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  • 21 Mar 2004
  • Research & Ideas

Loyalty: Don’t Give Away the Store

potential customers are, the ones whose behavior is worth modifying. That is where I think the biggest bang for the buck is. Effective, targeted merchandising and service. I think most companies have a hard time making good use of these... View Details
Keywords: by Manda Salls; Consumer Products; Retail
  • 20 Jul 2010
  • First Look

First Look: July 20

Target's general merchandise stores outweigh the associated challenges? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/510016-PDF-ENG Vale: Global Expansion in the Challenging World of Mining Tarun Khanna, Aldo Musacchio, and... View Details
Keywords: Martha Lagace
  • 12 Jan 2010
  • First Look

First Look: Jan. 12

Zhang, Paul W. Farris, John W. Irvin, Tarun Kushwaha, Thomas J. Steenburgh, and Barton A. Weitz Publication:Journal of Interactive Marketing (forthcoming) Abstract Multichannel retailing is the set of activities involved in selling View Details
Keywords: Martha Lagace
  • 12 Oct 1999
  • Research & Ideas

Where Main Street Meets Wall Street

where the cost of merchandise is roughly equivalent to in-store prices, Jay Light underscores the significant cost differentials inherent in online trading. "The online consumer can execute a trade for up to 90 percent less than a... View Details
Keywords: by Garry Emmons; Financial Services
  • 05 Mar 2019
  • First Look

New Research and Ideas, March 5, 2019

second largest e-commerce company by gross merchandise volume (GMV) after Alibaba, had expanded rapidly from 2012 to 2016. When the company celebrated its 13th birthday in 2017, Richard Liu, its founder, deliberated on the company’s... View Details
Keywords: Dina Gerdeman
  • 16 Apr 2007
  • Research & Ideas

Delivering the Digital Goods: iTunes vs. Peer-to-Peer

live concerts and merchandising (for music) and product placements (for movies and network shows), will become essential for the financial health of media companies. This will involve setting up "creative" contracts with artists... View Details
Keywords: by Sean Silverthorne; Music
  • 08 Oct 2013
  • First Look

First Look: October 8

Stephen A. Greyser Abstract—When a Major League Baseball club signs a Japanese star player, it obviously tries to commercialize its investment in the player. The initial focus is on home attendance (ticket sales) and television audiences, plus View Details
Keywords: Sean Silverthorne
  • 25 Mar 2014
  • First Look

First Look: March 25

souvenir and merchandise stands, and the firms that provide rides. It then asks whether there are unexploited opportunities to capture more value from Oktoberfest globally. Purchase this case:... View Details
Keywords: Sean Silverthorne
  • 15 Jan 2013
  • First Look

First Look: January 15

company's pricing strategy, merchandising process, and product assortments to support its own competitiveness and overall customer experience. Purchase this case:http://hbr.org/search/113004-PDF-ENG Nalli Silk Sarees (B) Narayanan, V.G.,... View Details
Keywords: Sean Silverthorne
  • 24 Jul 2007
  • First Look

First Look: July 24, 2007

being only one of three retailers to outperform Wal-Mart in both revenue and profit growth in that time. Life in a Dollar General store paints a vivid picture of the roots and historical focus of the company. Opportunistic buying has given the stores an eclectic View Details
Keywords: Martha Lagace

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