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  • 2008
  • Working Paper

An Investigation of Earnings Management through Marketing Actions

By: Craig James Chapman and Thomas J. Steenburgh

Prior research hypothesizes managers use "real actions," including the reduction of discretionary expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used... View Details

Keywords: Performance Expectations; Earnings Management; Marketing Strategy; Financial Reporting; Brands and Branding; Food and Beverage Industry
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  • September 2011 (Revised October 2012)
  • Case

Ganging Up on Cancer: Integrative Research Centers at the Dana-Farber Cancer Institute (A)

By: Heidi K. Gardner, Edo Bedzra and Shereef M. Elnahal
Dr. Barrett Rollins, Chief Scientific Officer of the Dana Farber Cancer Institute, attempts to engender cross-scientist collaboration by applying project management principles to medical research. The resulting innovation, Integrative Research Centers, are novel in... View Details
Keywords: Problems and Challenges; Organizational Change and Adaptation; Change Management; Motivation and Incentives; Employees; Performance Evaluation; Leadership Style; Leadership; Collaborative Innovation and Invention; Innovation and Management
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  • 03 Nov 2011
  • What Do You Think?

The Ultimate Question in Management

underpinnings of trust, as suggested by related survey data. One major determinant is whether a manager or the organization does what it says it will do, whether it lives up to "the deal" on things... View Details
Keywords: by James Heskett
  • 13 Oct 2003
  • Research & Ideas

How to Pick Managers for Disruptive Growth

attended various schools of experience. Managers who have successfully worked their way up the ladder of a stable business unit—for example, a division that manufactures standard high-volume electric motors... View Details
Keywords: by Michael Raynor
  • May 1997
  • Teaching Note

Introduction and Overview: Managing Product Development, Instructor's Note

By: Marco Iansiti
The first module, comprising three cases and a team exercise, provides an impressionistic look at all the issues raised in greater detail in subsequent classes. It thus enables students, who come to the course with a range of experience and skills, to get up to speed... View Details
Keywords: Experience and Expertise; Product Development; Projects; Groups and Teams
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  • 11 Apr 2012
  • Research & Ideas

The High Risks of Short-Term Management

supposed to pay off, the greater the uncertainty. Hence, investment decisions and compensation contracts tend to converge toward more short-term, observable metrics that encourage corporate managers and professional money View Details
Keywords: by Sean Silverthorne; Financial Services
  • July 2015
  • Exercise

An Activist Approach: Confidential Role Assignment for Castle Rock Management

By: Guhan Subramanian and Kait Szydlowski
A three party, multiple-issue negotiation exercise dealing with a potential merger between two leading department stores, called for by an activist investor hedge fund in a letter to both companies. Company management will now attempt to navigate next moves, which are... View Details
Keywords: Negotiation; Activist Investors; Takeover Defense; Negotiation Types; Mergers and Acquisitions; Corporate Governance; Investment Activism; Retail Industry
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  • January 2002
  • Case

Intrinsix: Managing Growth at an Electronic Design Service Company

By: H. Kent Bowen and Courtney Purrington
Intrinsix is a 15-year-old semiconductor design services company that wants to continue its growth and market reach and appears to be ready for an initial public offering (IPO). This case leads up to this strategic decision point by tracing the growth of Intrinsix from... View Details
Keywords: Decisions; Initial Public Offering; Growth Management; Management Analysis, Tools, and Techniques; Management Style; Marketing Strategy; Problems and Challenges; Competitive Strategy; Electronics Industry
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  • 05 Dec 2007
  • Sharpening Your Skills

Sharpening Your Skills: Managing Marketing

marketing function and the C-suite. Reasons for this are varied, but may include CEO and board priorities taken up by other issues or too much delegation of responsibility to the chief marketing officer. When a firm's marketing activities... View Details
  • 29 Oct 2007
  • HBS Case

Marketing Maria: Managing the Athlete Endorsement

saw potential in sports endorsements in the television age. McCormack informed Palmer that he was planning to start up a business revolving around personal business managers or "agents" handling... View Details
Keywords: by Sarah Jane Gilbert; Sports
  • 11 Jul 2005
  • Research & Ideas

The New International Style of Management

consider other options in China. "I have no regrets," he adds, "because I learned so much from that experience." Now working in strategic planning for Philip Morris International's China operations, Klump is part of a small View Details
Keywords: by Garry Emmons
  • 05 Jul 2023
  • What Do You Think?

How Are Middle Managers Falling Down Most Often on Employee Inclusion?

(iStockphoto/AzmanL) Search “inclusion” on Amazon and the majority of book entries that come up are for children. Is that an indicator of the current state of management art on the subject? Fortunately,... View Details
Keywords: by James Heskett
  • 24 Oct 2007
  • Sharpening Your Skills

Sharpening Your Skills: Managing Innovation

innovative solutions? Can Innovation And Creativity Be Managed? High Note: Managing the Medici String Quartet Many managers in business experience difficulty dealing with their best creative thinkers. So how... View Details
  • 10 Sep 2007
  • Research & Ideas

High Note: Managing the Medici String Quartet

Why would a business school professor want to write a case study about a string quartet? The answer was easy for Robert Austin, a scholar with research expertise in the management of innovation. While attending an academic workshop near... View Details
Keywords: by Martha Lagace; Music
  • 03 Feb 2014
  • Research & Ideas

The Tricky Business of Managing Web Advertising Affiliates

When the FBI charged Shawn Hogan and two others with defrauding eBay of about $21 million in affiliate marketing sales, Benjamin G. Edelman was watching closely behind the scenes. Edelman's name rarely came up at the time of the 2010... View Details
Keywords: by Kim Girard; Advertising; Publishing
  • 17 Feb 2003
  • Research & Ideas

Rating Fund Managers by the Company They Keep

stock picks of fund managers have outperformed the market. It's just that fees and trading costs have more than eaten up those stock-picking profits. Our approach appears far better able to identify... View Details
Keywords: by Ann Cullen
  • 26 Nov 2001
  • Research & Ideas

Manager or Mentor? Why You Must Be Both

Thomas said. If employees feel that they can't afford to fail because their boss won't stick up for them, or that the boss is less inclined to support them due to racial or gender assumptions, then it's not a work environment that... View Details
Keywords: by Martha Lagace
  • 03 Dec 2014
  • What Do You Think?

Can the Brilliant Jerk Be Managed Effectively?

Summing Up Can the Brilliance of the "Jerk" Be Tapped? The best business problem cases are those that divide a class into groups making two or more persuasive arguments. The questions of whether or not and how to make... View Details
Keywords: by James Heskett
  • 08 Aug 2011
  • Research & Ideas

The Death of the Global Manager

constituencies cropping up along the way. The crux of the case becomes apparent soon enough: Can Genzyme's HAND program manage all of these initiatives successfully without stretching itself too thin? Given... View Details
Keywords: by Julia Hanna
  • 07 Mar 2005
  • What Do You Think?

Should Business Management Be Regarded as a Profession?

Summing Up Many of this month's respondents appear to agree that business management is a profession, but certification will do little to influence its practice. Of course, we may have a bit of a response... View Details
Keywords: by James Heskett

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