Publications
Publications
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- All HBS Web
(653)
- Faculty Publications (198)
- August 2003 (Revised August 2006)
- Case
I've Got Rhythm: Selling Cardiac Rhythm Management Devices
By: Regina E. Herzlinger, William Lagor, Christopher Perry and Scott St. Germain
The head of sales and marketing in a large medical devices firm must decide how to assign his sales force. He compares selling in the pharma, specialty pharma, and device industries and analyzes the reasons for the differences. View Details
- June 2003 (Revised November 2003)
- Case
Siemens Medical Solutions: Strategic Turnaround
By: D. Quinn Mills and Julian Kurz
Describes how Siemens Medical Solutions (MED) accomplished a remarkable turnaround from a money-losing operation to one of Siemens' most profitable divisions. By late 1996, a challenging market environment in the health care industry as well as inefficiencies in the... View Details
- January 2003 (Revised October 2003)
- Case
Satera Team at Imatron Systems, Inc. (A), The
By: Teresa M. Amabile and Elizabeth Schatzel
Escalating conflict has erupted within the Satera product development team, resulting from the conflicting cognitive styles of the two senior mechanical engineers. The conflict has taken a toll on both project progress and team morale, endangering one of the most... View Details
- January 2003 (Revised June 2007)
- Case
Satera Team at Imatron Systems, Inc. The, (B)
By: Teresa M. Amabile and Elizabeth Schatzel
Supplements the (A) case. View Details
Keywords: Medical Devices and Supplies Industry
- November 2002 (Revised August 2003)
- Case
MedSource Technologies
Considers the issues facing Richard Effress, MedSource's chairman and CEO, as the firm approaches the Precision Cut project--the first test of MedSource's capabilities as an integrated, contract manufacturer in the medical device industry. MedSource Technologies was... View Details
- August 2002 (Revised June 2003)
- Teaching Note
General Electric Medical Systems (TN)
By: Tarun Khanna
Teaching Note for (9-702-428). View Details
- January 2002 (Revised October 2005)
- Case
General Electric Medical Systems 2002
By: Tarun Khanna and James Weber
Discusses one of General Electric's flagship divisions--the world's leading provider of medical diagnostic imaging equipment. Provides an opportunity to examine a multinational confronting massive technological and demographic changes around the world. Genomics has... View Details
- November 2001
- Teaching Note
Catalyst Medical Solutions (TN)
By: Richard M.J. Bohmer, Amy C. Edmondson and Laura Feldman
Teaching Note for (9-601-014). View Details
Keywords: Medical Devices and Supplies Industry
- September 2001 (Revised April 2005)
- Case
ePhysician
By: Regina E. Herzlinger, Grady Clouse and Gayathri Koundinya
- July 2001 (Revised March 2020)
- Case
Medtronic: Patient Management Initiative (A)
By: Regina E. Herzlinger and Mark P. Allyn
- March 2001 (Revised December 2003)
- Case
Circon (A)
By: Brian J. Hall, Guhan Subramanian and Christopher A Rose
In 1996, U.S. Surgical launched a hostile takeover bid against Circon Corp. After building the company for 20 years, CEO Richard Auhll takes a defensive stand that includes inviting an old HBS friend (George Cloutier) to join the fight as a director of Circon. A... View Details
- March 2001 (Revised May 2002)
- Supplement
Circon (B)
By: Brian J. Hall, Guhan Subramanian and Christopher A Rose
Supplements the (A) case. View Details
- March 2001 (Revised December 2001)
- Supplement
Circon (C)
By: Brian J. Hall, Guhan Subramanian and Christopher A Rose
Supplements the (A) case. View Details
- January 2001 (Revised July 2003)
- Case
Pharmacyclics: Financing Research & Development
By: Malcolm P. Baker, Richard S. Ruback and Aldo Sesia
Pharmacyclics (NASDAQ: PCYC), a pharmaceutical company that manufactures products that will improve existing therapeutic treatments for cancer, arteriosclerosis, and retinal disease, was considering a $60 million private placement in February 2000. The company had more... View Details
- July 2000 (Revised August 2000)
- Case
AllHerb.com: Evolution of an E-tailer
By: Teresa M. Amabile and Christina L. Darwall
Serial entrepreneur Ken Hakuta, in the second year of his latest venture, reconsiders his original strategy of maintaining an independent, self-funded, self-led company. His Internet herbal remedy company, AllHerb.com, has already enjoyed considerable success with its... View Details
- March 2000 (Revised May 2003)
- Teaching Note
Owens & Minor, Inc. (A) and (B) TN
By: V.G. Narayanan and Lisa Brem
Teaching Note for (9-100-055) and (9-100-079). View Details
- February 2000 (Revised March 2000)
- Case
Owens & Minor, Inc. (B)
By: V.G. Narayanan and Lisa Brem
After a manager at Owens & Minor, a national medical and surgical distribution company, proposes and develops a formalized activity-based pricing and activity-based management approach to sales and service provision, this case explore the outcome. View Details
- February 2000 (Revised February 2002)
- Case
Owens & Minor, Inc. (A)
By: V.G. Narayanan and Lisa Brem
A forward-thinking manager at Owens & Minor (O&M), a large national medical and surgical distribution company, enlisted the help of both logistics and cost managers to develop an innovative pricing schedule based on the customer's activities instead of the price of the... View Details
- May 1999 (Revised September 1999)
- Case
HydroCision, Inc.
By: Gary P. Pisano, Joshua D. Hamermesh, Richard Atsuhiko Kondo, Karen J. Nowiszewski and Erik James Wordelman
Examines the market-entry strategy of a medical device company. View Details
- February 1999 (Revised February 2003)
- Teaching Note
Innovation at 3M Corporation (A)&(B) TN
By: Stefan H. Thomke and Ashok Nimgade
Teaching Note for (9-699-012) and (9-699-013). View Details
Keywords: Medical Devices and Supplies Industry