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  • All HBS Web  (456)
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    • News  (110)
    • Research  (228)
    • Events  (5)
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  • 18 Nov 2014
  • First Look

First Look: November 18

television advertising influences online shopping. We construct a massive dataset spanning $3.4 billion in spending by 20 brands, including measures of brands' website traffic and transactions as well as ad content measures for 1,224... View Details
Keywords: Sean Silverthorne
  • 07 Mar 2017
  • First Look

First Look at New Research, March 7

“steeped-in-tradition” background that Willis, hired by Wimbledon in 2012 and promoted to Head of Digital and Content in 2015, had to figure out the proper role for digital and social media at Wimbledon. The... View Details
Keywords: Sean Silverthorne
  • 15 Aug 2023
  • HBS Case

(Virtual) Reality Check: How Long Before We Live in the 'Metaverse'?

coordinating all the pieces of the ecosystem,” he says. “It's not just a matter of a headset. You also have to have content like games or simulations or social media interaction platforms. We still haven't... View Details
Keywords: by Jay Fitzgerald; Technology; Computer; Information Technology
  • 03 Oct 2023
  • Research Event

Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips

the class, and turn it in. Why? Because that's the secret. Winfrey: Is to pass it on. Brooks: To pass it on. Winfrey: To pass it on. So, I would answer that question and say, I am filled with contentment because I have all the elements of... View Details
Keywords: by HBS Staff
  • 26 Oct 2022
  • Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

their findings in the newly updated working paper “Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers.” They initiated the study because they were fascinated by the growing overlap between e-commerce and social View Details
Keywords: by Kara Baskin; Media & Broadcasting; Media & Broadcasting
  • 17 Apr 2012
  • First Look

First Look: April 17

positive theory of integrity that has no normative content and argue that there are large gains from putting integrity into finance-into both the theory and practice of finance. We define integrity as being whole and complete and... View Details
Keywords: Carmen Nobel
  • 15 Nov 2022
  • Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

third solution, based not on social media but on entertainment media. Entertainment algorithms loop back and forth from content that’s offered to a response detected until they identify something that... View Details
Keywords: by John Deighton and Leora Kornfeld
  • 17 Oct 2017
  • First Look

First Look at New Research and Ideas, October 17, 2017

impressions they make. In field and online experiments in which participants take, share, and evaluate “selfies” (self-photos), we show that paradoxically, these challenges can be exacerbated by temporary sharing media—technologies that prevent View Details
Keywords: Sean Silverthorne
  • 22 Nov 2011
  • First Look

First Look: November 22

new players, such as Groupon and Shop Socially, the growing power of social media platforms such as Facebook, and the way consumer behavior and user generated content are rapidly evolving in a digital era,... View Details
Keywords: Sean Silverthorne
  • 27 Sep 2011
  • First Look

First Look: September 27

the boundaries of organizations. Though experience and productivity improvement may be seen as key benefits of this trend, little is known about how this shift toward outsourcing influences learning. When producing a unit of output, the View Details
Keywords: Sean Silverthorne
  • 14 Mar 2017
  • First Look

First Look at New Research, March 14

QE announcements in the United States. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52332 March–April 2017 Harvard Business Review What's the Value of a Like? Social Media Endorsements Don't Work the Way You Might... View Details
Keywords: Sean Silverthorne
  • 12 Mar 2006
  • Research & Ideas

New Research Explores Multi-Sided Markets

company that is vertically integrated to some extent into the content that runs on their devices. This can help in their current fight to establish the Blu-ray DVD standard, but has been a significant hindrance, because of internal... View Details
Keywords: by Sean Silverthorne; Technology
  • 25 Mar 2015
  • HBS Case

Tate’s Digital Makeover Transforms the Traditional Museum

Twitter' but when asked why or to what end, often there isn't a lot of strategic thinking behind their decision to be in social media." As apps, blogs, and social media have transformed the Internet in the past decade from the static... View Details
Keywords: by Michael Blanding; Education
  • 01 May 2019
  • What Do You Think?

What Should the Leadership of YouTube Do?

not be any sort of attack on this very fundamental right. On the other hand social media platforms still have an obligation to the public that they serve YouTube needs to redouble its efforts and be totally relentless in its quest to... View Details
Keywords: by James Heskett; Media & Broadcasting; Media & Broadcasting
  • 04 Apr 2011
  • HBS Case

Reinventing the National Geographic Society

case study in 1994 when Fahey was CEO of Time Life, ironically facing many of the same challenges with earlier generations of media and technology. Fifteen years later it was an opportunity to observe an elite general manager at work in a... View Details
Keywords: by Sean Silverthorne; Publishing
  • 02 May 2017
  • First Look

First Look at New Research: May 2, 2017

showing a passenger being dragged from a plane. Of all the U.S. air carriers, United should have known the power of social media and public outrage. It had learned years earlier in a prominent case about how fast viral View Details
Keywords: Carmen Nobel
  • 13 Nov 2019
  • Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

leverage content from customers’ product reviews to identify their future needs. But here the human analysts are key players. They must review the selected content and formulate customer needs, because... View Details
Keywords: by Kristen Senz
  • 16 May 2000
  • Research & Ideas

Getting the Message: How the Internet is Changing Advertising

them come to you," Deighton adds. DoubleClick's area of expertise involves its ability to package media on the Web to meet the goals of marketers and its employment of technology to facilitate using the Web as an advertising vehicle.... View Details
Keywords: by Susan Young
  • 18 Dec 2019
  • Book

6 Skills That Wise Companies Harness for World-Changing Innovation

says. Harnessing 'mother's wisdom' Takeuchi and Nonaka use many other examples to illustrate the application of these practices in The Wise Company. They conclude the book by examining the future of innovation, in light of their View Details
Keywords: by Kristen Senz
  • 19 Sep 2016
  • Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

business practitioners in writing, the best bet may be to write articles for industry trade magazines, mainstream business journals, or op-eds for newspapers, all of which are hurting for good content these days. Researchers who don’t... View Details
Keywords: by Carmen Nobel; Education
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