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  • 2019
  • Working Paper

Machine Learning Approaches to Facial and Text Analysis: Discovering CEO Oral Communication Styles

By: Prithwiraj Choudhury, Dan Wang, Natalie A. Carlson and Tarun Khanna
We demonstrate how a novel synthesis of three methods—(1) unsupervised topic modeling of text data to generate new measures of textual variance, (2) sentiment analysis of text data, and (3) supervised ML coding of facial images with a cutting-edge convolutional neural... View Details
Keywords: Spoken Communication; Business History; Analytics and Data Science; Finance; Performance
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  • 11 Feb 2008
  • Research & Ideas

Does Democracy Need a Marketing Manager?

advantage of to reach voters? A: Political marketing is evolving in the same way. Grassroots political organizations and interest groups are using digital technology to communicate to targeted segments of... View Details
Keywords: by Sean Silverthorne
  • 05 Dec 2023
  • Cold Call Podcast

What Founders Get Wrong about Sales and Marketing

Keywords: Re: Mark N. Roberge
  • April 2020
  • Article

Technological Leadership (de)Concentration: Causes in Information and Communication Technology Equipment

By: Yasin Ozcan and Shane Greenstein
Using patent data from 1976 to 2010 as indicators of inventive activity, we determine the concentration level of where inventive ideas originate and then examine how and why those concentrations change over time. The analysis finds pervasive deconcentration in every... View Details
Keywords: Deconcentration; Technological Innovation; Innovation Leadership; Patents; Market Entry and Exit; Telecommunications Industry
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  • 01 Sep 2023
  • News

Hands-on Learning About Global Markets

A certificate of appreciation was presented to Ellie Care representatives Francisco Garcia Zavaleta (COO) and Gervasio Videla Dorna (cofounder and CEO), at left, and to Patricio Alba (cofounder and CIO), far right, by HBS students Maxwell Nii Laryea, third from left,... View Details
Keywords: Jennifer Gillespie
  • April 2001 (Revised February 2002)
  • Case

Level (3) Communications in 2001: The 'Pivotal Year'

Level (3) is one of the most distinctive of the new "fiber backbone" start-ups in the year 2001. Unlike its competitors, Level (3) has built its fiber network--and organization--in such a way that it should be able to utilize future generations of technologically... View Details
Keywords: Communication Technology; Risk Management; Industry Growth; Competitive Advantage; Telecommunications Industry; United States
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  • 16 Jun 2009
  • Research Event

Business Summit: The Future of Market Capitalism

discussion among panel members on the shortcomings of the capitalist system and ways the business community can better serve broader societal interests. Topics included social entrepreneurship, the role of public policy, and the... View Details
Keywords: Re: Michael E. Porter

    Strategic Brew: A Market Simulation

    Strategic Brew simulates real life challenges facing the strategist. It allows users to experience and internalize the process of strategy formulation, execution, and communication in a simulated context and to see how these processes interplay with other... View Details
    • 10 Jul 2000
    • Research & Ideas

    Cable TV: From Community Antennas to Wired Cities

    about 400 such systems with a total of 150,000 subscribers. Thus, cable TV was born of necessity very shortly after the mass market for television broadcasting began to grow. 3 The first CATV systems carried only three channels, which... View Details
    Keywords: by Thomas R. Eisenmann; Media & Broadcasting; Consumer Products; Entertainment & Recreation
    • 12 Mar 2006
    • Research & Ideas

    New Research Explores Multi-Sided Markets

    Andrei Hagiu is on the vanguard of a new field of business research that explores the dynamics of multi-sided markets. Although these markets have been around a long time, they have not really been recognized as entities unique from other... View Details
    Keywords: by Sean Silverthorne; Technology
    • 01 Sep 2006
    • News

    Marketing Giant Ted Levitt Remembered

    SCHOLAR, WRITER, TEACHER: Levitt, in a photo from 1983. His research tranformed the study and practice of marketing. The HBS community lost a legendary member of its faculty June 28 when marketing expert... View Details
    Keywords: Business Schools & Computer & Management Training; Educational Services
    • October 2019 (Revised February 2023)
    • Case

    Gupta Media: Performance Marketing in the Digital Age

    By: V. Kasturi Rangan and Courtney Han
    Gupta Media is a Digital Marketing firm started in 2005 that places advertisements and marketing promotions for its clients in digital media, mainly social media such as Facebook and Google. Over the years it had built its expertise in promoting music labels, artists... View Details
    Keywords: Marketing; Digital Marketing; Performance; Measurement and Metrics; Social Media; Advertising Industry
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    • 02 Mar 2015
    • News

    To Market, To Market

    building an agricultural and market infrastructure in places—like parts of Nepal, Romania, Haiti, and Guatemala—where little or none has previously existed. “The way we do this is through value-based development, where we engage farmers... View Details
    Keywords: Margie Kelley; Agriculture; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services
    • March 2018
    • Case

    TrustSphere: Building a Market for Relationship Analytics

    By: Boris Groysberg and Katherine Connolly Baden
    Manish Goel was the CEO of TrustSphere, a seven-year-old company in the data analytics industry that focused squarely on relationship analytics, a space in which TrustSphere was pioneering a unique technology and solutions in the areas of sales, risk, and people... View Details
    Keywords: Data Analytics; People Analytics; Talent Management; Human Resources; Networks; Relationships; Analysis; Employee Relationship Management; Core Relationships; Applications and Software; Communication; Technology Industry; Singapore
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    • 24 May 2011
    • News

    Marketing the Public Library

    Keywords: News, Library, Internet, and Other Services; Information
    • 28 Sep 2017
    • News

    Local Bookstores Show How Retailers Can Serve Communities

    • June 2015 (Revised January 2017)
    • Case

    Accor: Strengthening the Brand with Digital Marketing

    By: Jill Avery, Chekitan S. Dev and Peter O'Connor
    Accor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on living up to its motto, "To open new frontiers in hospitality." Accor was indeed contemplating how to do just... View Details
    Keywords: Digital; Hospitality; Branding; Brand Management; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; E-commerce; Accommodations Industry; Travel Industry; Tourism Industry; Europe; France
    Related
    • Web

    Marketing - HBS Online

    Certificate Courses (3) Digital Marketing Strategy Professor Sunil Gupta Craft data-driven digital marketing strategies that effectively reach, convert, and retain customers in a dynamic online environment.... View Details
    • 18 Jul 2005
    • Research & Ideas

    Identify Emerging Market Opportunities

    linguistic groups in emerging markets also affects foreign investors. In Malaysia, for instance, foreign companies should enter into joint ventures only after checking if their potential partners belong to the majority Malay View Details
    Keywords: by Tarun Khanna, Krishna G. Palepu & Jayant Sinha
    • 22 Oct 2018
    • Blog Post

    HBS Marketing Club Presents: The Brand Summit

    As marketers, we believe it is our job to create value, communicate that value to our customers, and capture a portion of that value for our firms. A great way to do this is to build strong brands, allowing us to reap the benefits of... View Details
    Keywords: All Industries