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  • June 2012
  • Article

Pricing to Create Shared Value

By: Marco Bertini and John T. Gourville
Many companies are in competition with their customers to extract as much value as possible from every transaction. Pricing is their weapon of choice, and consumers fight back by rooting out and disseminating pricing policies that seem unfair. The problem is that... View Details
Keywords: Pricing; Marketing Strategy; Price; Customer Focus and Relationships; Customer Relationship Management; Value Creation; Fairness
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  • 23 Nov 2021
  • Book

What It Takes to Build an Organizational Culture That Wins

it.” I see it differently. Think of it as a glass-half-full vs. a glass- half-empty view. An effective culture embodies learning, innovation, and change. Cultures centered around transparency and trust pave the way for change. In this... View Details
Keywords: by Avery Forman
  • Web

Privacy Notice | About

Additionally, we may disclose some information you submit (including information such as name, email and mailing address, or job title and employer) to service providers for marketing purposes as described below in “Information We Collect... View Details
  • Web

Popular - HBS Working Knowledge

in the Feminine Care Market Re: Rembrand M. Koning 11 Jan 2021 Working Paper Summaries The Political Effects of Immigration: Culture or Economics? by Alberto Alesina and Marco Tabellini 16 Jun 2020 Working Paper Summaries Government... View Details
  • Web

Leadership - Faculty & Research

encountered, it recalibrated, iteratively creating continuity and restoring order. Daini survived the crisis without an explosion or a meltdown. October 2014 Article The Transparency Trap By: Ethan Bernstein To get people to be more... View Details
  • 12 Apr 2022
  • Research & Ideas

Swiping Right: How Data Helped This Online Dating Site Make More Matches

Their research suggests that transparency on dating sites—as simple as allowing users to see the identity and photos of those who “swiped right” to show their interest—improves engagement for both men and women. Since Match.com launched... View Details
Keywords: by Kara Baskin
  • 15 Dec 2015
  • First Look

December 15, 2015

forthcoming Journal of Marketing Research The Role of (Dis)similarity in (Mis)predicting Others' Preferences By: Barasz, Kate, Tami Kim, and Leslie John Abstract—Consumers readily indicate liking options that appear dissimilar—for... View Details
Keywords: Carmen Nobel
  • 07 Jul 2008
  • Research & Ideas

Innovation Corrupted: How Managers Can Avoid Another Enron

officer Ken Lay made him president of Enron's new trading operations. In 2001, Skilling was named CEO. Before 1997, Enron was an innovative and profitable player in the newly deregulated natural gas industry. Skilling's big idea was to create fluid and View Details
Keywords: by Martha Lagace; Energy; Utilities
  • 22 Jan 2013
  • First Look

First Look: Jan. 22

http://ssrn.com/abstract=2197876 Expectations of Returns and Expected Returns Authors:Greenwood, Robin, and Andrei Shleifer Abstract We analyze time-series of investor expectations of future stock market returns from five data sources... View Details
Keywords: Sean Silverthorne
  • 28 Nov 2023
  • Book

Economic Growth Draws Companies to Asia. Can They Handle Its Authoritarian Regimes?

leaders have no political competition, or open autocracies like that of Russia, Turkey, and Malaysia, which hold elections but may lack safeguards and transparency that keep them fair. The book investigates the relationship between... View Details
Keywords: by Sean Silverthorne
  • 05 Apr 2011
  • First Look

First Look: April 5

  PublicationsThe Labor Illusion: How Operational Transparency Increases Perceived Value Authors:Ryan W. Buell and Michael I. Norton Publication:Management Science (forthcoming) Abstract A ubiquitous feature of even the fastest... View Details
Keywords: Sean Silverthorne
  • 07 Jul 2015
  • First Look

First Look: July 7, 2015

Successful Products for Emerging Markets By: Winter, Amos, and Vijay Govindarajan Abstract—Multinationals are starting to catch on to the logic of reverse innovation, in which products are designed first for consumers in low-income... View Details
Keywords: Sean Silverthorne
  • 18 Jul 2022
  • Research & Ideas

After the 'Crypto Crash,' What's Next for Digital Currencies?

solve. It’s very hard for a consumer to be managing their own position in the central crypto market with current tools. As a result, if you’re a retail consumer, you often end up on one of these intermediated platforms where the lack of... View Details
Keywords: by Christina Pazzanese, Harvard Gazette; Financial Services; Technology
  • 03 Jul 2018
  • First Look

New Research and Ideas, July 3, 2018

forthcoming IMF Economic Review Debt Redemption and Reserve Accumulation By: Alfaro, Laura, and Fabio Kanczuk Abstract—In the past decade, foreign participation in local-currency bond markets in emerging countries increased dramatically.... View Details
Keywords: Dina Gerdeman
  • 27 Jun 2016
  • Research & Ideas

These Management Practices, Like Certain Technologies, Boost Company Performance

practices require a certain level of competency and numeracy in the workforce.” The need for a skilled workforce to implement these management practices provides one explanation for why management differences aren’t so easily smoothed over through View Details
Keywords: by Michael Blanding
  • 19 Jul 2011
  • First Look

First Look: July 19

Abstract Revenue recognition and measurement principles can conflict with liability recognition and measurement principles. We explore here under different market conditions when the two measurement approaches coincide and when they... View Details
Keywords: Sean Silverthorne
  • 26 Jan 2016
  • First Look

January 26, 2016

non-English-speaking country and has more English-speaking analysts participating in the call. Our results highlight that when disclosure takes the form of verbal communication, language barriers between speaker and listener affect the View Details
Keywords: Sean Silverthorne
  • 28 Apr 2009
  • First Look

First Look: April 28, 2009

against large upfront investment, uncertain market demand, and the complication that the product might face legal challenges. Purchase this case: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=208072 Gucci Group in 2009... View Details
Keywords: Martha Lagace
  • 17 Jan 2018
  • Research & Ideas

If the CEO’s High Salary Isn't Justified to Employees, Firm Performance May Suffer

employee pay (such as worker performance and labor market characteristics), as well as the “unexplained pay ratio”—the portion of pay disparity not driven by economic factors. Rouen then studied how these measures of pay disparity... View Details
Keywords: by Dina Gerdeman
  • 08 Oct 2020
  • Research & Ideas

Keep Your Weary Workers Engaged and Motivated

poor performance. This should be based on metrics that are clearly tied to the company’s mission. Note that we say performance, and not performers. Performance may be based on factors besides the talent and motivation of the individual in question, such as job or View Details
Keywords: by Boris Groysberg and Robin Abrahams