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- Faculty Publications (143)
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- All HBS Web (665)
- Faculty Publications (143)
- 12 Sep 2023
- Book
Successful, But Still Feel Empty? A Happiness Scholar and Oprah Have Advice for You
Purpose in the Second Half of Life. The media mogul invited him to be on her podcast; that led to an intense weekend brainstorming session at Winfrey’s home where they hashed out the main idea for the new book: To bring Brooks’ MBA class... View Details
Keywords: by Avery Forman
- 02 May 2017
- First Look
First Look at New Research: May 2, 2017
showing a passenger being dragged from a plane. Of all the U.S. air carriers, United should have known the power of social media and public outrage. It had learned years earlier in a prominent case about how fast viral content spreads and... View Details
Keywords: Carmen Nobel
- 20 Aug 2015
- Blog Post
AVICII: REFLECTIONS ON MANAGING THE BRAND OF A GLOBAL SUPERSTAR
goals, and values related to our lives and careers post business school. One of my ten photos was of a young Swedish DJ named Avicii and his manager Ash Pournouri. For me this photo represented my desire to work with global superstar... View Details
Keywords: Entertainment / Media / Sports
- 17 Apr 2007
- First Look
First Look: April 17, 2007
literature. Download the paper: http://www.hbs.edu/research/pdf/07-058.pdf Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout? Authors:Felix Oberholzer-Gee and Joel Waldfogel Abstract Since the dawn of... View Details
Keywords: Martha Lagace
- 28 Jun 2011
- First Look
First Look: June 28
using an instrumental variables and a simultaneous equations approach. Finally, we find that the relation is primarily driven by social and environmental performance, rather than corporate governance. Download the paper:... View Details
Keywords: Sean Silverthorne
- Web
Help - Alumni
For more information, e-mail the Alumni Relations Office at alumni@hbs.edu . Giving to HBS When do I need to fulfill my pledge? Donors to HBS, particularly alumni in reunion classes, can make pledges to be fulfilled at a later date.... View Details
- Web
Podcast - Business & Environment
Rich suggests ways businesses can step up to create meaningful changes and concludes with his advice for those looking to enter the climate space. Joel Makower @ Greenbiz 09 OCT 2024 | Climate Rising This is the fourth episode in our series on business and climate... View Details
- 28 Apr 2009
- First Look
First Look: April 28, 2009
workstations, and related support services. Bradley's PSG had played an important role in HP's financial success over the previous three years. Purchase this case: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=509010 IBM: The... View Details
Keywords: Martha Lagace
- December 2021
- Article
Negativity Spreads More Than Positivity on Twitter after Both Positive and Negative Political Situations
By: Jonas Paul Schöne, Brian Parkinson and Amit Goldenberg
What type of emotional language spreads further in political discourses on social media? Previous research has focused on situations that primarily elicited negative emotions, showing that negative language tended to spread further. The current project extends existing... View Details
Keywords: Negative Emotions; Emotional Influence; Emotional Resonance; Political Discourse; Emotion Contagion; Intergroup; Interactive Communication; Emotions; Government and Politics; Social Media
Schöne, Jonas Paul, Brian Parkinson, and Amit Goldenberg. "Negativity Spreads More Than Positivity on Twitter after Both Positive and Negative Political Situations." Affective Science 2, no. 4 (December 2021): 379–390.
- 13 Jul 2016
- HBS Case
How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers
million. “You have to be more proactive and control the acquisition process, which word-of-mouth does not allow for.” That’s where digital marketing can help, allowing companies to target specific customers through search ads or social View Details
- 11 Dec 2023
- Research & Ideas
Doing Well by Doing Good? One Industry’s Struggle to Balance Values and Profits
Rules about acceptable and unacceptable jobs also developed. Journalists grew to view jobs at newspapers and TV stations and other traditional media as within the field’s core mission, or as “pure” in the academic parlance, while looking... View Details
Keywords: by Scott Van Voorhis
- 17 Feb 2020
- Sharpening Your Skills
How Entrepreneurs Can Find the Right Problem to Solve
discovery to validate a problem but don’t yet have a product, my follow-up question is: “How do you know people or companies will use your product?” Answers are equally discouraging. More often than not, I hear examples of interest tests, such as hits on social View Details
Keywords: by Julia Austin
- 30 Jun 2022
- HBS Case
Peloton Changed the Exercise Game. Can the Company Push Through the Pain?
demand, which led to shipment delays, followed by pricing confusion and a series of public relations bungles—just as the pandemic eased and people began returning to gyms. Peloton scrambled by recalling items and dropping prices, amid an... View Details
- 03 Mar 2011
- Research & Ideas
HBS Faculty on Revolution in the Middle East and North Africa
possible even a few years ago. The most obvious factor, and the one that has given rise to the "2.0" moniker, is that of online social media. Social media and, perhaps even more importantly, mobile phones have played a key role... View Details
- 03 Oct 2023
- Research Event
Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips
dinner. No, no. No, no you have to understand that those feelings that you have, they're related to something tangible that you can understand, that you can actually manage. But you need to, you need to have knowledge about the phenomenon... View Details
Keywords: by HBS Staff
- 2012
- Other Unpublished Work
Strategic responses to collective activism in the U.S. biomass sector
By: Shon R. Hiatt
Almost all companies face constraints and pressure from collective activists. Using tactics such as protests, boycotts, and lobbying, social movement organizations and collective actors can draw significant media attention to issues facing industries and organizations,... View Details
- 04 Nov 2014
- First Look
First Look: November 4
resulted in evaluations strongly related to products' attractiveness or desirability, viewing prices first appeared to promote overall evaluations related to products' monetary worth. Consistent with this... View Details
Keywords: Sean Silverthorne
- 26 Aug 2019
- Research & Ideas
Lipstick Tips: How Influencers Are Making Over Beauty Marketing
typical celebrity cover girl, her social media posts compel thousands of customers to purchase the products she recommends. Alessia Vettese New research shows that “influencers” like Hughes are changing the face of the beauty industry,... View Details
- March 2011 (Revised July 2011)
- Case
Vestas' World of Wind
By: Thomas J. Steenburgh and Elena Corsi
The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with... View Details
Keywords: Customer Focus and Relationships; Marketing Channels; Internet and the Web; Product Launch; Demand and Consumers; Advertising Campaigns; Global Strategy; Customization and Personalization; Business and Stakeholder Relations; Finance; Product Marketing; Technology Adoption; Energy Industry
Steenburgh, Thomas J., and Elena Corsi. "Vestas' World of Wind." Harvard Business School Case 511-121, March 2011. (Revised July 2011.)
- 29 Jul 2019
- Research & Ideas
How Companies Benefit When Employees Work Remotely
experienced examiners before moving away. About the Author Kristen Senz is a writer and social media creator for Harvard Business School Working Knowledge. Ailyn Pestana, junior designer and photo coordinator at Harvard Business School,... View Details
Keywords: by Kristen Senz