Publications

Publications

Filter Results: (278) Arrow Down

Show Results For

← Page 8 of 278 Results →
  • February 2017
  • Case

Yemeksepeti: Growing and Expanding the Business Model through Data

By: William R. Kerr, Gamze Yucaoglu and Eren Kuzucu
In October 2016, Nevzat Aydin, co-founder and CEO of Yemeksepeti, the Turkish online food-ordering company, was looking over the company's quarterly results and projections for the upcoming year with his management team. It had been almost a year and a half since Aydin... View Details
Keywords: Entrepreneurial Management; Entrepreneurial Ventures; Turkey; Big Data; Customer Focused Organization; Service Management; Continuous Improvement; Data Analysis; Internet; Growth Strategy; Technological Change; Information Systems; Entrepreneurship; Corporate Strategy; Analytics and Data Science; Analysis; Customer Focus and Relationships; Emerging Markets; Service Operations; Competitive Advantage; Performance Improvement; Internet and the Web; Growth and Development Strategy; Information Technology; Value Creation; Food and Beverage Industry; Turkey
Related
  • January 2020
  • Case

Ureed.com: The Marketplace for Language

By: Ashley V. Whillans, Esel Çekin and Alpana Thapar
Jordanian entrepreneur, Nour Al Hassan, founded Tarjama in 2008, tapping into an underserved and high demand need: Arabic translation service. Its lean model comprised of hiring full-time employees, mainly women, who worked from home. It steadily grew over the... View Details
Keywords: Language Translation; Freelancers; Entrepreneurship; Human Resources; Management; Expansion; Quality; Growth and Development Strategy
Related
  • 2019
  • White Paper

Impact-Weighted Financial Accounts: The Missing Piece for an Impact Economy

By: George Serafeim, T. Robert Zochowski and Jennifer Downing
Reimagining capitalism is an imperative. We need to create a more inclusive and sustainable form of capitalism that works for every person and the planet. Massive environmental damage, growing income and wealth disparity, stress, and depression within developed... View Details
Keywords: Impact-Weighted Accounts; IWAI; Background; Economic Systems; Economy; Corporate Social Responsibility and Impact; Measurement and Metrics; Financial Statements
Related
  • 19 Sep 2023
  • HBS Case

How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?

monetized. At minimum, I can tell you that we are going to need new business models, and the integration of generative AI is going to transform how we monetize software and the business model. Rand: How so? Wu: Our notions of fixed cost... View Details
Keywords: by Ben Rand; Technology; Information Technology
  • 21 Nov 2023
  • Op-Ed

The Beauty Industry: Products for a Healthy Glow or a Compact for Harm?

In my recently published book Deeply Responsible Business, I write about business leaders since the 19th century who have acted responsibly, often by putting the welfare of their communities above the idea of maximizing profits. I make a sharp distinction between... View Details
Keywords: by Geoffrey Jones; Beauty & Cosmetics
  • January 2000 (Revised April 2000)
  • Case

StarMedia: Launching a Latin American Revolution

By: Thomas R. Eisenmann and Jon K Rust
By the fall of 1999, StarMedia had sprinted to a sizable lead in the race to acquire Latin American Internet users. Its pan-regional, horizontal portal was the first to target Spanish- and Portuguese-language speakers on the Internet, registering 1.2 billion page views... View Details
Keywords: Private Ownership; History; Risk Management; Business Cycles; Corporate Entrepreneurship; Infrastructure; Media; Emerging Markets; Cross-Cultural and Cross-Border Issues; Web; Information Technology Industry; Web Services Industry
Related
  • 17 Jan 2012
  • First Look

First Look: January 17

CornellHarvard Business School Case 112-040 Yahoo! faces a number of governance and strategic challenges in late 2011 as it tries to compete with rivals such as Google and find ways to monetize its shareholding and business links with... View Details
Keywords: Sean Silverthorne
  • March 2024 (Revised May 2024)
  • Case

Amperity: First-Party Data at a Crossroads

By: Elie Ofek, Hema Yoganarasimhan and Alexis Lefort
In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital advertising ecosystem, as concerns over consumer privacy placed limits on the ability to engage in third-party... View Details
Keywords: AI and Machine Learning; Technology Adoption; Business Strategy; Digital Marketing; Price; Product; Business or Company Management; Advertising Industry
Related
  • 12 Mar 2024
  • HBS Case

How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones

Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional... View Details
Keywords: by Rachel Layne; Electronics; Information Technology
  • Web

Marketing Curriculum - Faculty & Research

2025 Q3Q4 3.0 IFC: Japan; Exploring Japan's Innovation Ecosystem (also listed under Strategy) Ramon Casadesus-Masanell January 2025 J 3.0 Managing Customers for Growth Eva Ascarza Fall 2024 Q2 1.5 Pricing Strategy: Monetizing and Growing... View Details
  • February 2022 (Revised July 2022)
  • Supplement

InstaDeep: AI Innovation Born in Africa (B)

By: Shikhar Ghosh and Esel Çekin
Karim Beguir and Zohra Slim were the co-founders of InstaDeep, a deep tech startup focusing on artificial intelligence (AI) solutions. Instadeep was one of the few companies globally that were partnering with DeepMind, an AI subsidiary of Google [Alphabet Inc.].... View Details
Keywords: AI; Artificial Intelligence; Entrepreneurship; Operations; Business Subsidiaries; Brands and Branding; Innovation and Invention; Growth and Development Strategy; AI and Machine Learning; Technology Industry; Africa
Related
  • 2013
  • Dissertation

Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics

By: Clarence Lee, Vineet Kumar and Sunil Gupta
Abstract. Over the past decade "freemium" (free + premium) has become the dominant business model among internet start-ups for its ability to acquire and monetize a large install-base with limited marketing resources. Freemium is a hybrid strategy where a firm offers... View Details
Keywords: Discrete-Continuous Choice Dynamic Structural Models; Bayesian Estimation; Word-of-Mouth; Digital Services; Freemium; Entrepreneurship; Business Model; Motivation and Incentives; Marketing Strategy; Internet and the Web; Consumer Behavior; Marketing Reference Programs; Business Startups
Related
  • 31 Oct 2023
  • Research & Ideas

Beyond the 'Business Case' in DEI: 6 Steps Toward Meaningful Change

involved. Shift to programs that humanize your employees and prompt leaders within your organization to care about their dreams and hardships they face. “Once we as a society move away from monetizing and extracting profit from people's... View Details
Keywords: by Katherine Hutt Scott and Barbara DeLollis
  • 21 Apr 2023
  • Research & Ideas

The $15 Billion Question: Have Loot Boxes Turned Video Gaming into Gambling?

one product feature has repercussions for how consumers engage with a product overall." As more digital products and services leverage the ability of technology to draw and engage, the authors anticipate that more firms will soon face the challenges of squaring how to... View Details
Keywords: by Scott Van Voorhis; Video Game; Media & Broadcasting
  • 29 Nov 2022
  • Research & Ideas

Is There a Method to Musk’s Madness on Twitter?

who don’t want to be affiliated with that definition of free speech. But if that’s the vision they want to go for, inevitably they need to figure out a way of monetizing the business other than advertising revenue, because the lost... View Details
Keywords: by Christina Pazzanese, Harvard Gazette; Technology
  • 12 Apr 2022
  • Research & Ideas

Swiping Right: How Data Helped This Online Dating Site Make More Matches

Sites tend to monetize this as a premium feature. However, openness has a downside, he cautions. People can make snap judgments based on photos or other subjective bits of information. McFowland points to sites such as eBay as a prime... View Details
Keywords: by Kara Baskin
  • 10 Feb 2020
  • In Practice

6 Ways That Emerging Technology Is Disrupting Business Strategy

monetizing their offerings in very different ways. The fact that many of these digital firms are based on a ‘platform’ business model—a term that only applied to railroads a few decades ago—only goes to show how far the new technologies... View Details
Keywords: by Danielle Kost
  • 28 Apr 2023
  • Blog Post

From Harvard Business School to Spotify: Four Lessons in My Journey to Land My Dream Job

the music industry and how artists monetize through recorded music and live performances. Professor Anita Elberse further empowered me and a group of students to gain hands-on experience in the industry through an independent project that... View Details
  • 13 May 2024
  • Research & Ideas

Picture This: Why Online Image Searches Drive Purchases

for the platform to better monetize their relationship with the users,” explains Farronato. Giving less-well-known sellers a boost Improving search functionality also boosts visibility for less popular products and sellers, particularly... View Details
Keywords: by Rachel Layne; Information Technology; Technology; Consumer Products; Retail
  • Web

Curriculum - Business & Environment

pressing social and environmental problems of our time, from fighting racism to reducing economic inequalities, saving the planet, and protecting democracy. For the full listing, click here . Pricing Strategy: Monetizing and Growing the... View Details