Nation Branding - Publications - Faculty & Research

08 Apr 2014
First Look

First Look: April 8

Publications August 2013 Journal of Consumer Research Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride By: Bellezza, Silvia, and Anat Keinan Abstract—This research examines how... View Details

Keywords: Sean Silverthorne

02 Feb 2023
Research & Ideas

Why We Still Need Twitter: How Social Media Holds Companies Accountable

In May 2021, the Twitter account Brands Getting Owned posted images of signs that workers had taped to the windows of a Chipotle in the United States. One large cardboard sign read, “Sorry for the inconvenience, but due to us being... View Details

Keywords: by Kasandra Brabaw; Technology

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Finance - Faculty & Research

National Emergency, business revenues declined by 40 percent, largely driven by national factors rather than local infection rates or policies. However, the pass-through of revenue losses to owner... View Details

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Topics - HBS Working Knowledge

(19) Annual Reports (2) Annuities (1) Arts (2) Asset Management (3) Asset Pricing (4) Assets (11) Attitudes (18) Auctions (4) Balanced Scorecard (11) Banks and Banking (30) Behavioral Finance (7) Behavior (75) Bids and Bidding (1) Bonds (7) Borrowing and Debt (14)... View Details

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Skydeck - Alumni

Jen Su (MBA 1997) plots a holistic path to being the leader you want to be Skydeck Live: The Case for Funding Female Founders Monica Dodi (MBA 1984) on diversity as a competitive advantage for VCs Keeping Red Lobster Fresh CEO Kim Lopdrup (MBA 1984) talks about turning... View Details

30 Oct 2018
First Look

New Research and Ideas, October 30, 2018

2018 Northamption, MA: Edward Elgar Publishing Varieties of Green Business: Industries, Nations and Time By: Jones, G. Abstract—Published at a time of ever-increasing warnings that the pace of climate change and other environmental... View Details

Keywords: Dina Gerdeman

07 Jun 2023
Blog Post

My One Case: MBA Class of 2023 Looks Back

the national expansion of his nonprofit organization is feasible. He must take into account his organization’s goals, the clients and communities that will be impacted, and the already depleted staff who will help him lead this effort.... View Details

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Advisory Board - Entrepreneurship

opportunities. He graduated from Kenyon College, has one daughter, and lives in Wellesley, MA. Marla Malcolm Beck (MBA 1998), Bluemercury Marla Malcolm Beck is the co-founder and CEO of Bluemercury Inc., a high-growth luxury beauty retailer and cosmetics View Details

19 Apr 2010
Research & Ideas

The History of Beauty

cherished brands of perfume to feminist denunciations of the industry as demeaning to women, there were few studies that treated beauty seriously, as a business. So I saw both a challenge and an opportunity to research the story of how... View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics

08 Jan 2019
First Look

New Research and Ideas, January 8, 2019

Marketing, Jill Wehunt, and analyst Mark Morse as they tackle a predictive analytics project to increase sales in the Mom & Baby unit of a nationally recognized retailer, PriceMart. Wehunt observed that in the midst of the chaos that... View Details

Keywords: Dina Gerdeman

29 Nov 2022
Research & Ideas

How Much More Would Holiday Shoppers Pay to Wear Something Rare?

fashionistas? And if companies focus more on these consumers, how is the broader consumer pool impacted? Farronato studies these questions in a working paper recently published by the National Bureau of Economic Research. Written along... View Details

Keywords: by Michael Blanding; Retail

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HBS - The year in Review

positive labor relations management, was deemed best to support the School’s brand and its educational mission. Its collaboration with Thompson Hospitality, the largest minority-owned food service management company in the country,... View Details

28 Nov 2005
Research & Ideas

Unilever: Transformation and Tradition

direction, resulting in an excessive number of brands and factories organized nationally in a Europe undergoing economic integration, and a virtually autonomous business in the United States. There were... View Details

Keywords: by Geoffrey Jones; Consumer Products

16 Jul 2020
Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

percent year over year, and the National Restaurant Association projected an industry revenue shortfall of $240 billion for the year. Second-order effects of restaurant closures ripple through the American economy, bringing economic pain... View Details

Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage

26 Feb 2008
First Look

First Look: February 26, 2008

display promotions away from smaller revenue brands and toward larger ones following periods of poor financial performance, indicating the behavior is being driven by parties higher in the firm than the View Details

Keywords: Martha Lagace

11 Oct 2023
News

Soldier On

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes In November of 2022, 33-year-old Phillip Jones (MPA/MBA 2021) was elected mayor of Newport News, Virginia, where he had spent part of his childhood. The son of two Air Force veterans, he served six years in... View Details

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Business History - Faculty & Research

consumers based on new green brand identities. Spring 2014 Article Charting Dynamic Trajectories: Multinational Firms in India By: Prithwiraj Choudhury and Tarun Khanna In this article, we provide a synthesizing framework that we call the... View Details

12 Nov 2013
First Look

First Look: November 12

714-409 Coffee Wars in India: Café Coffee Day Takes on the Global Brands Café Coffee Day (CCD) is contemplating how to respond to the entry of Starbucks into the Indian coffee chain market. The case study describes the emergence of CCD as... View Details