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  • All HBS Web  (4,216)
    • People  (11)
    • News  (1,260)
    • Research  (1,870)
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    • Multimedia  (83)
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  • Guest Column

What Is the Purpose of Business?

By: Rakesh Khurana and Herbert Gintis
Keywords: Business Ventures
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Khurana, Rakesh, and Herbert Gintis. "What Is the Purpose of Business?" Your Turn. BizEd 7, no. 1 (January–February 2008).
  • March 1, 2004
  • Other Article

Mission to Mars: It Really Is Rocket Science

By: Alan MacCormack and Sean Silverthorne
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MacCormack, Alan, and Sean Silverthorne. "Mission to Mars: It Really Is Rocket Science." Harvard Business School Working Knowledge (March 1, 2004). (Interview.)
  • February 2020 (Revised September 2021)
  • Supplement

Mission Related Investments at the Ford Foundation (B)

By: Shawn Cole, Michael Norris and T. Robert Zochowski
Supplements the (A) case. View Details
Keywords: Mission-Related Investing; Philanthropy; Foundation; Endowments; Socially Responsible Investing; Investment; Institutional Investing; Investment Activism; Governance; Corporate Social Responsibility and Impact; Mission and Purpose; Social Enterprise; Philanthropy and Charitable Giving; United States
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Cole, Shawn, Michael Norris, and T. Robert Zochowski. "Mission Related Investments at the Ford Foundation (B)." Harvard Business School Supplement 220-027, February 2020. (Revised September 2021.)
  • October 16, 2023
  • Article

How a Defined Purpose Drove Unilever’s Turnaround

By: Ranjay Gulati
Keywords: Mission and Purpose; Leadership; Corporate Social Responsibility and Impact; Environmental Sustainability
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Gulati, Ranjay. "How a Defined Purpose Drove Unilever’s Turnaround." Inc.com (October 16, 2023).
  • November 2023
  • Case

Tata Group in 2021: Pursuing Profits through Purpose

By: Tarun Khanna, Krishna G. Palepu and Vidhya Muthuram
October 8, 2021: Tata Sons won a bid to acquire India’s national carrier Air India, marking the airline's return to its original owners after 68 long years. The winning bid of $2.4 billion gave Tata Sons full ownership of the airline and its coveted network of 6,200... View Details
Keywords: Corporate Strategy; Mission and Purpose; Corporate Social Responsibility and Impact; Emerging Markets; Mergers and Acquisitions; Ownership; Air Transportation; Air Transportation Industry; India
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Khanna, Tarun, Krishna G. Palepu, and Vidhya Muthuram. "Tata Group in 2021: Pursuing Profits through Purpose." Harvard Business School Case 124-047, November 2023.
  • November 2021
  • Article

The Effects of Retirement on Sense of Purpose in Life: Crisis or Opportunity?

By: Ayse Yemiscigil, Nattavudh Powdthavee and Ashley V. Whillans
Does retirement lead to an existential crisis or present an opportunity to experience a renewed sense of purpose in life? Prior research has documented a negative association between retirement and sense of purpose in life, suggesting that retirement could lead people... View Details
Keywords: Aging; Meaning; Socioeconomic Status; Life Experiences; Retirement; Well-being
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Yemiscigil, Ayse, Nattavudh Powdthavee, and Ashley V. Whillans. "The Effects of Retirement on Sense of Purpose in Life: Crisis or Opportunity?" Psychological Science 32, no. 11 (November 2021): 1856–1864.
  • November 2015 (Revised June 2017)
  • Case

Mission Impossible? Yummy77 Delivers Groceries within the Hour

By: Benjamin Edelman
Yummy77 considers alternative operational models to reduce cost, improve speed, and increase appeal. Can one of these approaches succeed where others have failed? View Details
Keywords: Grocery Delivery; Operations; Platforms; Logistics; Distribution; Food; Food and Beverage Industry; Food and Beverage Industry; China
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Edelman, Benjamin. "Mission Impossible? Yummy77 Delivers Groceries within the Hour." Harvard Business School Case 916-025, November 2015. (Revised June 2017.) (request a courtesy copy.)
  • April 2021 (Revised February 2023)
  • Case

Mahatma Gandhi: Changing the World

By: Robert Simons and Max Saffer
This case traces the rise of Mohandas Gandhi from his early days in British-controlled India to the inspirational martyr who, through personal deprivation and leadership, inspired millions and became the catalyst for India to break away from Britain. The case describes... View Details
Keywords: Mission And Purpose; Values And Beliefs; Personal Characteristics; Power And Influence; Diversity; Leadership Development; Work-life Balance; History; Leadership Style; Leading Change; India
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Simons, Robert, and Max Saffer. "Mahatma Gandhi: Changing the World." Harvard Business School Case 121-069, April 2021. (Revised February 2023.)
  • November 2024
  • Case

Meghna Modi at Revlon India: Leading with a Bold Purpose

By: Aiyesha Dey, Sarah Mehta and Sarah Sasso
This case is about Meghna Modi, the head of struggling cosmetics company Revlon India, as she tries to both turn the company around and implement her personal purpose at work. Influenced by her own life struggles, Modi feels compelled to empower her frontline... View Details
Keywords: Leadership; Business or Company Management; Performance; Personal Development and Career; Gender; Insolvency and Bankruptcy; Power and Influence; Beauty and Cosmetics Industry; Asia; India; Delhi
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Dey, Aiyesha, Sarah Mehta, and Sarah Sasso. "Meghna Modi at Revlon India: Leading with a Bold Purpose." Harvard Business School Case 125-019, November 2024.
  • 19 Aug 2015
  • Research & Ideas

Codeacademy’s Delicate Work of Adding Monetization Without Crushing Mission

pursuing a double bottom line of being both mission-driven and profitable. Can Codecademy stay true to its mission of always being free and still turn a profit? Jeff Bussgang:... View Details
Keywords: Re: Jeffrey J. Bussgang; Technology
  • August 2009
  • Case

Life Stories of Recent MBAs: Leadership Purpose

By: Nitin Nohria, Matthew D. Breitfelder and Daisy A Wademan Dowling
Keywords: Business Education; Leadership
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Nohria, Nitin, Matthew D. Breitfelder, and Daisy A Wademan Dowling. "Life Stories of Recent MBAs: Leadership Purpose." Harvard Business School Case 410-034, August 2009.
  • October 2019
  • Teaching Note

Unifying Divisions: Loop's Mission to Preserve the Planet

By: Shikhar Ghosh and Marilyn Morgan Westner
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Ghosh, Shikhar, and Marilyn Morgan Westner. "Unifying Divisions: Loop's Mission to Preserve the Planet." Harvard Business School Teaching Note 820-050, October 2019.
  • 2007
  • Report

Aggregating Impact: A Funder's Guide to Mission Investment Intermediaries

By: Mark R. Kramer and Sarah E. Cooch
Despite the wide range of impact investment intermediaries that are available and the advantages they can offer, many funders remain unaware of this growing trend to deliver both social impact and financial returns. This study from 2007 provides an overview of these... View Details
Keywords: Financial Intermediaries; Foundations; Impact Investment; Development Economics; Mission and Purpose; Investment; Strategy
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Kramer, Mark R., and Sarah E. Cooch. "Aggregating Impact: A Funder's Guide to Mission Investment Intermediaries." Report, FSG, November 2007.
  • October 2022
  • Case

Margaret Thatcher: Changing the World

By: Robert L. Simons and Shirley Sun
This case traces the rise of Margaret Thatcher, the daughter of a shopkeeper, from a small industrial town in England to the longest-serving leader in the Western world. The case describes how she became interested in politics at an early age, attended Oxford, and... View Details
Keywords: Politics; Leadership Style; Personal Characteristics; Business & Government Relations; Values And Beliefs; Work-life Balance; Mission And Purpose; Government Administration; Power and Influence; Great Britain; Europe
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Simons, Robert L., and Shirley Sun. "Margaret Thatcher: Changing the World." Harvard Business School Case 123-021, October 2022.
  • 2021
  • Working Paper

Enabling Mission Impact: Funding Strategies for High-Risk High-Reward Innovation

By: Carolyn J. Fu, Lars Frolund and Fiona Murray
Keywords: Innovation and Invention; Research and Development
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Fu, Carolyn J., Lars Frolund, and Fiona Murray. "Enabling Mission Impact: Funding Strategies for High-Risk High-Reward Innovation." MIT Innovation Policy Working Paper, February 2021.
  • January 2020 (Revised December 2020)
  • Technical Note

What is the Purpose of the Corporation?

By: Rebecca Henderson, Nien-hê Hsieh and Erik Snowberg
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Henderson, Rebecca, Nien-hê Hsieh, and Erik Snowberg. "What is the Purpose of the Corporation?" Harvard Business School Technical Note 320-070, January 2020. (Revised December 2020.)
  • November 2023 (Revised May 2024)
  • Case

Kickstarter: Crowdfunding for the Arts

By: Rohit Deshpandé and Alexis Lefort
Kickstarter was a virtual crowdfunding platform and community that allowed creators of all kinds to raise funding for creative projects. The executive team was wrestling with a tension in its business model: the organization earned the majority of its revenue from... View Details
Keywords: Fundraising; Mission; Crowdfunding; Corporate Social Responsibility and Impact; Mission and Purpose; Philanthropy and Charitable Giving; Arts; Web Services Industry; United States
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Deshpandé, Rohit, and Alexis Lefort. "Kickstarter: Crowdfunding for the Arts." Harvard Business School Case 524-016, November 2023. (Revised May 2024.)
  • 2023
  • Article

Turn Your Purpose Into a Superpower for Growth

By: Ranjay Gulati
Keywords: Mission and Purpose; Organizational Culture; Culture; Success
Citation
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Gulati, Ranjay. "Turn Your Purpose Into a Superpower for Growth." Inc.com (2023).
  • 28 Jun 2022
  • Book

The Moral Enterprise: How Two Companies Profit with Purpose

How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University... View Details
Keywords: by Avery Forman
  • January 2021
  • Case

Rio Tinto Aluminum: Can Purpose Lead to Profit?

By: David Fubini and Agastya Muthanna
This case describes the tradeoffs Rio Tinto faces as it considers investments to ensure environmentally friendly, sustainability produced aluminum with the potential risks of competitive pricing and profit loses. View Details
Keywords: Environmental Sustainability; Investment; Price; Competition; Profit; Cost vs Benefits; Mining Industry
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Fubini, David, and Agastya Muthanna. "Rio Tinto Aluminum: Can Purpose Lead to Profit?" Harvard Business School Case 421-055, January 2021.
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