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  • 05 Mar 2019
  • First Look

New Research and Ideas, March 5, 2019

towards those customers for whom the intervention will pay off, therefore increasing the value of customers while maximizing the return on the marketing efforts. Targeting effectively ultimately depends on the firm's ability to precisely... View Details
Keywords: Dina Gerdeman
  • 24 Dec 2013
  • First Look

First Look: December 24

selectively disclose relatively benign impacts, creating an impression of transparency while masking their true performance. What deters selective disclosure and leads firms to instead make disclosures more representative of their... View Details
Keywords: Carmen Nobel
  • 11 May 2016
  • Research & Ideas

Fix This! Why is it so Painful to Buy a New Car?

Harvard Business School have as much pain shopping for a new car as the rest of us. For Jill Avery, a senior lecturer in the Marketing Unit, one experience included being ignored by a salesman, who turned repeatedly to her husband to talk... View Details
Keywords: by Sean Silverthorne; Auto
  • 22 Nov 2016
  • First Look

November 22, 2016

concealment and transparency in modern labor markets and point to an important interplay between the self-presentation of employers and the self-presentation of job seekers in shaping economic inequality.... View Details
Keywords: Sean Silverthorne
  • 30 Jan 2020
  • Research & Ideas

The Upside of Highlighting a Product's Downsides

Australia’s fourth-largest company, agreed to let Buell and Choi test the benefits of trade-off transparency among its prospective credit card customers. Commonwealth Bank is the country’s biggest issuer of credit card loans, with almost... View Details
Keywords: by Danielle Kost
  • 01 Nov 2016
  • First Look

First Look - November 1, 2016

emerging market firms raise external capital, they face a tradeoff where greater transparency may lead to a lower cost of capital but at the cost of revealing proprietary information in their relational... View Details
Keywords: Sean Silverthorne
  • 19 Apr 2016
  • First Look

April 19, 2016

forthcoming Journal of Marketing Research Does 'Liking' Lead to Loving? The Impact of Joining a Brand’s Social Network on Marketing Outcomes By: John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I.... View Details
Keywords: Sean Silverthorne
  • 06 Dec 2011
  • First Look

First Look: Dec. 6

http://hbr.org/product/flying-without-a-net-turn-fear-of-change-into-fuel/an/10297-HBK-ENG The Real Consequences of Market Segmentation Authors:Sergey Chernenko and Adi Sunderam Publication:Review of Financial Studies (forthcoming)... View Details
Keywords: Sean Silverthorne
  • 06 Dec 2017
  • What Do You Think?

Is It Time To Break Up Amazon, Apple, Facebook, or Google?

a company for doing the best job they can and succeed?” Others argued that market definition is changing in ways that render United States anti-trust policy outdated in an increasingly global economy. As Craig Parietti & Partners put... View Details
Keywords: by James Heskett; Technology; Web Services
  • February 2022 (Revised January 2024)
  • Supplement

Winning Business at Russell Reynolds (C)

By: Ethan Bernstein and Cara Mazzucco
In an effort to make compensation drive collaboration, Russell Reynolds Associates’ (RRA) CEO Clarke Murphy sought to re-engineer the bonus system for his executive search consultants in 2016. As his HR analytics guru, Kelly Smith, points out, that risks upsetting—and... View Details
Keywords: Restructuring; Talent and Talent Management; Compensation and Benefits; Growth and Development Strategy; Organizational Change and Adaptation; Organizational Culture; Performance Evaluation; Motivation and Incentives; Consulting Industry
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  • 14 Oct 2021
  • In Practice

Reunited and It Feels (Not) So Good: Tips for Managing a Rocky Return

this period of renaissance, and the fiercest labor market in recent memory, companies should take steps to redefine the purpose of the office as a tool rather than a destination. For example, the office can become a tool to enhance... View Details
Keywords: by Kristen Senz
  • March 2022
  • Supplement

Winning Business at Russell Reynolds (B)

By: Ethan Bernstein and Cara Mazzucco
In an effort to make compensation drive collaboration, Russell Reynolds Associates’ (RRA) CEO Clarke Murphy sought to re-engineer the bonus system for his executive search consultants in 2016. As his HR analytics guru, Kelly Smith, points out, that risks upsetting–and... View Details
Keywords: Compensation; Collaboration; Executive Search Firms; Consulting Firms; Compensation and Benefits; Restructuring; Human Resources; Human Capital; Management Practices and Processes; Organizational Culture; Organizational Change and Adaptation; Social and Collaborative Networks; Recruitment; Selection and Staffing; Talent and Talent Management; Consulting Industry; Employment Industry; Asia; Europe; Latin America; Middle East; North and Central America; South America; Oceania
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  • 09 Nov 2010
  • First Look

First Look: November 9, 2010

experiments, and surveys of practice. The research has studied the interface among accounting information, capital markets, standard setters, and financial analysts and how managers make accounting choices. But as accounting scholars have focused on understanding how... View Details
Keywords: Sean Silverthorne
  • 14 Aug 2012
  • First Look

First Look: August 14

the more complex the legislation, the more difficulty the market has in assessing the impact of these bills. Consistent with the legislator incentive mechanism, the more concentrated the legislator's interest in the industry, the more... View Details
Keywords: Sean Silverthorne
  • 13 Feb 2006
  • Research & Ideas

When Gender Changes the Negotiation

environments in which payoffs are determined by comparing relative performance. It's not that the pressure of competition causes women to stumble but, rather, that men step up their performance in competitive situations. Consider the highly competitive job View Details
Keywords: by Dina W. Pradel, Hannah Riley Bowles & Kathleen L. McGinn
  • 26 Aug 2008
  • First Look

First Look: August 26, 2008

topic for future research. Download the paper: http://www.hbs.edu/research/pdf/09-016.pdf Stability and Nash Implementation in Matching Markets with Couples Authors:Claus-Jochen Haake, Bettina-Elisabeth Klaus Abstract We consider... View Details
Keywords: Sean Silverthorne
  • 26 Jun 2017
  • Research & Ideas

How Cellophane Changed the Way We Shop for Food

developed marketing strategies to appeal to consumers’ senses from the nineteenth century to today.” Cellophane gets an entire chapter in Hisano’s book. As she explains in the paper, cellophane packaging let food vendors manipulate the... View Details
Keywords: by Carmen Nobel; Food & Beverage; Retail; Advertising
  • 09 Jan 2020
  • Book

Rethinking Business Strategy in the Age of AI

transparent in telling you how and why they’re making decisions. They’re defined by the types of questions you’re asking and the types of data you’re telling them to collect. “[AI is] a new way of serving users and making customers happy,... View Details
Keywords: by Dina Gerdeman
  • 01 Nov 2011
  • First Look

First Look: Nov. 1

technology utilized domestically. As a consequence, under a carbon tariff, foreign market share is non-monotonic in emissions price, and global emissions conditionally decrease. Without a carbon tariff, foreign share monotonically... View Details
Keywords: Sean Silverthorne
  • 24 Jul 2007
  • First Look

First Look: July 24, 2007

waste into by-product. In some cases, when the markets for the primary and by-products are "separable," it is optimal to convert only a portion of the waste into by-product and disposing of the rest. In other cases, when the... View Details
Keywords: Martha Lagace

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