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  • All HBS Web  (294)
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    • Multimedia  (6)
  • Faculty Publications  (144)
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  • February 2022 (Revised July 2022)
  • Supplement

InstaDeep: AI Innovation Born in Africa (B)

By: Shikhar Ghosh and Esel Çekin
Karim Beguir and Zohra Slim were the co-founders of InstaDeep, a deep tech startup focusing on artificial intelligence (AI) solutions. Instadeep was one of the few companies globally that were partnering with DeepMind, an AI subsidiary of Google [Alphabet Inc.].... View Details
Keywords: AI; Artificial Intelligence; Entrepreneurship; Operations; Business Subsidiaries; Brands and Branding; Innovation and Invention; Growth and Development Strategy; AI and Machine Learning; Technology Industry; Africa
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Ghosh, Shikhar, and Esel Çekin. "InstaDeep: AI Innovation Born in Africa (B)." Harvard Business School Supplement 822-105, February 2022. (Revised July 2022.)
  • 2013
  • Dissertation

Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics

By: Clarence Lee, Vineet Kumar and Sunil Gupta
Abstract. Over the past decade "freemium" (free + premium) has become the dominant business model among internet start-ups for its ability to acquire and monetize a large install-base with limited marketing resources. Freemium is a hybrid strategy where a firm offers... View Details
Keywords: Discrete-Continuous Choice Dynamic Structural Models; Bayesian Estimation; Word-of-Mouth; Digital Services; Freemium; Entrepreneurship; Business Model; Motivation and Incentives; Marketing Strategy; Internet and the Web; Consumer Behavior; Marketing Reference Programs; Business Startups
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Lee, Clarence, Vineet Kumar, and Sunil Gupta. "Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics." Diss., Harvard Business School, 2013. (Job Market Paper.)
  • 21 Apr 2023
  • Research & Ideas

The $15 Billion Question: Have Loot Boxes Turned Video Gaming into Gambling?

one product feature has repercussions for how consumers engage with a product overall." As more digital products and services leverage the ability of technology to draw and engage, the authors anticipate that more firms will soon face the challenges of squaring how to... View Details
Keywords: by Scott Van Voorhis; Video Game; Media & Broadcasting
  • 31 Oct 2023
  • Research & Ideas

Beyond the 'Business Case' in DEI: 6 Steps Toward Meaningful Change

involved. Shift to programs that humanize your employees and prompt leaders within your organization to care about their dreams and hardships they face. “Once we as a society move away from monetizing and extracting profit from people's... View Details
Keywords: by Katherine Hutt Scott and Barbara DeLollis
  • 12 Apr 2022
  • Research & Ideas

Swiping Right: How Data Helped This Online Dating Site Make More Matches

Sites tend to monetize this as a premium feature. However, openness has a downside, he cautions. People can make snap judgments based on photos or other subjective bits of information. McFowland points to sites such as eBay as a prime... View Details
Keywords: by Kara Baskin
  • 29 Nov 2022
  • Research & Ideas

Is There a Method to Musk’s Madness on Twitter?

who don’t want to be affiliated with that definition of free speech. But if that’s the vision they want to go for, inevitably they need to figure out a way of monetizing the business other than advertising revenue, because the lost... View Details
Keywords: by Christina Pazzanese, Harvard Gazette; Technology
  • 10 Feb 2020
  • In Practice

6 Ways That Emerging Technology Is Disrupting Business Strategy

monetizing their offerings in very different ways. The fact that many of these digital firms are based on a ‘platform’ business model—a term that only applied to railroads a few decades ago—only goes to show how far the new technologies... View Details
Keywords: by Danielle Kost
  • 13 May 2024
  • Research & Ideas

Picture This: Why Online Image Searches Drive Purchases

for the platform to better monetize their relationship with the users,” explains Farronato. Giving less-well-known sellers a boost Improving search functionality also boosts visibility for less popular products and sellers, particularly... View Details
Keywords: by Rachel Layne; Information Technology; Technology; Consumer Products; Retail
  • 29 Jul 2022
  • Research & Ideas

Will Demand for Women Executives Finally Shrink the Gender Pay Gap?

executives who are aware of [the scarcity effect] have negotiated remarkable compensation agreements. I think that the phenomenon is very real, and the few women who’ve figured it out have monetized it nicely.” Although the prospect of a... View Details
Keywords: by Kristen Senz
  • 18 Jul 2019
  • Lessons from the Classroom

The Internet of Things Needs a Business Model. Here It Is

says, companies need to be clear about what they offer customers, and be prepared to pursue innovative business models to monetize it. Oftentimes, it’s not immediately obvious how connected devices can help make a customer more efficient.... View Details
Keywords: by Michael Blanding; Computer
  • 25 Mar 2015
  • HBS Case

Tate’s Digital Makeover Transforms the Traditional Museum

it to target its efforts toward specific communities and around specific visitor interests based on their clicks. Tate has also experimented with monetizing digital content directly, by either charging for apps or linking content to... View Details
Keywords: by Michael Blanding; Education
  • 29 Sep 2011
  • Sharpening Your Skills

Sharpening Your Skills: Leveraging Intellectual Property

Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions To Be Answered What are the keys to monetizing IP? How should I think about file-sharing... View Details
Keywords: Re: Multiple Faculty
  • 20 Oct 2014
  • Research & Ideas

Users Love Ello, But What’s the Business Model?

As yet, there is no foolproof way to monetize social capital. If there were, Ello would be well on its way to financial success. The upstart social networking site set the internet abuzz recently by introducing an ad-free platform, and... View Details
Keywords: Re: John A. Deighton & Sunil Gupta; Publishing; Financial Services
  • 13 Jan 2003
  • Research & Ideas

Making Biotech Work as a Business

low return. He also offered strategic pointers for companies immersed in the field. Suddenly, with the ability to monetize IP, there was a new freedom.— Gary P. Pisano At moments during Pisano's talk, titled "The Biomedical... View Details
Keywords: by Martha Lagace; Biotechnology; Health; Technology
  • 26 Jul 2016
  • Research & Ideas

Where will Pokémon Go with Your Personal Information?

Q: If you were in charge, how would you monetize Pokémon Go? Shih: With so many people looking for spots to collect these things, the platform’s ability to pull traffic to particular locations is innovative and completely unique, and... View Details
Keywords: Re: Willy C. Shih; Video Game; Entertainment & Recreation
  • 14 Feb 2005
  • Research & Ideas

Desktop Search and Revenue Streams

three to five years. "We see other business models emerging, and like everybody else we're playing around with those," answered Kroese. Horowitz said that Yahoo thinks the business is still "sound and exciting." He is frequently asked what the... View Details
Keywords: by Julie Jette
  • 08 Jan 2016
  • Research & Ideas

Is it Worth a Pay Cut to Work for a Great Manager (Like Bill Belichick)?

be able to monetize their newly acquired levels of performance, either with their team or elsewhere. On the football field In the football world, Coach Belichick is known for meticulous attention to detail and for his defensive strategy.... View Details
Keywords: by Boris Groysberg & Abhijit Naik; Sports
  • 09 Sep 2009
  • First Look

First Look: September 9

information during a natural disaster. Even though almost 10 million people visited the site in early 2009, the site had no strategy for monetizing the traffic. The case allows students to examine potential View Details
Keywords: Martha Lagace
  • 28 Jul 2016
  • Op-Ed

Where is TripAdvisor for Doctors?

to monetize this opportunity. But the medical profession, let alone consumers, might frown on doctor advertising and on doctors paying fees for referrals. 4. Restricted Choice. Many consumers are restricted by their health care plans to... View Details
Keywords: by John A. Quelch; Health
  • 17 Nov 2009
  • First Look

First Look: Nov. 17

http://cb.hbsp.harvard.edu/cb/product/610010-PDF-ENG Intellectual Ventures Andrei Hagiu, David B. Yoffie, and Alison Berkley WagonfeldHarvard Business School Case 710-423 Intellectual Ventures (IV) creates and acquires intellectual property (IP), which it then seeks to... View Details
Keywords: Martha Lagace
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