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Publications

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  • All HBS Web  (4,517)
    • People  (5)
    • News  (891)
    • Research  (2,755)
    • Events  (26)
    • Multimedia  (24)
  • Faculty Publications  (1,320)

Show Results For

  • All HBS Web  (4,517)
    • People  (5)
    • News  (891)
    • Research  (2,755)
    • Events  (26)
    • Multimedia  (24)
  • Faculty Publications  (1,320)
← Page 8 of 4,517 Results →
  • 02 Jun 2010
  • News

25 Year Consortium Fellow Research Excellence Award

  • 09 Feb 2012
  • Sharpening Your Skills

Sharpening Your Skills: Online Marketing

viewer. New experimental research by Thales S. Teixeira looks at how advertisers can effectively capture and keep viewers' attention by evoking certain emotional responses.Key concepts include: In a recent experiment, participants watched... View Details
Keywords: Re: Multiple Faculty; Technology
  • Web

Research - Health Care

Faculty & Research Research November 2024 Teaching Material Martine Rothblatt and United Therapeutics: A Series of Implausible Dreams By: Debora L. Spar and Julia M. Comeau Teaching Note for HBS Case No.... View Details
  • Web

Research Community - Doctoral

Research Community Innovative Research, Lasting Relationships Harvard Business School invests more than $140 million in research annually—more than any other school. These funds give View Details
  • 30 May 2007
  • Research & Ideas

Health Care Under a Research Microscope

says, "will kill us financially and medically it will ruin our economy, deny us the health care services we need, and undermine the important genomic research that can fundamentally improve the practice of medicine and control its... View Details
Keywords: by Sean Silverthorne; Health; Biotechnology
  • 2022
  • Working Paper

Category Kings or Commoners? Marketing Shaping and Its Consequences in Nascent Categories

By: Rory McDonald
For a new market category to materialize, someone must actively bring it into existence. Yet it remains a mystery how entrepreneurs, whose resources are stretched thin, can accomplish this task. Prior research emphasizes the importance of market-shaping... View Details
Keywords: Nascent Markets; New Categories; Innovation; Qualitative Methods; Emerging Markets; Strategy; Cultural Entrepreneurship; Innovation and Invention
Citation
Related
McDonald, Rory. "Category Kings or Commoners? Marketing Shaping and Its Consequences in Nascent Categories." Harvard Business School Working Paper, No. 16-095, February 2016. (Revised January 2022.)
  • Web

Creating Emerging Markets

Thriving in Growth & Turbulence The Creating Emerging Markets project provides a unique research and teaching resource on business leadership in Africa, Asia, Latin America and the Middle East over recent... View Details
  • 07 Jan 2002
  • Research & Ideas

How Marketing Can Reduce Worldwide Poverty

spur agriculture. Or the supermarket going up in the inner city. What can a marketing background say to you when your goal is not to sell Coca-Cola, but to offer a better existence to people on the edge? That's the puzzle facing HBS... View Details
Keywords: by Martha Lagace
  • Research Summary

Structure of Fixed Income Markets

Professor Chacko's research has focused primarily on the structure of various fixed income markets, such as the markets for corporate bonds, sovereign bonds, asset-backed securities, etc. His current research looks at the importance of liquidity (or lack thereof) in... View Details
  • Research Summary

Effective Capital Market Communications

Hutton's most recent research and cases examine how managers enhance the credibility and effectiveness of their financial reports and voluntary disclosures. Her most recent working paper, "Effective Voluntary Disclosure" (co-authored with Greg Miller, HBS, and Douglas... View Details
  • Web

Finance - Faculty & Research

2025. TfL Pension Fund and the 2022 Gilt Market Crisis By: Emil N. Siriwardane , Vincent Dessain, Emer Moloney and Carlota Moniz June 2025 | Case | Faculty Research On September 27, 2022, Padmesh Shukla, CIO... View Details
  • 09 Apr 2019
  • First Look

New Research and Ideas, April 9, 2019

Business School Case 519-010 DayTwo: Going to Market with Gut Microbiome DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized... View Details
Keywords: Dina Gerdeman
  • Fast Answer

Bloomberg Research Portal

What information is available from the Bloomberg Research Portal? The Bloomberg Research Portal (BRC) is a gateway for accessing aggregated research from over 1,500... View Details
  • September 1997 (Revised October 2001)
  • Case

efficient market services: August 1993 (A)

By: Paul A. Gompers and Jeffrey A. Farrell
Penny Baron, vice president of efficient market services, must decide how to finance rapid expansion for a young market research company. Venture leasing is a possibility and terms are explored. View Details
Keywords: Venture Capital; Growth Management; Research; Marketing; Financing and Loans; Business Startups; Management Teams; Leasing; Service Industry; United States
Citation
Find at Harvard
Related
Gompers, Paul A., and Jeffrey A. Farrell. "efficient market services: August 1993 (A)." Harvard Business School Case 298-009, September 1997. (Revised October 2001.)
  • March 2008
  • Background Note

Marketing Input and Innovation Strategy

By: Elie Ofek
This note develops a framework for considering the challenges of incorporating marketing input when setting innovation strategy. The framework lays out the possible innovation opportunities a firm can entertain and describes how the customer knowledge gained from... View Details
Keywords: Customer Focus and Relationships; Innovation Strategy; Knowledge Use and Leverage; Marketing; Research; Competition
Citation
Educators
Purchase
Related
Ofek, Elie. "Marketing Input and Innovation Strategy." Harvard Business School Background Note 508-090, March 2008.
  • 29 Oct 2007
  • HBS Case

Marketing Maria: Managing the Athlete Endorsement

interesting ideas about what constitutes the best marketing strategy for a star athlete. Q: Was there anything in your research that surprised you? A: I am not sure surprised is the right word, but I was... View Details
Keywords: by Sarah Jane Gilbert; Sports
  • Fast Answer

Defense Industry Research

Where would I find research reports on the defense industry? Frost & Sullivan 
Reports covering technology and market trends in various technology, energy and manufacturing related fields. BCC... View Details
  • 2021
  • Working Paper

Hunting for Talent: Firm-Driven Labor Market Search in the United States

By: Ines Black, Sharique Hasan and Rembrand Koning
This article analyzes the phenomenon of firm-driven labor market search—or outbound recruiting—where recruiters are increasingly “hunting for talent” rather than passively relying on workers to search for and apply to job vacancies. Our research methodology leverages... View Details
Keywords: Hiring; Referrals; Outbound Recruiting; Labor Markets; Selection and Staffing; Networks; Recruitment; Strategy; United States
Citation
SSRN
Read Now
Related
Black, Ines, Sharique Hasan, and Rembrand Koning. "Hunting for Talent: Firm-Driven Labor Market Search in the United States." SSRN Working Paper Series, No. 3576498, September 2021.
  • Fast Answer

HBS Alumni Research Tips: Finding Company News & Industry Research

needed. Industry Reports: ABI provides in depth research reports from BMI Research, First Research, The Economist Intelligence Unit, and others covering hundreds of markets and countries. 1. Click... View Details
  • 20 Oct 2011
  • Research & Ideas

Getting the Marketing Mix Right

models—logit, nested logit, and probit, for example—are flawed because they make it appear as if all marketing activities produce the same results, the researchers contend. In reality, differences between... View Details
Keywords: by Dina Gerdeman
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