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Show Results For
- All HBS Web
(18,948)
- People (25)
- News (3,224)
- Research (12,675)
- Events (105)
- Multimedia (295)
- Faculty Publications (10,584)
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- 11 Dec 2014
- News
Defining the field of cause-related marketing
After being diagnosed with breast cancer at age 30, Amy Schiffman Langer (MBA 1977) left a career in investment banking to launch the National Breast Cancer Coalition and changed the way organizations raise awareness about important causes. (Published December 2014) View Details
- 04 Nov 2010
- News
Setting Standards in the Smart-Phone Market
- 03 Dec 2018
- News
How Companies Can Increase Market Rewards for Sustainability Efforts
- 04 Aug 2014
- News
Tech Companies Take Notice Of The Importance Of Marketing
- 05 Dec 2017
- News
What We've Learned from 101 Entrepreneurs in Emerging Markets
- 21 Jan 2015
- News
Managing the Family Business: Market Basket’s Lessons About Buyouts
- 06 Mar 2012
- News
Why finance heads shouldn't be judged by the market
- 25 Nov 2013
- News
Does successful viral marketing lead to a successful product?
- 20 Mar 2013
- News
ETF Beating Market With Gains Less Price Swings: Riskless Return
- 21 Aug 2012
- News
Apple Reaches Record U.S. Market Value on IPhone Optimism
- 27 Feb 2017
- News
Reputation is Vital to Survival in Turbulent Markets
- 31 Jul 2020
- News
Negative Impact Correlates with Lower Market Valuation, Study Shows
- 29 Apr 2013
- News
Diagnosing the ‘Flutie Effect’ on College Marketing
- 01 Dec 2010
- News
Money and Markets Dominate New Course Offerings
the Financial Crisis is for those who plan to work in the financial services industry, since it is dominated by a variety of intermediaries that channel savings and investments. Globalization and Emerging Markets is for students... View Details
Keywords: curriculum
- 05 Mar 2025
- News
How to Scale Marketing Using Strategic Goals
- 02 Aug 2018
- News
Can Marketing Help Halt the Heroin Epidemic?
advertising and marketing filled with stark depictions of the harsh realities of drug use. On this episode of Skydeck, Langford speaks with associate editor Julia Hanna about how they’ll craft these messages, how effective they can be—and... View Details
- 18 Feb 2009
- News
MC Hammer Speaks To HBS On Marketing
- 07 Jul 2020
- News