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Publications

Publications

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  • All HBS Web  (4,517)
    • People  (5)
    • News  (891)
    • Research  (2,755)
    • Events  (26)
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Show Results For

  • All HBS Web  (4,517)
    • People  (5)
    • News  (891)
    • Research  (2,755)
    • Events  (26)
    • Multimedia  (24)
  • Faculty Publications  (1,320)
← Page 8 of 4,517 Results →
  • Research Summary

Effective Capital Market Communications

Hutton's most recent research and cases examine how managers enhance the credibility and effectiveness of their financial reports and voluntary disclosures. Her most recent working paper, "Effective Voluntary Disclosure" (co-authored with Greg Miller, HBS, and Douglas... View Details
  • Research Summary

Structure of Fixed Income Markets

Professor Chacko's research has focused primarily on the structure of various fixed income markets, such as the markets for corporate bonds, sovereign bonds, asset-backed securities, etc. His current research looks at the importance of liquidity (or lack thereof) in... View Details
  • Fast Answer

Bloomberg Research Portal

What information is available from the Bloomberg Research Portal? The Bloomberg Research Portal (BRC) is a gateway for accessing aggregated research from over 1,500... View Details
  • 09 Feb 2012
  • Sharpening Your Skills

Sharpening Your Skills: Online Marketing

viewer. New experimental research by Thales S. Teixeira looks at how advertisers can effectively capture and keep viewers' attention by evoking certain emotional responses.Key concepts include: In a recent experiment, participants watched... View Details
Keywords: Re: Multiple Faculty; Technology
  • September 1997 (Revised October 2001)
  • Case

efficient market services: August 1993 (A)

By: Paul A. Gompers and Jeffrey A. Farrell
Penny Baron, vice president of efficient market services, must decide how to finance rapid expansion for a young market research company. Venture leasing is a possibility and terms are explored. View Details
Keywords: Venture Capital; Growth Management; Research; Marketing; Financing and Loans; Business Startups; Management Teams; Leasing; Service Industry; United States
Citation
Find at Harvard
Related
Gompers, Paul A., and Jeffrey A. Farrell. "efficient market services: August 1993 (A)." Harvard Business School Case 298-009, September 1997. (Revised October 2001.)
  • Web

Creating Emerging Markets

Thriving in Growth & Turbulence The Creating Emerging Markets project provides a unique research and teaching resource on business leadership in Africa, Asia, Latin America and the Middle East over recent... View Details
  • March 2008
  • Background Note

Marketing Input and Innovation Strategy

By: Elie Ofek
This note develops a framework for considering the challenges of incorporating marketing input when setting innovation strategy. The framework lays out the possible innovation opportunities a firm can entertain and describes how the customer knowledge gained from... View Details
Keywords: Customer Focus and Relationships; Innovation Strategy; Knowledge Use and Leverage; Marketing; Research; Competition
Citation
Educators
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Related
Ofek, Elie. "Marketing Input and Innovation Strategy." Harvard Business School Background Note 508-090, March 2008.
  • Web

Publications - Faculty & Research

Consumption of Small Business Owners in the COVID-19 Pandemic." Art. 104079. Journal of Financial Economics 170 (August 2025). July–August 2025 Article Don’t Let an AI Failure Harm Your Brand By: Julian De Freitas How companies market... View Details
  • September 2015
  • Technical Note

FIELD 2: Situation Analysis

By: Jill Avery
In this note, we present a method, the 5 C's Analysis, for collecting and analyzing information about the internal and external environments that firms face. This analysis will enable you to develop design ideas for a new product or service for your Global Partner that... View Details
Keywords: Design Thinking; Innovation; Market Research; Marketing; Customers
Citation
Educators
Related
Avery, Jill. "FIELD 2: Situation Analysis." Harvard Business School Technical Note 316-081, September 2015.
  • 2008
  • Chapter

Matching and Market Design

By: Muriel Niederle, Alvin E. Roth and Tayfun Sonmez
Matching is the part of economics concerned with who transacts with whom and how. Models of matching, starting with the Gale-Shapley deferred acceptance algorithm, have been particularly useful in studying labour markets and in helping design clearinghouses to fix... View Details
Keywords: Market Design; Marketplace Matching; Outcome or Result; Mathematical Methods
Citation
Related
Niederle, Muriel, Alvin E. Roth, and Tayfun Sonmez. "Matching and Market Design." In The New Palgrave Dictionary of Economics. 2nd ed. Edited by Steven Derlauf and Larry Blume. Hampshire, U.K.: Palgrave Macmillan, 2008.
  • 29 Oct 2007
  • HBS Case

Marketing Maria: Managing the Athlete Endorsement

interesting ideas about what constitutes the best marketing strategy for a star athlete. Q: Was there anything in your research that surprised you? A: I am not sure surprised is the right word, but I was... View Details
Keywords: by Sarah Jane Gilbert; Sports
  • Fast Answer

HBS Alumni Research Tips: Finding Company News & Industry Research

needed. Industry Reports: ABI provides in depth research reports from BMI Research, First Research, The Economist Intelligence Unit, and others covering hundreds of markets and countries. 1. Click... View Details
  • 09 May 2017
  • First Look

New Research and Ideas, May 9

to dealers with whom they have the strongest ties, and more so during periods of market turmoil. Systemically important dealers exploit their connections at the expense of peripheral dealers as well as clients, charging higher markups... View Details
Keywords: Sean Silverthorne
  • 20 Oct 2011
  • Research & Ideas

Getting the Marketing Mix Right

models—logit, nested logit, and probit, for example—are flawed because they make it appear as if all marketing activities produce the same results, the researchers contend. In reality, differences between... View Details
Keywords: by Dina Gerdeman
  • Web

Leadership - Faculty & Research

can spark, organize, and/or guide action to bring about change at the societal level. Leadership Initiative The Leadership Initiative undertakes cutting-edge research and course development projects about leadership and leadership... View Details
  • Fast Answer

Entrepreneurial Marketing

research databases: understand industries, competitive landscape, consumers.   eMarketer: marketing reports and infographics for both B2B and B2C. Also useful for understanding how users are... View Details
  • Fast Answer

Market Perspectives

economic literature. Select the "Find It @ Harvard" link to access the full-text article. JSTOR - Full-text access to business/economics/finance journals, some dating back to late 1800's. National Bureau of Economic Research... View Details
  • 05 Jul 2006
  • Working Paper Summaries

The Motion Picture Industry: Critical Issues in Practice, Current Research & New Research Directions

Keywords: by Jehoshua Eliashberg, Anita Elberse & Mark A. A. M. Leenders; Entertainment & Recreation; Motion Pictures & Video; Advertising
  • 01 Jun 1996
  • News

Reinventing Marketing

The following article is the fifth in a series on the activities and research taking place in each academic unit at HBS. "With the time-honored marketing maxim "the customer is king" now reverberating... View Details
Keywords: Mary Jane Higgins; Illustration by Peter Hoey
  • 01 Sep 2005
  • News

Faculty Research Online

You Outsource Your Marketing? Few companies own all the marketing expertise they need, especially of the left-brain, analytic variety. Professor of Management Practice Gail McGovern outlines the pros and cons of turning over your View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
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