Marketing Implementation - Publications - Faculty & Research - Harvard Business School

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November 2004
Case

IBM's Diversity Strategy: Bridging the Workplace and the Marketplace

By: David A. Thomas and Ayesha Kanji

Explores how IBM incorporated diversity into its business strategy, making the case that workforce diversity is critical to marketing its products and services to its customers. In the early 1990s, Ted Childs, vice-president of Workforce Diversity, proposed to CEO Lou... View Details

Keywords: Information Technology; Diversification; Business Strategy; Integration; Global Strategy; Organizations; Markets; Information Technology Industry; United States

February 2008
Supplement

Avaya (B)

Avaya's top management wants to improve demand generation. This requires an improvement in the relationship between Sales and Marketing. This case series (Avaya (A)-(D)) walks the student through each phase of this process. The (A) case begins with background on the... View Details

Keywords: Marketing; Relationships; Sales

12 Jul 2020
Working Paper Summaries

Sticky Capital Controls

Keywords: by Miguel Acosta-Henao, Laura Alfaro, and Andrés Fernández

September 1987 (Revised May 1993)
Case

Pizza Hut, Inc.

Pizza Hut, Inc. is a franchisor of eat-in pizza restaurants. It has decided to enter the home delivery market and is in the process of implementing that strategy. The case traces the development of the home delivery concept at Pizza Hut and the interaction between the... View Details

Keywords: Organizational Change and Adaptation; Expansion; Franchise Ownership; Product Launch; Food and Beverage Industry; United States

2010
Chapter

Deferred Acceptance Algorithms: History, Theory, Practice

By: Alvin E. Roth

The deferred acceptance algorithm proposed by Gale and Shapley (1962) has had a profound influence on market design, both directly, by being adapted into practical matching mechanisms, and indirectly, by raising new theoretical questions. Deferred acceptance algorithms... View Details

Keywords: Labor; Market Design; Marketplace Matching; Failure; Mathematical Methods

2007
Working Paper

Deferred Acceptance Algorithms: History, Theory, Practice, and Open Questions

By: Alvin E. Roth

The deferred acceptance algorithm proposed by Gale and Shapley (1962) has had a profound influence on market design, both directly, by being adapted into practical matching mechanisms, and, indirectly, by raising new theoretical questions. Deferred acceptance... View Details

Keywords: Education; Marketplace Matching; Market Design; Mathematical Methods; Theory; Practice

March 2008
Article

Deferred Acceptance Algorithms: History, Theory, Practice, and Open Questions

By: Alvin E. Roth

The deferred acceptance algorithm proposed by Gale and Shapley (1962) has had a profound influence on market design, both directly, by being adapted into practical matching mechanisms, and, indirectly, by raising new theoretical questions. Deferred acceptance... View Details

Keywords: History; Market Design; Labor; System; Practice; Performance; Theory; Boston; New York (city, NY)

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April 2010
Case

METRO Cash & Carry in China, 2010

By: Tarun Khanna and David Lane

International wholesaler METRO Cash & Carry in 2010 had little choice but to expand swiftly in Asia to facilitate growth beyond its increasingly mature markets in Western Europe. China was of particular note to MCC, but the company had broken even there only in 2008... View Details

Keywords: Expansion; Business Growth and Maturation; Business Strategy; Strategic Planning; Growth and Development Strategy; Organizational Change and Adaptation; Retail Industry; China

Benson P. Shapiro

Benson P. Shapiro is a well-known authority on marketing strategy and sales management with particular interests in pricing, product line planning, and marketing organization. He is also the Malcolm P. McNair Professor of Marketing Emeritus at the Harvard Business... View Details

Emily Tedards

Emily Tedards is a Doctoral Student in the Organizational Behavior program at Harvard Business School and a Doctoral Fellow for the Reimagining the Economy Initiative at Harvard Kennedy School. Emily is interested in interorganizational networks, alliances, and the... View Details

April 2004 (Revised June 2004)
Case

Entrepreneurship Goes Global: ResMed's Gamble

By: Christopher A. Bartlett, Andrew N. McLean and Meg Glinska

On the basis of its innovative medical device for treating sleep apnea, CEO Peter Farrell has made Australian-born ResMed a successful global company. But the company is struggling to implement a strategy to expand the device from its focused core market to a much... View Details

Keywords: Business Model; Globalization; Innovation and Management; Management; Marketing Channels; Production; Expansion; Medical Devices and Supplies Industry

February 2013
Article

Does Shareholder Proxy Access Improve Firm Value? Evidence from the Business Roundtable Challenge

By: Bo Becker, Guhan Subramanian and Daniel B. Bergstresser

We use the Business Roundtable's challenge to the SEC's 2010 proxy access rule as a natural experiment to measure the value of shareholder proxy access. We find that firms that would have been most vulnerable to proxy access, as measured by institutional ownership and... View Details

Keywords: Financial Markets; Business and Shareholder Relations

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July 2020
Case

Mortgage Backed Securities and the Covid-19 Pandemic

By: Emil N. Siriwardane, Luis M. Viceira and Dean Xu

In April 2020, global financial markets were still reeling as the COVID-19 pandemic spread rapidly across the world. Global equity markets had initially fallen by 30% in response to the pandemic, and high-yield credit markets had dropped by nearly 20%. In contrast,... View Details

Keywords: COVID-19; Mortgage-backed Securities; Health Pandemics; Financial Markets; Assets; Resource Allocation; Financial Instruments; Decision Making

May 2003
Case

International Federation of Red Cross and Red Crescent Societies

By: John A. Quelch

Didier Cherpitel, CEO of the International Federation of Red Cross and Red Crescent Societies (IFRC), is implementing a new strategy that will fundamentally change the role of its International Secretariat. The organization is in the early stages of implementing a best... View Details

Keywords: Globalized Firms and Management; Nonprofit Organizations; Brands and Branding

October 2012
Case

Brazil 2003: Inflation Targeting and Debt Dynamics (Abridged)

By: Laura Alfaro and Rafael Di Tella

In October 2002, Brazilians elected a left-wing president, Luis Inacio Lula da Silva, for the first time in that country's history. As markets faltered in response, Lula sought to reaffirm his commitment to fiscal discipline, a floating exchange rate, and inflation... View Details

Keywords: Brazil; Inflation; Emerging Markets; Inflation and Deflation; Brazil

February 2004 (Revised March 2010)
Case

Brazil 2003: Inflation Targeting and Debt Dynamics

By: Laura Alfaro, Rafael M. Di Tella and Ingrid Vogel

In October 2002, Brazilians elected a left-wing president, Luis Inacio Lula da Silva, for the first time in that country's history. As markets faltered in response, Lula sought to reaffirm his commitment to fiscal discipline, a floating exchange rate, and inflation... View Details

Keywords: Economy; Inflation and Deflation; Money; Borrowing and Debt; Policy; Emerging Markets; Brazil

2000
Chapter

Anticipating Greener Supply Chain Demands: One Singapore Company's Journey to ISO 14001

By: Michael W. Toffel

One major benefit of Jebsen & Jessen Packaging Pte Ltd (JJPS’s) implementation of ISO 14001 is that it acquired a third-party 'seal of approval' that will be used in its marketing efforts to meet the growing environmental concern of its customers within the electronics... View Details

Keywords: Supply Chain Management; Corporate Social Responsibility and Impact; Standards; Environmental Sustainability; Singapore

Julie Battilana

Julie Battilana is the Joseph C. Wilson Professor of Business Administration in the Organizational Behavior unit at Harvard Business School and the Alan L. Gleitsman Professor of Social Innovation at Harvard Kennedy School, where she is also the founder and faculty... View Details

September 2015
Teaching Note

Sustainability at IKEA Group

By: Michael W. Toffel

Can IKEA Group double its global sales within a decade by expending in emerging markets while implementing on its ambitious sustainability strategy that included focusing on raw material sourcing and suppliers’ production processes? The case focuses on IKEA Group’s... View Details

Keywords: Supply Chain Management; Emerging Markets; Environmental Sustainability; Globalized Markets and Industries; Consumer Products Industry

Feb 21 2017
Testimonial

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