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- All HBS Web (388)
- Faculty Publications (86)
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- 03 May 2023
- Research & Ideas
Why Confronting Racism in AI 'Creates a Better Future for All of Us'
starts to look more like the past if I make automatic decisions that are all based on inferences of the past. For consumers and the world, we have this opportunity right now to... View Details
Keywords: by Barbara DeLollis
- 17 Nov 2009
- First Look
First Look: Nov. 17
luxury has been widely discussed in social theories and marketing research, relatively little research has directly examined the psychological consequences of exposure to luxury goods. This paper demonstrates that mere exposure View Details
Keywords: Martha Lagace
- 19 Apr 2004
- Research & Ideas
Birth of the American Salesman
performance and design, salesmen might be able to sway the customer toward one brand or another. This was not a trivial accomplishment. The consequence of this type of marginal ability View Details
Keywords: by Laura Linard
- 06 May 2021
- HBS Case
How Four Women Made Miami More Equitable for Startups
her hometown of New Orleans before moving to Miami. Gibson shifted her focus to cultivating higher-wage jobs in marginalized communities and drew on her background in... View Details
Keywords: by Carolyn DiPaolo
- 22 Jul 2002
- Research & Ideas
Is Performance-Based Pricing the Right Price for You?
individuals responsible for the actual purchase decision do not want to absorb the career risk of overpaying. In our personal lives, if we overpay for a product, we suffer some marginal consequence. In... View Details
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
guidance on the design of optimal call patterns in route sales. Our analyses reveal that the long-term persistence effect of detailing is more pronounced for specialist physicians, whereas the contemporaneous marginal effect is higher for... View Details
Keywords: Sean Silverthorne
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
for casual apparel, such as from Eddie Bauer or Lands' End, returns have been reported in the 12-18 percent range; for more fitted fashions, 20-28 percent; and for high fashion, they have been reported to have been as high as 35 percent.... View Details
- 10 Oct 2011
- Research & Ideas
Retailing Revolution: Category Killers on the Brink
increased at an impressive pace in the early 2000s even though Internet sales in the United States grew dramatically. Retail sales advanced from $2.87 trillion to almost $4 trillion between 1999 and 2007. However, the current recession... View Details
- 27 Feb 2019
- Research & Ideas
The Hidden Cost of a Product Recall
patients. “The extremely high profit margins in medical devices offers a setting in which the risks are often overwhelmed by the potential rewards to innovate, especially when competitors face their own... View Details
- 22 Feb 2018
- Book
The New History of American Capitalism
taking the subject as given, they explore it as politically constituted. If “the market” is neither a discrete phenomenon nor marginal to human experience, then basic structures of governance become... View Details
Keywords: Manufacturing
- 07 May 2018
- Research & Ideas
Why Online Retailers Should Hide Their Best Discounts
On the most basic level, if retailers are losing money because they are competing in price wars, they are more likely to go out of business, decreasing the variety of stores consumers have View Details
- 08 Nov 2011
- First Look
First Look: Nov. 8
structural estimation methods. Our results confirm the belief expressed by industry experts that in the fast-food drive-thru industry, customers trade off price and waiting time. More interestingly, our estimates indicate that consumers... View Details
Keywords: Sean Silverthorne
- 05 Mar 2012
- Research & Ideas
Is JC Penney’s Makeover the Future of Retailing?
with revenue falling year over year by 4.9%, to $5.42 billion. Johnson, who took over in November, is revamping Penney's 1,000-plus stores to target "all Americans." Standing out in the crowd, making the... View Details
- 31 May 2017
- What Do You Think?
Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?
for growth for the company; what would consumers want to purchase online that would fit into a rapid response distribution model? Students rejected numerous options involving lower-value items such as dog... View Details
- 11 Jun 2013
- First Look
First Look: June 11
well-established negative correlation between staggered boards (SBs) and firm value could be due to SBs leading to lower value or a reflection of low-value firms' greater View Details
Keywords: Carmen Nobel
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
delivery services should not be discounted too soon, according to HBS professor and marketing specialist John A. Deighton. As Deighton explained in the article "Who Wanted Webvan to Survive?"... View Details
- 07 Sep 2011
- First Look
First Look: Sept. 7
industries in its preferred direction. We find that exogenous price shocks proved particularly helpful in this regard. The Impact of Relative Standards on the Propensity to Disclose Authors:Alessandro... View Details
Keywords: Sean Silverthorne
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
they might get upset," John says. "But that's not necessarily the case." Consumers enmeshed in private, longstanding relationships with the brand were just as likely as newcomers to respond favorably View Details
- 02 Sep 2014
- First Look
First Look: September 2
neuroscience, strong progress has been made in understanding how neuroscience can inform consumer decision making. Here, we sketch the development of this discipline and compare it to that of the adjacent... View Details
Keywords: Sean Silverthorne
- 09 Feb 2010
- First Look
First Look: Feb. 9
of real-world systems. Download the paper: http://www.hbs.edu/research/pdf/10-059.pdf Quality Provision, Expected Firm Altruism and Brand Extensions Author:Julio J. Rotemberg Abstract This paper studies quality choice in a model where View Details
Keywords: Martha Lagace