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April 1993 (Revised May 1994)
Case

Prodigy Services Company (A)

By: Lynn S. Paine

Top executives of Prodigy Services Co. must decide how to respond when publicly accused of allowing anti-Semitic messages to be posted on the electronic bulletin boards of the company's interactive computer service. Can they defend free expression while at the same... View Details

Keywords: Ethics; Values and Beliefs; Communication Intention and Meaning; Information Technology; Decision Making; Law; Management Teams; Information Technology Industry

07 Oct 2013
News

Open brainstorming is the way to go

18 Oct 2018
News

Why Global Talent Clusters Around Cities

06 Feb 2019
News

Unlike Trump, most CEOs have very little ‘executive time’

08 Sep 2015
First Look

September 8, 2015

was developed by Tencent Holdings as a lightweight messaging platform. As it grew quickly to become the most popular messaging app in China, it added a range of products and services that sat on top that... View Details

Keywords: Carmen Nobel

News

3 Reasons It’s So Hard to “Follow Your Passion”

November 2017
Teaching Note

Facebook Fake News in the Post-Truth World

By: John R. Wells and Gabriel Ellsworth

Teaching Note for HBS No. 717-473. In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and... View Details

Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networking; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia

December 2022 (Revised June 2023)
Case

Hacking the U.S. Election: Russia's Misinformation Campaign

By: Shikhar Ghosh

The case discusses the relatively low technology approach used by Russia to influence the U.S. Presidential Election in 2016. Although political parties manipulating the media was not a new phenomenon, the Russians ran a broad, well-financed, and sophisticated social... View Details

Keywords: Political Elections; International Relations; Social Media; Power and Influence; Information; Russia; United States

03 Apr 2020
News

Venture-Backed Firms Could Miss Out On Virus Relief Loans

03 Mar 2017
News

Inside Snapchat: The Best Tech IPO of 2017?

06 Sep 2011
News

Starbucks' Howard Schultz and how to Restore Confidence

12 PM – 1 PM EST, 08 Dec 2016
Webinars: Career

Build a Stand-Out Resume

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November 1975 (Revised September 1992)
Background Note

Communications Policy

Introductory note on communications policy for use in first year marketing. Focuses on: Target selection; message delineation; communications intensity; alternative communications; means and media; economics of communications decisions; and need for consistency in... View Details

Keywords: Communication Strategy

01 Nov 2010
News

How IT Shapes Top-Down and Bottom-Up Decision Making

11 Jan 2013
News

What's Your Theory of Evolution?

07 Oct 2010
News

Poll: Technology connects students, brings stress

23 Jan 2020
News

It has never been easier to launch a new brand

April 2011 (Revised October 2012)
Case

Fast Retailing Group

By: Hirotaka Takeuchi

On January 1, 2011, Tadashi Yanai, the CEO of Fast Retailing Group (FR), sent his annual New Year's message to everyone in the company. The message, entitled "Change or Die," declared that FR - which included UNIQLO, Theory, Comptoir des Cotonniers, Princesse tam.tam... View Details

Keywords: Expansion; Global Strategy; Retail Industry