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  • 2009
  • Case

What People Want (and How to Predict It)

By: Thomas H. Davenport and Jeanne G. Harris
Historically, neither the creators nor the distributors of cultural products such as books or movies have used analytics -- data, statistics, predictive modeling -- to determine the likely success of their offerings. Instead, companies relied on the brilliance of... View Details
Keywords: Product Development; Creativity; Customer Satisfaction; Forecasting and Prediction; Markets; Business Model; Publishing Industry; Motion Pictures and Video Industry
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  • July 2024
  • Case

Negotiating in a Hurricane: John Branca and the Michael Jackson Estate

By: James K. Sebenius and Alex Green
When the "King of Pop," Michael Jackson, unexpectedly died in 2009, he left behind an estate that was over $500 million in debt, with largely illiquid assets, and legions of creditors poised to begin to seize assets in as soon as 60 days. The task of managing Jackson’s... View Details
Keywords: Bargaining; Dispute Resolution; Negotiation; Entertainment; Financial Management; Financial Condition; Assets; Music Industry
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    The Power of Experiments

    Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments—also known as randomized controlled trials—designed to test the impact of... View Details

    • Web

    Employment | Harvard Business School

    and remarkable place. Documentary & Movie Nights The School offers special evening activities on campus, including movie nights with offerings running the spectrum from Disney classics to documentaries.... View Details
    • June 2009
    • Article

    Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals

    By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman
    We report on a field study demonstrating systematic differences between the preferences people anticipate they will have over a series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the... View Details
    Keywords: Decision Choices and Conditions; Forecasting and Prediction; Film Entertainment; Demand and Consumers; Renting or Rental; Power and Influence; Prejudice and Bias; Online Technology; Motion Pictures and Video Industry
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    • 2007
    • Working Paper

    Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals

    By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman
    We report on a field study demonstrating systematic differences between the preferences people anticipate they will have over a series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the... View Details
    Keywords: Internet and the Web; Decision Choices and Conditions; Attitudes; Conflict and Resolution; Emotions; Film Entertainment; Cognition and Thinking; Entertainment and Recreation Industry
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    • January 2015 (Revised November 2016)
    • Case

    La Martina: Leveraging Polo's Luxury Lifestyle

    By: Anat Keinan, Maria Fernanda Miguel and Sandrine Crener
    Founded in 1984 in Buenos Aires, Argentina, La Martina has grown from a high-end polo equipment company into a global fashion brand with operations in 56 countries. Polo, which is not only a sport but also a way of life, is at the core of the brand DNA. Polo is a... View Details
    Keywords: Luxury Brand; Digital Marketing; Premium Brands; Fashion; Leather Goods; Retail; Globalization; Brand Positioning; Brand Extension; Lifestyle Brand; Growth Strategy; Polo; Entrepreneurship; Family Business; Brand Partnerships; Business Model; Product Positioning; Diversification; Luxury; Sports; Brands and Branding; Consumer Products Industry; Fashion Industry; Sports Industry; Buenos Aires
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    • 24 Jul 2018
    • First Look

    New Research and Ideas, July 24, 2018

    2017, Jason Blum, the founder and chief executive officer of film and television production company Blumhouse Productions, has another blockbuster on his hands with the movie Get Out, produced for just $4.5 million. Remarkable returns for... View Details
    Keywords: Dina Gerdeman
    • 09 May 2012
    • Research & Ideas

    Clayton Christensen’s “How Will You Measure Your Life?”

    The Trap Of Marginal Thinking In the late 1990s, Blockbuster dominated the movie rental industry in the United States. It had stores all over the country, a significant size advantage, and what appeared to be a stranglehold on the market.... View Details
    • 01 Jul 2009
    • Working Paper Summaries

    File-Sharing and Copyright

    Keywords: by Felix Oberholzer-Gee & Koleman Strumpf; Technology; Entertainment & Recreation
    • Article

    Scandal, Social Movement, and Change: Evidence from #MeToo in Hollywood

    By: Hong Luo and Laurina Zhang
    Social movements have the potential to effect change in firm decision-making. In this paper, we examine whether the #MeToo movement, spurred by the Harvey Weinstein scandal, led to changes in the likelihood of Hollywood producers working with female writers on new... View Details
    Keywords: Gender Inequality; Social Movement; Scandal; Creative Industries; Project Selection; Gender; Equality and Inequality; Social Issues; Film Entertainment; Projects; Change
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    • 2015
    • Working Paper

    Online Word of Mouth and Product Review Disagreement

    By: Frank Nagle and Christoph Riedl
    Studies of online word of mouth have frequently posited―but never systematically conceptualized and explored―that the level of disagreement between existing product reviews can impact the volume and the valence of future reviews. In this study we develop a theoretical... View Details
    Keywords: Online Word Of Mouth; Online Communities; Viral Marketing; Online Product Reviews; Quality; Internet and the Web; Consumer Behavior; Marketing Reference Programs; Social and Collaborative Networks; Digital Marketing; Analytics and Data Science
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    • 01 Sep 2023
    • News

    Bless this Stress

    National Geographic for Disney+/Craig Parry In the first episode of the National Geographic docuseries Limitless with Chris Hemsworth, Modupe Akinola (MBA 2001/PhDOB 2009) and the Australian actor gaze across downtown Sydney to a skyscraper in the distance, teetering... View Details
    Keywords: Jen McFarland Flint; Business Schools & Computer & Management Training; Educational Services
    • October 2006 (Revised March 2007)
    • Case

    Production I.G: Challenging the Status Quo

    By: Andrei Hagiu, Tarun Khanna, Felix Oberholzer-Gee, Masako Egawa and Chisato Toyama
    In July 2006, Mitsuhisa Ishikawa wondered how he could further enhance the success and visibility of his animation production company headquartered in Tokyo, Production I.G. For the year ended May 2006, Production I.G. had sales of 5,439 million yen ($47.3 million),... View Details
    Keywords: Business Growth and Maturation; Competitive Advantage; Markets; Animation Entertainment; Going Public; Growth and Development Strategy; Motion Pictures and Video Industry; Tokyo
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    • 09 Apr 2024
    • Book

    Why Work Rituals Bring Teams Together and Create More Meaning

    gather with your spouse and kids to enjoy pizza and a movie on Friday nights. These routines are actually rituals—and though we may not think much about them, they can play a meaningful role in our personal and professional lives, says... View Details
    Keywords: by Michael Blanding
    • 08 Mar 2011
    • First Look

    First Look: March 8

      PublicationsConcentrating on Governance Authors:Dalida Kadyrzhanova, and Matthew Rhodes-Kropf Publication:Journal of Finance (forthcoming) Abstract This paper develops a novel trade-off view of corporate governance. Using a simple model that integrates agency costs... View Details
    Keywords: Sean Silverthorne
    • 28 Sep 2012
    • Working Paper Summaries

    Self-Serving Altruism? When Unethical Actions That Benefit Others Do Not Trigger Guilt

    Keywords: by Francesca Gino, Shahar Ayal & Dan Ariely
    • Web

    Great American Business Leaders of the 20th Century - Leadership

    suffrage Harlem Renaissance Rampant bootlegging and organized crime Influence: Medium 30 1930 19 Escapism in radio serials Prohibition repealed Golden age of movies Influence: Medium-Low 40 1940 19 Patriotism soars GI Bill Influence:... View Details
    • 26 Jun 2023
    • Research & Ideas

    Want to Leave a Lasting Impression on Customers? Don't Forget the (Proverbial) Fireworks

    as well as a hiring decision based on a candidate’s performance during a university job interview. In a final study, the researchers allowed participants to generate their own journey lines by watching a trailer for a movie not yet in... View Details
    Keywords: by Michael Blanding; Entertainment & Recreation
    • 18 Jul 2023
    • News

    The First Five Years: Brooke Biederman (MBA 2019)

    eye-opening glimpse under the hood of an industry I love. Coupled with my time on movie sets and in production offices, I saw the industry’s huge potential for innovation. During business school, I also noted that some entertainment had a... View Details
    Keywords: Robert Bochnak