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      • Faculty Publications  (3,126)

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      • July 2023 (Revised July 2024)
      • Case

      Miracle Therapeutics: Negotiating an IP License (A)

      By: Satish Tadikonda, Michael Singer, William Marks and Wendi Yajnik
      (General Experience Case) Beth Sharp and Jennifer Brilliant founded Miracle Therapeutics based on intellectual property developed by Brilliant and her post-doctoral student, John Supreme, in Brilliant’s lab at Elite University (EU). Miracle will have to obtain a... View Details
      Keywords: Business Startups; Entrepreneurship; Patents; Negotiation Process
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      Tadikonda, Satish, Michael Singer, William Marks, and Wendi Yajnik. "Miracle Therapeutics: Negotiating an IP License (A)." Harvard Business School Case 824-020, July 2023. (Revised July 2024.)
      • July 2023 (Revised January 2025)
      • Teaching Note

      Sian Flowers: Fresher by Sea?

      By: Willy Shih and Michael W. Toffel
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      Shih, Willy, and Michael W. Toffel. "Sian Flowers: Fresher by Sea?" Harvard Business School Teaching Note 624-017, July 2023. (Revised January 2025.)
      • July 2023
      • Supplement

      Sian Flowers: Fresher by Sea? – PowerPoint Supplement

      By: Willy C. Shih and Michael W. Toffel
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      Shih, Willy C., and Michael W. Toffel. "Sian Flowers: Fresher by Sea? – PowerPoint Supplement." Harvard Business School PowerPoint Supplement 624-016, July 2023.
      • July 2023
      • Technical Note

      Agricultural Innovation and Sustainability in the Netherlands

      By: Willy C. Shih, Michael W. Toffel, Kelsey Carter, Jennifer Godfrey, Rafaella Mazza and Katrina Yeh
      This note describes some of the most significant agricultural innovations in the Netherlands, their drivers, environmental performance implications, some challenges facing the sector, and the potential replicability of these innovations to other contexts. View Details
      Keywords: Agricultural; Decarbonization; Farming; Agribusiness; Science; Research and Development; Climate Change; Environmental Sustainability; Innovation and Invention; Agriculture and Agribusiness Industry; Netherlands
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      Shih, Willy C., Michael W. Toffel, Kelsey Carter, Jennifer Godfrey, Rafaella Mazza, and Katrina Yeh. "Agricultural Innovation and Sustainability in the Netherlands." Harvard Business School Technical Note 624-021, July 2023.
      • July 2023
      • Supplement

      Reimagining Enel: Enabling Sustainable Progress (A)

      By: Michael Tushman and Kerry Herman
      This case describes the transformation of Enel from a traditional “brown” or fossil fuel energy firm to a sustainable and green firm focused on renewables, and finally to an energy supplier and integrated energy services firm. It describes a set of capabilities... View Details
      Keywords: Organizational Change and Adaptation; Innovation and Invention; Transformation; Green Technology; Renewable Energy; Energy Industry
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      Tushman, Michael, and Kerry Herman. "Reimagining Enel: Enabling Sustainable Progress (A)." Harvard Business School Multimedia/Video Supplement 423-724, July 2023.
      • July 2023
      • Supplement

      Reimagining Enel: Enabling Sustainable Progress (B)(C)

      By: Michael Tushman and Kerry Herman
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      Tushman, Michael, and Kerry Herman. "Reimagining Enel: Enabling Sustainable Progress (B)(C)." Harvard Business School Multimedia/Video Supplement 423-727, July 2023.
      • 2024
      • Working Paper

      Second- versus Third-party Audit Quality: Evidence from Global Supply Chain Monitoring

      By: Maria R. Ibanez, Ashley Palmarozzo, Jodi L. Short and Michael W. Toffel
      Capitalizing on the superior credibility and flexibility and potential lower cost of external assessments, many global buyers are relying less on their own employee (“second-party”) auditors and more on third-party auditors to monitor and prevent environmental and... View Details
      Keywords: Auditing; Audit Quality; Working Conditions; Sustainability; Empirical Operations; Empirical Service Operations; Sustainability Management; Corporate Accountability; Corporate Social Responsibility and Impact; Supply Chain Management
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      Ibanez, Maria R., Ashley Palmarozzo, Jodi L. Short, and Michael W. Toffel. "Second- versus Third-party Audit Quality: Evidence from Global Supply Chain Monitoring." Working Paper, August 2024.
      • June 2023
      • Exercise

      Experimenting with Algorithm Resume Screening

      By: Michael Luca, Jesse M. Shapiro, Adrian Obleton, Evelyn Ramirez and Nathan Sun
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      Luca, Michael, Jesse M. Shapiro, Adrian Obleton, Evelyn Ramirez, and Nathan Sun. "Experimenting with Algorithm Resume Screening." Harvard Business School Exercise 923-050, June 2023.
      • June 2023
      • Case

      Tractor Supply Co

      By: David L. Ager and Michael A. Roberto
      In February 2023, Hal Lawton, CEO of Tractor Supply Co, the largest farm and ranch retailer in the United States reflected on the company’s 70% growth between 2019 and 2022. Economists had begun to predict an economic downturn and experts were predicting softening... View Details
      Keywords: COVID-19 Pandemic; Demand and Consumers; Economic Slowdown and Stagnation; Organizational Change and Adaptation; Retail Industry
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      Ager, David L., and Michael A. Roberto. "Tractor Supply Co." Harvard Business School Case 923-302, June 2023.
      • 2023
      • Working Paper

      Design-Based Confidence Sequences: A General Approach to Risk Mitigation in Online Experimentation

      By: Dae Woong Ham, Michael Lindon, Martin Tingley and Iavor Bojinov
      Randomized experiments have become the standard method for companies to evaluate the performance of new products or services. In addition to augmenting managers’ decision-making, experimentation mitigates risk by limiting the proportion of customers exposed to... View Details
      Keywords: Performance Evaluation; Research and Development; Analytics and Data Science; Consumer Behavior
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      Ham, Dae Woong, Michael Lindon, Martin Tingley, and Iavor Bojinov. "Design-Based Confidence Sequences: A General Approach to Risk Mitigation in Online Experimentation." Harvard Business School Working Paper, No. 23-070, May 2023.
      • May 2023 (Revised November 2023)
      • Case

      Arcos Dorados: Decarbonizing McDonald's in Latin America

      By: George Serafeim, Michael W. Toffel, Jenyfeer Martinez Buitrago and Mariana Cal
      This case describes the decarbonization strategy of Arcos Dorados—McDonald’s largest independent franchisee, operating in 20 countries and territories in Latin America and the Caribbean—and how the company measured its greenhouse gas (GHG) emissions, including those... View Details
      Keywords: Environmental Accounting; Animal-Based Agribusiness; Plant-Based Agribusiness; Change Management; Forecasting and Prediction; Environmental Sustainability; Food; Growth Management; Supply Chain; Corporate Social Responsibility and Impact; Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; Green Technology Industry; Consumer Products Industry; Latin America; North and Central America; South America
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      Serafeim, George, Michael W. Toffel, Jenyfeer Martinez Buitrago, and Mariana Cal. "Arcos Dorados: Decarbonizing McDonald's in Latin America." Harvard Business School Case 623-017, May 2023. (Revised November 2023.)
      • May 22, 2023
      • Other Article

      How to Manage Workforce Risk Amid Old Challenges, New Disruptions

      By: Joseph B. Fuller, Michael Griffiths, Reem Janho, Michael Stephan, Carey Oven and Keri Calagna
      C-suites and boards have an opportunity to improve management and expand governance of their workforce to mitigate related risks more effectively. View Details
      Keywords: Employees; Risk and Uncertainty
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      Fuller, Joseph B., Michael Griffiths, Reem Janho, Michael Stephan, Carey Oven, and Keri Calagna. "How to Manage Workforce Risk Amid Old Challenges, New Disruptions." Wall Street Journal (online) (May 22, 2023).
      • April 2023 (Revised October 2023)
      • Supplement

      Driving Decarbonization at BMW – Instructor Spreadsheet Supplement

      By: Shirley Lu, George Serafeim and Michael W. Toffel
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      Lu, Shirley, George Serafeim, and Michael W. Toffel. "Driving Decarbonization at BMW – Instructor Spreadsheet Supplement." Harvard Business School Spreadsheet Supplement 123-712, April 2023. (Revised October 2023.)
      • March–April 2023
      • Article

      Pricing for Heterogeneous Products: Analytics for Ticket Reselling

      By: Michael Alley, Max Biggs, Rim Hariss, Charles Herrmann, Michael Lingzhi Li and Georgia Perakis
      Problem definition: We present a data-driven study of the secondary ticket market. In particular, we are primarily concerned with accurately estimating price sensitivity for listed tickets. In this setting, there are many issues including endogeneity, heterogeneity in... View Details
      Keywords: Price; Demand and Consumers; AI and Machine Learning; Investment Return; Entertainment and Recreation Industry; Sports Industry
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      Alley, Michael, Max Biggs, Rim Hariss, Charles Herrmann, Michael Lingzhi Li, and Georgia Perakis. "Pricing for Heterogeneous Products: Analytics for Ticket Reselling." Manufacturing & Service Operations Management 25, no. 2 (March–April 2023): 409–426.
      • March 2023 (Revised September 2023)
      • Case

      Patagonia: 'Earth Is Now Our Only Shareholder'

      By: Brian Trelstad, Nien-hê Hsieh, Michael Norris and Susan Pinckney
      In September 2022, Yvon Chouinard, the iconoclastic founder of outdoor apparel company Patagonia, announced a new ownership model for his company. Chouinard and his family had held complete control of the company's voting and non-voting stock since its founding 50... View Details
      Keywords: Trusts; Business Ventures; Business Organization; Family Business; Restructuring; Change; Disruption; Transition; Decision Making; Ethics; Values and Beliefs; Finance; Financial Management; Governance; Corporate Governance; Investment Activism; Leadership; Labor; Law; Common Law; Management; Goals and Objectives; Organizations; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Ownership; Ownership Type; Family Ownership; Private Ownership; Social Enterprise; Nonprofit Organizations; Society; Social Issues; Wealth and Poverty; Value; Value Creation; Apparel and Accessories Industry; United States
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      Trelstad, Brian, Nien-hê Hsieh, Michael Norris, and Susan Pinckney. "Patagonia: 'Earth Is Now Our Only Shareholder'." Harvard Business School Case 323-057, March 2023. (Revised September 2023.)
      • March 2023 (Revised January 2024)
      • Case

      Laughter on Call: Injecting Conversational Levity

      By: Alison Wood Brooks, Michael Norton and F Katelynn Boland
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      Brooks, Alison Wood, Michael Norton, and F Katelynn Boland. "Laughter on Call: Injecting Conversational Levity." Harvard Business School Case 923-045, March 2023. (Revised January 2024.)
      • March 2023
      • Article

      Reaching for Rigor and Relevance: Better Marketing Research for a Better World

      By: Shilpa Madan, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie John, Aparna Labroo, Peggy J. Liu, John G. Lynch, Nina Mazar, Nicole Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan and Katherine White
      Over the past several decades, scholars have highlighted the obligations and opportunities for marketing as a discipline to play a role in creating a better world — or risk becoming irrelevant for the largest problems facing consumers and society. Climate change,... View Details
      Keywords: COVID-19 Pandemic; Marketing; Social Issues; Corporate Social Responsibility and Impact; Business and Community Relations; Research
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      Madan, Shilpa, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie John, Aparna Labroo, Peggy J. Liu, John G. Lynch, Nina Mazar, Nicole Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan, and Katherine White. "Reaching for Rigor and Relevance: Better Marketing Research for a Better World." Marketing Letters 34, no. 1 (March 2023): 1–12.
      • 2023
      • Working Paper

      Senior Team Emotional Dynamics and Strategic Decision Making at a Platform Transition

      By: Timo O. Vuori and Michael L. Tushman
      Based on an inductive case study, we develop an emotional-temporal process model of an incumbent’s strategic decision making at a platform transition. We describe the senior team’s emotional response to this transition and the impact of these emotions on their... View Details
      Keywords: Emotions; Decision Choices and Conditions; Transition; Digital Platforms
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      Vuori, Timo O., and Michael L. Tushman. "Senior Team Emotional Dynamics and Strategic Decision Making at a Platform Transition." Harvard Business School Working Paper, No. 23-054, March 2023.
      • February 2023
      • Teaching Note

      Bear to Bull? An Analyst’s Journey with Netflix

      By: Aiyesha Dey and Joseph Pacelli
      Teaching Note for HBS Case No. 123-001. Wedbush Securities analyst Michael Pachter said “hell freezing over” was more likely than him upgrading the “sell” rating he had maintained on movie and television streaming giant Netflix since 2011, despite meteoric subscriber... View Details
      Keywords: Equity; Analysis; Stock Shares
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      Dey, Aiyesha, and Joseph Pacelli. "Bear to Bull? An Analyst’s Journey with Netflix." Harvard Business School Teaching Note 123-072, February 2023.
      • February 2023 (Revised March 2024)
      • Supplement

      Shanty Real Estate: Teaching Note Supplement

      By: Michael Luca and Jesse M. Shapiro
      Shanty is a simulation in which students inhabit the role of either a traditional home buyer or an iBuyer, both bidding on the same condo. The traditional home buyer has access to a “comp sheet” of similar properties that have recently sold, and has done a walkthrough.... View Details
      Keywords: Decision Choices and Conditions; Decision Making; Measurement and Metrics; Market Timing
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      Luca, Michael, and Jesse M. Shapiro. "Shanty Real Estate: Teaching Note Supplement." Harvard Business School Spreadsheet Supplement 923-715, February 2023. (Revised March 2024.)
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