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  • Program

The Business of Entertainment, Media, and Sports

acquiring and developing creative talent and teams Make optimal business arrangements with talent and talent representatives Respond to advances in digital technology Capitalize on the explosive growth of online distribution channels and... View Details
Keywords: Media & Entertainment; Media & Entertainment
  • 12 Feb 2025
  • Video

Who owns it? The Ownership Project on how property rights shape business

  • Web

Business History - Faculty & Research

; Governance Compliance ; Governance Controls ; Policy ; Political Elections ; Business History ; Information ; Law ; Legal Liability ; Laws and Statutes ; Management ; Marketing ; Advertising ; Media ;... View Details
  • Fast Answer

Scaling Minority Businesses (SMB)

current company, industry and region reports. Includes full-text of Harvard Business Review. Factiva - For information on competitors and their products, search this database of business and news... View Details
  • October 2013
  • Article

Ad Revenue and Content Commercialization: Evidence from Blogs

By: Monic Sun and Feng Zhu
Many scholars argue that when incentivized by ad revenue, content providers are more likely to tailor their content to attract "eyeballs," and as a result, popular content may be excessively supplied. We empirically test this prediction by taking advantage of the... View Details
Keywords: Ad-sponsored Business Models; Media Content; Blog; Revenue Sharing; User-generated Content; Platform-based Markets; Blogs; Business Model; Digital Platforms; Commercialization; Digital Marketing
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  • 04 May 2020
  • Research & Ideas

Predictions, Prophets, and Restarting Your Business

“Predictions are risky, especially about the future,” according to a popular expression. Still, business is inescapably about the future—that’s what managers’ decisions are about. In the current crisis, we have daily grand predictions... View Details
Keywords: by Frank V. Cespedes
  • 10 Dec 2014
  • News

Front-Row Seat

keep that history, and that original mission, in focus. “David recognized early on that the web was absolutely transforming the way the media business in general functioned,” says James Bennet, the... View Details
Keywords: Julia Hanna; digital media; Corporate, Subsidiary, and Regional Managing Offices; Management
  • 18 Nov 2013
  • News

Poets & Quants' Top-Ranked Startup: Wildfire

Keywords: Google; social media; Wildfire; News, Library, Internet, and Other Services; Information
  • 01 Dec 2011
  • News

Uncle Sam’s Business Man

Barry Johnson (MBA ’89) has over 20 years of business experience as an entrepreneur and corporate executive with media giants such as the Walt Disney Company, Bertelsmann, and Sony Music Corporation. With... View Details
  • November 2012
  • Teaching Note

Groupon (TN)

By: Sunil Gupta, Ray Weaver and Yien Hao Lock
On November 4, 2011, Groupon, a marketing services company that promoted local businesses by selling deeply discounted vouchers for their products and services, completed its initial public offering that valued the company at $17 billion. Within a year Groupon's share... View Details
Keywords: Social Networking; Media; Technology; Strategy; Business Growth and Maturation; Marketing Strategy; Marketing; Internet and the Web; Social Media; Retail Industry; Service Industry; Technology Industry; North America; United States
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  • TeachingInterests

The Business of Entertainment, Media, and Sports (MBA)

By: Anita Elberse
This second-year MBA course is primarily designed for students pursuing a career in the entertainment, media and sports sectors -- including film, television, music, publishing, video games, the performing arts, sports, fashion, and advertising -- or who plan to work... View Details

    Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment

    What’s behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge... View Details
    • 24 Jun 2015
    • News

    What Happened When Linkin Park Asked Harvard for Help with Its Business Model

    • 13 Mar 2005
    • Research & Ideas

    The Tricky Business of Nonprofit Brands

    Harvard Business School; Laidler-Kylander (HBS MBA '92) is a PhD candidate at the Fletcher School of Law and Diplomacy at Tufts University. Manda Salls: Any organization—profit or nonprofit— faces challenges when it goes global. What are... View Details
    Keywords: by Manda Salls
    • May 2012 (Revised November 2015)
    • Case

    The National Geographic Society (A) (Abridged)

    By: David A. Garvin and Annelena Lobb
    In January 2010, John Fahey, president, CEO, and chairman of the board of trustees' executive committee of the Washington, D.C.–based National Geographic Society (NGS), must decide how best to organize the 121-year old mission-driven organization for a world of... View Details
    Keywords: General Management; Change Management; Media And Publishing; Digital Convergence; Strategy Development; Business Models; Information Publishing; Online Technology; Business Model; Organizational Structure; Business Strategy; Publishing Industry
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    • Web

    US Business Immigration Overview - Alumni

    Careers US Business Immigration Overview Careers US Business Immigration Overview Looking to work in the United States? We know that it can often be tricky to figure out the requirements needed to secure... View Details
    • 01 Jun 2005
    • News

    Christensen Center: Open for Business

    evolution of teaching styles over time, and the role of gender and ethnicity in the classroom. Research findings will be used in interactive media materials developed and distributed by HBS Publishing. A natural teacher himself, Emmons’s... View Details
    Keywords: Chris Christensen; Christensen Center; case teaching; Colleges, Universities, and Professional Schools; Educational Services
    • 11 Oct 2013
    • News

    Book Excerpt: Harvard Business School Professor Reveals the Hidden Truth About Hits

    • Web

    Business & Environment - Faculty & Research

    business leaders at companies of all sizes grappling with difficult decisions about the role of corporations in society. This note includes five selected examples, including Tractor Supply addressing DEI programs and climate targets after... View Details
    • Web

    Career Support - Business & Environment

    careers with nonprofits focused on corporate engagement, or in the public sector. HBS MBAs have many options for making a difference at the critical intersection of environmental and business issues. BEI actively assists students in... View Details