Filter Results:
(448)
Show Results For
- All HBS Web (448)
- Faculty Publications (92)
Show Results For
- All HBS Web (448)
- Faculty Publications (92)
- June 2012
- Article
Pricing to Create Shared Value
By: Marco Bertini and John T. Gourville
Many companies are in competition with their customers to extract as much value as possible from every transaction. Pricing is their weapon of choice, and consumers fight back by rooting out and disseminating pricing policies that seem unfair. The problem is that... View Details
Keywords: Pricing; Marketing Strategy; Price; Customer Focus and Relationships; Customer Relationship Management; Value Creation; Fairness
Bertini, Marco, and John T. Gourville. "Pricing to Create Shared Value." Harvard Business Review 90, no. 6 (June 2012): 96–104.
- Program
Audit Committees in a New Era of Governance
contribution. You will acquire the frameworks to align corporate strategy with financial reporting—and help your company operate more effectively in today's rigorous market and regulatory environment. You may also be interested in the... View Details
- 23 Nov 2021
- Book
What It Takes to Build an Organizational Culture That Wins
it.” I see it differently. Think of it as a glass-half-full vs. a glass- half-empty view. An effective culture embodies learning, innovation, and change. Cultures centered around transparency and trust pave the way for change. In this... View Details
Keywords: by Avery Forman
- 14 Feb 2023
- Blog Post
Recruiting During Uncertainty: How to Meet Students Where They Are
The early 2023 job market is a story of mixed signals. Scrolling their LinkedIn newsfeed, students are seeing a sea of layoffs. Yet at the same time the unemployment rate has hit a 53-year low. Some companies are proactively seeking more... View Details
Keywords: All Industries
- Web
Privacy Notice | About
Additionally, we may disclose some information you submit (including information such as name, email and mailing address, or job title and employer) to service providers for marketing purposes as described below in “Information We Collect... View Details
- Web
Leadership - Faculty & Research
encountered, it recalibrated, iteratively creating continuity and restoring order. Daini survived the crisis without an explosion or a meltdown. October 2014 Article The Transparency Trap By: Ethan Bernstein To get people to be more... View Details
- 15 Dec 2015
- First Look
December 15, 2015
forthcoming Journal of Marketing Research The Role of (Dis)similarity in (Mis)predicting Others' Preferences By: Barasz, Kate, Tami Kim, and Leslie John Abstract—Consumers readily indicate liking options that appear dissimilar—for... View Details
Keywords: Carmen Nobel
- 12 Apr 2022
- Research & Ideas
Swiping Right: How Data Helped This Online Dating Site Make More Matches
Their research suggests that transparency on dating sites—as simple as allowing users to see the identity and photos of those who “swiped right” to show their interest—improves engagement for both men and women. Since Match.com launched... View Details
Keywords: by Kara Baskin
- 22 Jan 2013
- First Look
First Look: Jan. 22
http://ssrn.com/abstract=2197876 Expectations of Returns and Expected Returns Authors:Greenwood, Robin, and Andrei Shleifer Abstract We analyze time-series of investor expectations of future stock market returns from five data sources... View Details
Keywords: Sean Silverthorne
- 05 Apr 2011
- First Look
First Look: April 5
PublicationsThe Labor Illusion: How Operational Transparency Increases Perceived Value Authors:Ryan W. Buell and Michael I. Norton Publication:Management Science (forthcoming) Abstract A ubiquitous feature of even the fastest... View Details
Keywords: Sean Silverthorne
- 07 Jul 2015
- First Look
First Look: July 7, 2015
Successful Products for Emerging Markets By: Winter, Amos, and Vijay Govindarajan Abstract—Multinationals are starting to catch on to the logic of reverse innovation, in which products are designed first for consumers in low-income... View Details
Keywords: Sean Silverthorne
- Web
Popular - HBS Working Knowledge
in the Feminine Care Market Re: Rembrand M. Koning 11 Jan 2021 Working Paper Summaries The Political Effects of Immigration: Culture or Economics? by Alberto Alesina and Marco Tabellini 16 Jun 2020 Working Paper Summaries Government... View Details
- 07 Jul 2008
- Research & Ideas
Innovation Corrupted: How Managers Can Avoid Another Enron
officer Ken Lay made him president of Enron's new trading operations. In 2001, Skilling was named CEO. Before 1997, Enron was an innovative and profitable player in the newly deregulated natural gas industry. Skilling's big idea was to create fluid and View Details
- 28 Nov 2023
- Book
Economic Growth Draws Companies to Asia. Can They Handle Its Authoritarian Regimes?
leaders have no political competition, or open autocracies like that of Russia, Turkey, and Malaysia, which hold elections but may lack safeguards and transparency that keep them fair. The book investigates the relationship between... View Details
Keywords: by Sean Silverthorne
- 18 Jul 2022
- Research & Ideas
After the 'Crypto Crash,' What's Next for Digital Currencies?
solve. It’s very hard for a consumer to be managing their own position in the central crypto market with current tools. As a result, if you’re a retail consumer, you often end up on one of these intermediated platforms where the lack of... View Details
- 03 Jul 2018
- First Look
New Research and Ideas, July 3, 2018
forthcoming IMF Economic Review Debt Redemption and Reserve Accumulation By: Alfaro, Laura, and Fabio Kanczuk Abstract—In the past decade, foreign participation in local-currency bond markets in emerging countries increased dramatically.... View Details
Keywords: Dina Gerdeman
- 27 Jun 2016
- Research & Ideas
These Management Practices, Like Certain Technologies, Boost Company Performance
practices require a certain level of competency and numeracy in the workforce.” The need for a skilled workforce to implement these management practices provides one explanation for why management differences aren’t so easily smoothed over through View Details
Keywords: by Michael Blanding
- 19 Jul 2011
- First Look
First Look: July 19
Abstract Revenue recognition and measurement principles can conflict with liability recognition and measurement principles. We explore here under different market conditions when the two measurement approaches coincide and when they... View Details
Keywords: Sean Silverthorne
- 26 Jan 2016
- First Look
January 26, 2016
non-English-speaking country and has more English-speaking analysts participating in the call. Our results highlight that when disclosure takes the form of verbal communication, language barriers between speaker and listener affect the View Details
Keywords: Sean Silverthorne
- 26 Jun 2017
- Research & Ideas
How Cellophane Changed the Way We Shop for Food
developed marketing strategies to appeal to consumers’ senses from the nineteenth century to today.” Cellophane gets an entire chapter in Hisano’s book. As she explains in the paper, cellophane packaging let food vendors manipulate the... View Details