine to the World
addition, the supermarkets offer private label wines in Europe, while they generally do not in the United States. (The exception is Wal-Mart, which recently introduced a private label wine through an alliance with E&J Gallo.) The View Details
- 30 Apr 2001
- Research & Ideas
Big Companies, Big Opportunities—Big Questions
Domingo, managing director of O&V Associates, said established Latin American companies face a situation in which their markets are no longer protected by national interests and suddenly face competition on all sides. Andres Obregon... View Details
Keywords: by Julie Jette
- 27 May 2008
- Sharpening Your Skills
Sharpening Your Skills: Thinking About Global
Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions To Be Answered Are global brands effective? How should I think about strategy in a flat... View Details
- 05 Dec 2013
- What Do You Think?
Is Walmart Defying Economic Gravity?
possible that Walmart is just too big to pursue its business model in the longer-term future? This is not a trivial question. Walmart, as the world's largest private organization, has a bigger population than several United Nations member... View Details
- 16 Aug 2006
- Research & Ideas
Is MySpace.com Your Space?
the profile page of a MySpace member, turning the winner into the most popular kid on the block. Unilever, Pepsi, and many of the national advertisers that Google aspires to serve are playing with it. Q: What do you think of MySpace as an... View Details
- 09 Jun 2003
- Research & Ideas
The Challenge of the Multi-site Nonprofit
donor list and money raised? Is it the affiliate that actually raises the funds, or the national organization that provides the overall brand and direction? Are affiliates delivering the level of service... View Details
Keywords: by Sean Silverthorne
- 07 Apr 2003
- What Do You Think?
Should Global Business Initiatives Be Devalued?
national brand? Who's responsible for a country's national brand? To what extent is it an important factor in determining the general success of global business initiatives? If it plays a critical role, to... View Details
Keywords: by James Heskett
- 22 Jul 2013
- Sharpening Your Skills
Sharpening Your Skills: Meeting Management Challenges in India
data, branding, intellectual property protection, and creating a new-product category. India's Ambitious National Identification Program The Unique Identification Authority of India has been charged with implementing a nationwide program... View Details
Keywords: Re: Tarun Khanna & Rohit Deshpande
- 12 Mar 2014
- Research & Ideas
Entrepreneurship and Multinationals Drive Globalization
to transfer technology was constrained by the institutional, educational, and cultural conditions of host economies. Multinationals do not do things to countries and societies; they interact with them. For better or worse, they have not transformed View Details
- 10 Jul 2000
- Research & Ideas
Privatization and the New European Economy
executive board of the Deutsche Bundesbahn and the Deutsche Reichsbahn from 1991 to 1994, Heinz Dürr played a leading role in unifying the East and West German railroads into one national system that is scheduled to be fully privatized in... View Details
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
savings of 40% versus national brands through the elimination of the BrandTax, the hidden costs the company claimed consumers paid for a national brand. As the venture-funded... View Details
Keywords: Dina Gerdeman
- 18 Nov 2002
- Research & Ideas
Enterprising Women—a History
Museum of our National Heritage in Lexington, Massachusetts and to explore the question of how this exhibit changes our understanding of women's roles in American economic history. Virginia G. Drachman, a professor of history at Tufts... View Details
Keywords: by Laura Linard