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Show Results For
- All HBS Web
(2,000)
- People (1)
- News (387)
- Research (997)
- Events (5)
- Multimedia (9)
- Faculty Publications (566)
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- Teaching Interest
Overview
By: Robert J. Dolan
Professor Dolan's main teaching interest is marketing management. Recent materials developed include notes on marketing research, product policy, and marketing strategy and cases on leading companies such as Catalina Marketing, Kiehl's, Planters Nut and Cox Media's... View Details
- November 1983 (Revised June 1985)
- Case
Pepsi-Cola United Kingdom (A)
By: Benson P. Shapiro and Edward J. Hoff
On January 2, 1983 Pepsi-Cola United Kingdom had to develop a plan to defend its successful Diet Pepsi brand against the about to be introduced diet Coke. Contains useful material on competitive behavior and on U.S. versus U.K. consumer behavior. View Details
Keywords: Product Launch; Consumer Behavior; Planning; Competition; Food and Beverage Industry; United Kingdom; United States
Shapiro, Benson P., and Edward J. Hoff. "Pepsi-Cola United Kingdom (A)." Harvard Business School Case 584-052, November 1983. (Revised June 1985.)
- June 2012 (Revised June 2012)
- Case
PunchTab, Inc. Investor Presentation Deck
By: William R. Kerr and Ramana Nanda
This case examines the PowerPoint presentation that Ranjith Kumaran, founder of the start-up PunchTab, Inc., is using for his investment pitches to venture capital firms. Students can discuss the materials that Kumaran has included, his presentation style, and what... View Details
Kerr, William R., and Ramana Nanda. "PunchTab, Inc. Investor Presentation Deck." Harvard Business School Case 812-172, June 2012. (Revised June 2012.)
- 2021
- Article
Masked and Distanced: A Qualitative Study of How Personal Protective Equipment and Distancing Affect Teamwork in Emergency Care
By: Tuna Cem Hayirli, Nicholas Stark, Aditi Bhanja, James Hardy, Christopher Peabody and Michaela J. Kerrissey
Background: Newly intensified use of personal protective equipment (PPE) in emergency departments presents teamwork challenges affecting the quality and safety of care at the frontlines.
Objective: We conducted a qualitative study to categorize and... View Details
Objective: We conducted a qualitative study to categorize and... View Details
Keywords: COVID-19; Teamwork; Emergency Service; Hospital; Quality Of Health Care; Health Pandemics; Health Care and Treatment; Quality; Groups and Teams; Communication
Hayirli, Tuna Cem, Nicholas Stark, Aditi Bhanja, James Hardy, Christopher Peabody, and Michaela J. Kerrissey. "Masked and Distanced: A Qualitative Study of How Personal Protective Equipment and Distancing Affect Teamwork in Emergency Care." International Journal for Quality in Health Care 33, no. 2 (2021): mzab069.
- Research Summary
Social media and user-generated content
In this project, Professor Piskorski, jointly with Andreea Gorbatai, examines inherent trade-offs in provision of user-generated content, using Wikipedia as a research setting. In Wikipedia, every user has the right to add material to an article, but with no... View Details
- October 2023 (Revised November 2023)
- Case
Rheaply: Circularity For Every Business
By: Rembrand Koning and Alicia Dadlani
In March 2023, Garry Cooper, cofounder and CEO of Chicago-based Rheaply, needed to demonstrate that Rheaply’s expanded vision could translate into building cash flows and metrics needed to raise a Series B and turn the business into a model for financial and... View Details
Keywords: Business Startups; Social Entrepreneurship; Technological Innovation; Environmental Sustainability; Entrepreneurial Finance; Technology Industry; Green Technology Industry; United States; Illinois; Chicago
Koning, Rembrand, and Alicia Dadlani. "Rheaply: Circularity For Every Business." Harvard Business School Case 724-351, October 2023. (Revised November 2023.)
- 2010
- Simulation
Change Management Simulation: Power and Influence
By: Linda A. Hill and William Q. Judge
In this single-player simulation, students play one of two roles at a sunglass manufacturing firm and face the challenges associated with implementing an organization-wide environmental sustainability initiative. The initiative seeks to change raw material inputs in... View Details
- May 2006
- Case
A123Systems
By: H. Kent Bowen, Kenneth P Morse and Douglass Cannon
A 123Systems was a young company that was founded on basic materials science research at the Massachusetts Institute of Technology. A co-founder of the company, Yet-Ming Chiang, was a full professor at MIT and served as scientific adviser. Intellectual property based... View Details
Keywords: Intellectual Property; Business Startups; Research and Development; Commercialization; Technological Innovation; Science-Based Business; Product Development; Battery Industry; Electronics Industry; Massachusetts
Bowen, H. Kent, Kenneth P Morse, and Douglass Cannon. "A123Systems." Harvard Business School Case 606-114, May 2006.
- Research Summary
Globalization of Wind Power
Professor Vietor has been working to develop teaching materials on energy - especially renewable energy. Towards this end, he has written cases on Cape Wind, Suzlon, Airtricity's Supergrid, and Sun Tech. He is currently expanding this research into... View Details
- 2014
- Other Teaching and Training Material
Marketing Reading: Sales Force Design and Management
By: Doug J. Chung and Das Narayandas
This Core Curriculum Reading introduces students to (1) the importance of sales force design in implementing organizational strategy, and (2) the role of sales force management in linking structures and processes to behaviors. The material combines theoretical... View Details
Keywords: Sales Budget; Sales Compensation; Sales Cycle; Sales Force Management; Sales Forces; Sales Management; Sales Operations; Sales Organization; Sales Planning; Sales Strategy
Chung, Doug J., and Das Narayandas. "Marketing Reading: Sales Force Design and Management." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8213, 2014.
- March 2020
- Case
ZEISS Group: Organize by Customer Culture?
By: Willy C. Shih
How should ZEISS, the German manufacturer of precision optical and optoelectronic systems manage two historic businesses that operated fairly autonomously? The Industrial Quality Solutions (IQS) business sold measurement equipment to manufacturing companies in sectors... View Details
Shih, Willy C. "ZEISS Group: Organize by Customer Culture?" Harvard Business School Case 620-103, March 2020.
- March 2015 (Revised September 2016)
- Case
Terrapin Laboratory
By: Richard G. Hamermesh and Joseph B. Fuller
Describes the formation and rapid growth of a drug testing company. The company needs to decide whether to enter the painkiller testing market, in addition to growing its drug treatment center business. The associated teaching materials provide students the opportunity... View Details
Keywords: Business Growth; Entrepreneurial Management; Entrepreneurship; Growth Strategy; Market Entry; Venture Capital; Growth Management; Expansion; Financing and Loans; Health Care and Treatment; Health Testing and Trials; Business Startups; Pharmaceutical Industry; Health Industry
Hamermesh, Richard G., and Joseph B. Fuller. "Terrapin Laboratory." Harvard Business School Case 315-098, March 2015. (Revised September 2016.)
- March 1982 (Revised April 1989)
- Background Note
Industrial Buyer Behavior
May be used as background material for courses in industrial marketing and industrial procurement. Surveys the economic, behavioral, and organizational influences that shape buying decision-making in corporations and other institutions. Also describes the kinds of... View Details
Corey, E. Raymond. "Industrial Buyer Behavior." Harvard Business School Background Note 582-117, March 1982. (Revised April 1989.)
- February 2020 (Revised February 2022)
- Case
Sustainable Product Management at Solvay
By: George Serafeim, Vincent Dessain and Mette Fuglsang Hjortshoej
In November 2019, Ilham Kadri, CEO of Solvay, a Belgian specialty chemicals and advanced materials group, with annual revenues of more than €10 billion in 2018, announced the group’s mid-term strategy, eight months after she took the helm as Solvay’s 11th CEO. The case... View Details
Keywords: Sustainability; Sustainable Business And Innovation; Sustainability Management; Sustainable Development; Management Accounting; Innovation; Carbon Emissions; Sustainability Reporting; Sustainability Targets; Target-setting; Product; Management; Transformation; Growth and Development Strategy; Climate Change; Environmental Sustainability; Chemical Industry; Europe; Belgium
Serafeim, George, Vincent Dessain, and Mette Fuglsang Hjortshoej. "Sustainable Product Management at Solvay." Harvard Business School Case 120-081, February 2020. (Revised February 2022.)
- March 1990 (Revised September 1993)
- Case
People Express Airlines: Rise and Decline
By: Michael Beer
Describes the innovative approach to organizing and managing employees by People Express and describes the company's eventual demise. This material can be used to inform about leading edge human resource management practices and to raise questions about what went... View Details
Beer, Michael. "People Express Airlines: Rise and Decline." Harvard Business School Case 490-012, March 1990. (Revised September 1993.)
- September 1985 (Revised May 2007)
- Case
Nixon's New Economic Policy: 1971
Contains brief introductory material for the body of the case, which is Nixon's August 15, 1971, speech announcing the suspension of the convertibility of gold and wage-price controls. The case will allow discussion of the problems of the Bretton Woods system, the... View Details
Rukstad, Michael G. "Nixon's New Economic Policy: 1971." Harvard Business School Case 386-063, September 1985. (Revised May 2007.)
- April 2021 (Revised August 2024)
- Case
The Turnaround at Ford Motor Company
By: Amy C. Edmondson and Olivia Jung
This case describes the corporate turnaround of the Ford Motor Company under the charismatic leadership of Alan Mulally. Ford was in deep trouble in the early 2000s as its prices and debt ratings plummeted and employee morale suffered. In 2006, the company anticipated... View Details
Keywords: Turnaround; Transformation; Restructuring; Organizational Culture; Leading Change; Performance Improvement; Auto Industry; North America
Edmondson, Amy C., and Olivia Jung. "The Turnaround at Ford Motor Company." Harvard Business School Case 621-101, April 2021. (Revised August 2024.)
- October 2006 (Revised November 2006)
- Course Overview Note
Instructor's Guide to Leadership and Corporate Accountability (LCA)
By: Lynn S. Paine
To provide instructors with a roadmap to the Harvard Business School's required first-year MBA Course Leadership and Corporate Accountability. Describes the objectives of the course, as well as its structure, content, and guiding framework. A day-by-day synopsis,... View Details
- March 2000
- Case
Merloni Elettrodomestici spa: Building for Profit
By: Joseph L. Bower, Bruce McKern and John L. Naman
In 1995, the Merloni management is faced with profitless prosperity. A rise in raw material prices in the face of ferocious competition in their markets hurts margins. At the same time, the company is trying to expand geographically in order to become Pan-European and... View Details
Keywords: Business or Company Management; Profit; Management; Problems and Challenges; Markets; Europe
Bower, Joseph L., Bruce McKern, and John L. Naman. "Merloni Elettrodomestici spa: Building for Profit." Harvard Business School Case 300-118, March 2000.
- November 2007 (Revised May 2008)
- Case
Creativity under the Gun at Litmus Corporation
By: Teresa M. Amabile and Yana Litovsky
Teaches students to diagnose the circumstances under which time pressure can facilitate or hinder creativity. A team's creative "genius", Miles Grady, who previously conceptualized a revolutionary material for an important new product, must now significantly change... View Details
Amabile, Teresa M., and Yana Litovsky. "Creativity under the Gun at Litmus Corporation." Harvard Business School Case 808-075, November 2007. (Revised May 2008.)