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- 01 Dec 2006
- News
One-on-One with Jeff Hicks
HICKS Illustration by Joe Ciardiello Jeff Hicks (MBA ’97) arrived at HBS with ten years of experience as an advertising executive at Leo Burnett in Chicago. Disillusioned with the trend toward “unbundling” agencies into different functions View Details
- 06 Dec 2021
- News
Monaco's Digital Transformation
well the challenges that lay ahead. DIGITAL LEADERSHIP: Read how the president and CEO of Trusted Media Brands is spearheading digital innovation at her company in the 3-Minute Briefing: Bonnie Kintzer (MBA... View Details
Keywords: Jennifer Gillespie
- 01 Dec 2002
- News
Extra! Extra! Newspapers Miss the Story
compared with other online content sites. In an effort to defend their print businesses, newspapers have failed to realize that a new business is growing all around them,” says Gilbert. For example, he adds, “the Internet is the only View Details
- 01 Apr 2000
- News
Strike Up the Broad(band)
What did Time Warner have that AOL wanted? According to many industry observers, the driving force behind the proposed megamerger was AOL's strategic need to acquire access to the media giant's broadband... View Details
- 01 Jan 2008
- News
Jeffrey R. Immelt, MBA 1982
Jeff Immelt’s night table—Railway Age, Aviation Week, Broadcasting & Cable—represents just a few of the industries encompassed by General Electric, the company founded by Thomas Edison where Immelt is... View Details
- 01 Dec 2017
- News
Ask the Expert: Human Intelligence
data mining to coding. Eventually, there will be industries that are fully automated and certain jobs will go away, but new ones will be created in that process. From Baker Library: Not surprisingly, high... View Details
Keywords: April White
- 01 Mar 2017
- News
Swimming with the Stream
longer only the Top 40 artists dominating the live show landscape. All of us can find our tribes and build a successful following,” says Gandhi. “The industry is less of a zero-sum game thanks to streaming.”... View Details
Keywords: Dan Morrell
- 01 Jun 2007
- News
Alumni Books
pioneering inventions — from the first mass-produced economy car to the push-button radio — and breakthroughs in broadcasting and advertising made them wealthy View Details
- 01 Oct 2001
- News
Peter W. Olson: By the Book
the book business fascinated me," says Olson, who joined the German media corporation Bertelsmann in 1988 and worked his way up to chairman of its North American book group. When Bertelsmann acquired Random... View Details
- 01 Dec 2007
- News
Faculty Research Online
negative publicity. What should the country do to polish its image? Visit http://hbswk.hbs.edu/item/5777.html. Building Sandcastles: The Subprime Adventure The early days of the subprime industry seemed to fulfill a market need, View Details
- 30 Jul 2010
- News
Notes from a Hammock
free pass from the media relative to the scrutiny applied to the worlds of politics, law, public policy, and the arts, for example? Would a sharper and stronger View Details
- 17 Dec 2017
- News
How Music Forged a Fighter for Free Expression
recordings over to Congo, and Central African Republic, and South Sudan where we were helping to build radio stations and broadcast them out to... View Details
- 01 Dec 2000
- News
New Economy Theme of HBS African-American Alumni Conference
Basden (MBA 1997). Former Georgia Congressman and Atlanta Mayor Andrew J. Young, Jr., also led a forum on influencing political and economic agendas. Telecommunications View Details
- 01 Dec 2017
- News
A Safer—and Speedier—Way to Name Your Startup
what’s out there to avoid any unpleasant surprises.” Besides similarity of name, search results incorporate information on industry sectors and trademark classes. “What trademark is about is the likelihood... View Details
Keywords: Julia Hanna
- 01 Jun 2011
- News
Alumni Books
Guerrilla marketing involves being resourceful, doing more with less, thinking like an entrepreneur, and developing street smarts. Levinson and Neitlich show how to use these techniques to advance your... View Details
- 20 Jan 2016
- News
Water for the World
Jon Olafsson (OPM 24, 1996), a former music industry executive and media mogul, is chairman and cofounder of Icelandic Glacial, the world’s first... View Details
- 15 Nov 2020
- News
Podcasts Engage New Audiences with HBS
criticism of its early social media marketing campaign targeting teens. Then Toffel, who is the Senator John Heinz Professor of Environmental Management, poses a tough question: “What should JUUL do now, given the pressure that it’s under... View Details
- 01 Feb 2002
- News
Karen Tumulty Reports on America
they don't always translate well into politics, Tumulty believes, "in part because politicians are held to a level of second-guessing and criticism that no corporate executive would tolerate." Since Tumulty's days at the Light, the View Details
- 01 Sep 2016
- News
The Untold Story of the US Auto Bailout
The US automotive industry collapse was one of the most important business stories to come out of the 2008 financial crisis—and like so many events of that time, it was big on headlines but short on nuance. To address that shortfall,... View Details