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  • Research Summary

Overview

By: Jill J. Avery
I love brands and have been managing them and studying them for 25 years, as a brand manager and as an academic researcher and teacher. My research program focuses on brand management and customer relationship management and centers on themes relating to the meaning of... View Details
  • September 2019 (Revised January 2021)
  • Case

Vispera: Visual Intelligence for Retail

By: Yael Grushka-Cockayne and Gamze Yucaoglu
The case opens in 2019 as Aytul Ercil, co-founder and CEO of Vispera, computer vision technology provider for retail, is contemplating the company’s agenda trying to decide how to prioritize the impeding options. The case chronicles the founding of Vispera, the... View Details
Keywords: Computer Vision Technology; Visual Analysis; Retail; Information Technology; Business Model; Operations; Performance Efficiency; Competitive Strategy; Decision Choices and Conditions; Global Strategy; Technology Industry; Retail Industry; Turkey
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    Alison Wood Brooks

    Alison Wood Brooks is the O'Brien Associate Professor of Business Administration and Hellman Faculty Fellow in the Negotiation, Organizations & Markets Unit at Harvard Business School. She teaches a cutting-edge course in the MBA elective curriculum called "How... View Details

    • 29 Aug 2016
    • Working Paper Summaries

    Location Fundamentals, Agglomeration Economies, and the Geography of Multinational Firms

    Keywords: by Laura Alfaro and Maggie Xiaoyang Chen
    • 09 Jun 2015
    • Sharpening Your Skills

    Sharpening Your Skills: Social Media

    different insights into developing and executing a successful social media strategy. Brand Manager's Guide to Losing Control Social media platforms have taken some of the marketing power away from companies... View Details
    Keywords: Re: Multiple Faculty; Advertising
    • Mar 04 2016
    • Testimonial

    Finding a New Approach to Success

    • 01 Feb 2010
    • Research & Ideas

    The ‘Luxury Prime’: How Luxury Changes People

    Toward this end, Xi Zou and I have recently completed a new study in which participants tested perfumes as part of an ostensible marketing research project. Participants were divided into two groups: In the first group, participants read... View Details
    Keywords: by Sarah Jane Gilbert
    • October 2023 (Revised February 2024)
    • Case

    Loris

    By: Shunyuan Zhang, Das Narayandas, Stacy Straaberg and David Lane
    In December 2022, Loris’s executive team considered their go-to-market strategy. Loris was an artificial intelligence (AI) software startup for the customer service industry with two products on the market: 1) Agent Assist which provided customer service agents (CSAs)... View Details
    Keywords: Decisions; Growth and Development Strategy; Product Launch; Product Positioning; Business Strategy; Competitive Strategy; Business Startups; AI and Machine Learning; Applications and Software; Marketing Strategy; Sales; Technology Industry; United States
    Related
    • 2018
    • Book

    A Crisis of Beliefs: Investor Psychology and Financial Fragility

    By: Nicola Gennaioli and Andrei Shleifer
    The collapse of Lehman Brothers in September 2008 caught markets and regulators by surprise. Although the government rushed to rescue other financial institutions from a similar fate after Lehman, it could not prevent the deepest recession in postwar history. A... View Details
    Keywords: Financial Fragility; Economic Risk; Investor Behavior; Behavioral Economics; Financial Crisis; Risk and Uncertainty; Financial Markets; Investment; Values and Beliefs; United States
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    • 2015
    • Other Teaching and Training Material

    Entrepreneurship Reading: Launching Global Ventures

    By: William R. Kerr
    Core Curriculum in Entrepreneurship is a series of Readings that cover fundamental course material in Entrepreneurship. Readings include Interactive Illustrations which help students master complex concepts quickly.
    Global ventures are those that weave... View Details
    Related
    • 22 Jan 2016
    • Blog Post

    Case Protagonists at HBS

    The case method is a cornerstone of the HBS pedagogical method. During their time at HBS, students will step into the shoes of 500 different case protagonists – and learn how to make difficult, critical decisions with limited information. Case protagonists visiting... View Details
    • June 2020
    • Case

    Agile Consumer Product Innovation with Alibaba's Tmall Innovation Center

    By: William R. Kerr, Daniel O'Connor and James Palano
    Consumer products companies were beset by changes on all sides during the 2010s. Customers were increasingly turning to ecommerce platforms rather than shopping in-store. Meanwhile, nimble, digitally-savvy competitors were gaining market share by capitalizing on the... View Details
    Keywords: Future Of Work; Retail; Ecommerce; Alibaba; Consumer Products; Innovation; Innovation and Invention; Product Development; Consumer Behavior; E-commerce; Consumer Products Industry; Retail Industry; China
    Related
    • 15 Jan 2025
    • Blog Post

    Building Bridges to Sustainable Infrastructure with Allied Climate Partners

    The summer between my first year and second year at HBS, I joined Allied Climate Partners (ACP) as a Summer Associate in New York. ACP, a philanthropy-backed investment firm, dedicates itself to catalyzing climate-related infrastructure projects in emerging View Details
    Keywords: All Industries
    • 2020
    • Working Paper

    A Preliminary Framework for Product Impact-Weighted Accounts

    By: George Serafeim and Katie Trinh
    While there has been significant progress in the measurement of an organization’s environmental and social impacts from its operations, metrics to evaluate the impact of products once they come to market lag far behind. In this paper, we provide a framework for... View Details
    Keywords: Social Impact; Product Life Cycle; Environment; Sustainability; Measurement; Metrics; Impact Investing; ESG; ESG (Environmental, Social, Governance) Performance; ESG Reporting; Product; Environmental Sustainability; Measurement and Metrics; Framework; Financial Statements
    Related
    • October 2020 (Revised December 2020)
    • Case

    AfricInvest: A Pan-African Investment Platform

    By: Victoria Ivashina and Youssef Abdel Aal
    The case is set in December 2018, when Ziad Oueslati, co-managing director and co-founder of AfricInvest, a leading pan-African private equity firm headquartered in Tunisia, was reflecting on the future direction of his firm. AfricInvest started as a traditional small... View Details
    Keywords: Finance; Private Equity; Venture Capital; Strategy; Governance; Financial Services Industry; Tunisia; Africa; Middle East
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    • 2020
    • Working Paper

    Aggregate and Firm-Level Stock Returns During Pandemics, in Real Time

    By: Laura Alfaro, Anusha Chari, Andrew Greenland and Peter K. Schott
    We show that unexpected changes in the trajectory of COVID-19 infections predict U.S. stock returns, in real time. Parameter estimates indicate that an unanticipated doubling (halving) of projected infections forecasts next-day decreases (increases) in aggregate U.S.... View Details
    Keywords: COVID-19; Stock Returns; Health Pandemics; Stocks; Investment Return; Forecasting and Prediction
    Related
    • August 2019 (Revised April 2020)
    • Case

    BlueVine Capital: Growth Factors

    By: Marco Di Maggio and Nathaniel Schwalb
    The start-up, BlueVine Capital Inc. (BlueVine), used data and technology to help finance small businesses via factoring and lines of credit. The case explains the small business financing market in mid-2010s, how CEO Eyal Lifshitz identified the opportunity for... View Details
    Keywords: Fintech; Business Startups; Small Business; Financing and Loans; Innovation Leadership; Strategy; Financial Services Industry; Technology Industry
    Related
    • 10 Nov 2020
    • Sharpening Your Skills

    Research News and Tips: Innovating Across Time Zones

    Researchers at Harvard Business School publish hundreds of studies around business management each year, often in collaboration with peers from other institutions. Here are insights collected from papers and journal articles published... View Details
    Keywords: by Sean Silverthorne
    • 12 Feb 2001
    • Research & Ideas

    Creating Value Across Borders

    Europe and Africa because property rights are more difficult to enforce there. —Walter Kuemmerle The first difference is the development of capital markets and the transparency of these markets. In countries where family-owned... View Details
    Keywords: by Staff
    • 2015
    • Article

    International Trade, Multinational Activity, and Corporate Finance

    By: C. Fritz Foley and Kalina Manova
    An emerging new literature brings unique ideas from corporate finance to the study of international trade and investment. Insights about differences in the development of financial institutions across countries, the role of financial constraints, and the use of... View Details
    Keywords: Multinational Firms and Management; Investment; Trade; Corporate Finance
    Related