Market Attractiveness - Publications - Faculty & Research

01 Oct 2000
News

Laura Scher of Working Assets

socially responsible Working Assets Money Market Fund. Working Assets Funding Service emerged from the fund entity in 1988 and now operates various enterprises, with telecommunications as its core service. The company purchases... View Details

Keywords: Marguerite Rigoglioso

01 Jun 2004
News

Luxe Redux

Cashing in on the $60 billion global luxury goods market has never been tougher — or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a... View Details

Keywords: Julia Hanna; luxury; Retail Trade

01 Mar 2014
News

Everything Old Is a New Opportunity

is targeting seniors, when 90 percent of today's marketing spend is aimed at people under 50. And he's hedging his bets on something we all think seniors run from—namely, technology. It all came together in 2012, when Johnston and... View Details

Keywords: Robert S. Benchley; Health, Social Assistance; Personal Services

01 Oct 1998
News

Andresen Becomes First European and First Exec. Ed. Graduate to Endow HBS Professorship

program at the Nestlé Group in Germany, where he showed a particular talent for marketing and product management. His skills attracted the attention of the management at Pfizer-Germany, who hired him in 1966... View Details

08 Jun 2023
News

Three Alumni Clubs Celebrate Leadership, Community, and History over Dinner

Clubs News Clubs News New York Alumni Honor Outstanding Leaders at Annual Dinner The HBS Club of New York held its 54th Annual Leadership Dinner on April 24, honoring three alumni who embody the HBS mission to "educate leaders who make a difference in the world," and... View Details

Keywords: Margie Kelley

01 Apr 1999
News

A Vibrant Brand

rock scene, and last summer's launch of Blaze, a monthly that covers hip hop and caters to 12-to 24-year-olds, Vibe/Spin Ventures now reaches 1.5 million readers. Martha as Mentor As important as circulation figures are, Clinkscales realizes that expanding the Vibe... View Details

Keywords: Susan Young

01 Oct 2002
News

What's Cookin'

million people on its payrolls, the restaurant industry is the nation's largest private-sector employer, attracting 46 percent of every dollar spent on food. Despite these statistics, the industry (with the exception of a few star chefs... View Details

Keywords: Hanna, Julia

01 Mar 2012
News

Alumni Book Briefs

China, and others will grow rapidly. The authors predict probable new principles for commercial success, among them that an obsession with return on equity will give way to more broad-based measurements of success, and that Adam Smith’s invisible hand of the View Details

Keywords: Publishing Industries (except Internet); Information

01 Dec 2022
News

Flying High

idea that there is an enormous opportunity to make air travel better.” The startup saw space in the market between premium commercial airline options that were increasingly inconvenient and the ever-more expensive choice of private air... View Details

Keywords: April White; aviation; airlines; entrepreneurship; leadership; innovation; Air Transportation; Transportation

05 Nov 2013
News

Start-Ups Get a Start in New Orleans

of effort on his part. Wilkins moved to the Crescent City four years ago from Boston with his wife, New Orleans native Ginny Wise, and three sons. Prior to his arrival, he had been a brand manager for Proctor & Gamble, a marketing vice... View Details

Keywords: New Orleans; Advertising, Public Relations, and Related Services; Professional Services

01 Dec 1996
News

Laurel without Hardy? A Lesson for Business

paying attention to complements is a necessity. Without key complements, the market may never take off. In established markets, attending to complements has less dramatic but still valuable results. Here, complements most likely exist,... View Details

01 Mar 2007
News

Daniel Vasella

maintain a business that is competitive and that satisfies the needs of society and customers. You also bought vaccine maker Chiron, even though vaccines have not been a popular business for years. What makes vaccines an attractive... View Details

Keywords: Roger Thompson; multinational pharmaceutical company; prescription drugs; vaccines; Medicare; generics business; Health, Social Assistance

01 Jun 2018
News

Case Study: Tip the Scale

counts thousands of members throughout New England and New York, a market that Cummings believes could support 100,000 customers or more. In the last year, Cummings hired sectionmate Philip Giampietro as CFO, a signal of the company’s... View Details

15 Sep 2020
News

How To Make Diversity a Reality

deal sources, right? The people, the investment banks, the middle market investment banks who provide deals—and underlying all of that is two critical problems, right? One is there's just pervasive, unconscious bias. It's not intentional.... View Details

01 Dec 1997
News

"Economists are puzzle solvers..."

theory was very attractive to me, and when I realized that financial market problems could be a legitimate area for serious academic research, I was off and running. One of the nice things about this award... View Details

01 Mar 2005
News

Answering the Call

begun offering an uncoated bubble wrap that threatened to take market share away from Sealed Air. Should the company abandon its exclusive commitment to coated bubbles in order to fend off this challenge? Says Robert Dolan, the author of... View Details

Keywords: Garry Emmons; Colleges, Universities, and Professional Schools; Educational Services

01 Jun 2012
News

Straight to the Heart

obviously, having a personal brand crosses over to our professional lives, whether the goal is finding a job, developing new clients, or attracting investments to your start-up. What is your personal brand? Insightful, resourceful,... View Details

Keywords: Julia Hanna; marriage; social media; matchmaking; Personal Services

15 Jun 2021
News

HBS Addresses Racial Equity

Kathleen McGinn, senior associate dean for Faculty Strategy and Recruiting. A key goal of the program is to increase the amount and depth of research conducted at HBS on diversity, equity, and inclusion. We hope to attract to this... View Details

Keywords: Jennifer Gillespie

26 May 2022
News

Northern California Club Honors Noom; LGBTQ Alumni Share HBS Stories

dinners were well-attended networking events that attracted many luminaries in Silicon Valley and helped raise the profile of HBS in the Silicon Valley. Due to COVID, we shifted to an all-virtual model to honor Noom. While we didn’t get... View Details