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  • All HBS Web  (18,395)
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  • March 8, 2008
  • Comment

Marketing Your Way Through a Recession

By: John A. Quelch
The signs of an imminent recession are all around us. The spillover from the subprime mortgage crisis is weakening both consumer confidence and the consumer spending—much of it on credit—that has been buoying the U.S. economy. View Details
Keywords: Marketing; Recession; Products And Sales; Core Values; Fluctuation; Volatility; Economic Growth; Economic Slowdown and Stagnation; Growth and Development; Marketing Strategy; Product Marketing; Risk and Uncertainty; Salesforce Management; Asia; Europe; Latin America; North and Central America
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Quelch, John A. "Marketing Your Way Through a Recession." Harvard Business School Working Knowledge (March 8, 2008).
  • 2022
  • Working Paper

Rethinking Explainability as a Dialogue: A Practitioner's Perspective

By: Himabindu Lakkaraju, Dylan Slack, Yuxin Chen, Chenhao Tan and Sameer Singh
As practitioners increasingly deploy machine learning models in critical domains such as healthcare, finance, and policy, it becomes vital to ensure that domain experts function effectively alongside these models. Explainability is one way to bridge the gap between... View Details
Keywords: Natural Language Conversations; AI and Machine Learning; Experience and Expertise; Interactive Communication; Business and Stakeholder Relations
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Lakkaraju, Himabindu, Dylan Slack, Yuxin Chen, Chenhao Tan, and Sameer Singh. "Rethinking Explainability as a Dialogue: A Practitioner's Perspective." Working Paper, 2022.
  • 26 Mar 2021
  • News

Finding a way forward on climate change

  • 15 Feb 2022
  • News

How Managers Can Build a Culture of Experimentation

  • July 2, 2020
  • Article

How to Build a Life: A College Degree Is No Guarantee of a Good Life

By: Arthur C. Brooks
Higher education is often described as an investment. But it’s still unclear if it pays off in happiness. View Details
Keywords: Higher Education; Happiness
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Brooks, Arthur C. "How to Build a Life: A College Degree Is No Guarantee of a Good Life." The Atlantic (July 2, 2020).
  • 21 Sep 2011
  • News

Progressing toward a better inner work life

  • June 2012
  • Article

Managing Risks: A New Framework

By: Robert S. Kaplan and Anette Mikes
Risk management is too often treated as a compliance issue that can be solved by drawing up lots of rules and making sure that all employees follow them. Many such rules, of course, are sensible and do reduce some risks that could severely damage a company. But... View Details
Keywords: Risk Management; Governance Controls; Corporate Strategy; Management Analysis, Tools, and Techniques; Framework
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Kaplan, Robert S., and Anette Mikes. "Managing Risks: A New Framework." Harvard Business Review 90, no. 6 (June 2012).
  • 25 Mar 2019
  • Research & Ideas

The Secret Life of Supply Chains

the source for its highest paying jobs. What’s more, most of those jobs are not in supplying parts, but rather in supplying services, such as in engineering, computer programming, and design. Their findings... View Details
Keywords: by Michael Blanding; Manufacturing; Service
  • Article

Valuing Time Over Money Predicts Happiness After a Major Life Transition: A Preregistered Longitudinal Study of Graduating Students

By: A.V. Whillans, Lucia Macchia and Elizabeth Dunn
How does prioritizing time or money shape major life decisions and subsequent well-being? In a preregistered longitudinal study of approximately 1000 graduating university students, respondents who valued time over money chose more intrinsically rewarding activities... View Details
Keywords: Time Use; Trade-offs; Career Decisions; Time Management; Money; Happiness; Values and Beliefs; Personal Development and Career
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Whillans, A.V., Lucia Macchia, and Elizabeth Dunn. "Valuing Time Over Money Predicts Happiness After a Major Life Transition: A Preregistered Longitudinal Study of Graduating Students." Science Advances 5, no. 9 (September 2019).
  • 13 Nov 2012
  • News

Two Candidates, Two Distinct Ways of Communicating

    A New Way to Understand Corporate Leverage

    The link between measures of risk and return within the equity market has been very weak over the past 47 years: in the United States, returns on high-risk stocks have cumulatively fallen short of the returns on low-risk stocks, during a period when the equity market... View Details
    • February 15, 2022
    • Article

    How Managers Can Build a Culture of Experimentation

    By: Frank V. Cespedes and Neil Hoyne
    Testing in business presents qualitatively different challenges than those in clinical trials and most scientific research. There are very few opportunities for randomized control experiments in a changing, competitive market. Yet, change and competition make testing a... View Details
    Keywords: Experimentation; Management; Decision Making
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    Cespedes, Frank V., and Neil Hoyne. "How Managers Can Build a Culture of Experimentation." Harvard Business Review Digital Articles (February 15, 2022).
    • March 2008 (Revised August 2009)
    • Case

    Linden Lab: Opening Second Life

    By: Thomas R. Eisenmann and Alison Berkley Wagonfeld
    In early 2008, managers in Linden Lab, creator of the virtual world Second Life, faced decisions about the company's strategy. Despite profound initial skepticism about demand for a user-generated virtual world that was not a traditional game, Second Life had achieved... View Details
    Keywords: Business Growth and Maturation; Decision Choices and Conditions; Entrepreneurship; Growth and Development Strategy; Open Source Distribution; Partners and Partnerships; Software
    Citation
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    Eisenmann, Thomas R., and Alison Berkley Wagonfeld. "Linden Lab: Opening Second Life." Harvard Business School Case 808-114, March 2008. (Revised August 2009.)
    • 2018
    • Working Paper

    Quantile Forecasts of Product Life Cycles Using Exponential Smoothing.

    By: Xiaojia Guo, Kenneth C. Lichtendahl Jr. and Yael Grushka-Cockayne
    We introduce an exponential smoothing model that a manager can use to forecast the demand of a new product or service. The model has five features that make it suitable for accurately forecasting product life cycles at scale. First, the trend in our model follows the... View Details
    Keywords: New Product Development; Demand Forecasting; Product Adoption; Innovation Diffusion; Product Development; Demand and Consumers; Forecasting and Prediction; Adoption
    Citation
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    Guo, Xiaojia, Kenneth C. Lichtendahl Jr., and Yael Grushka-Cockayne. "Quantile Forecasts of Product Life Cycles Using Exponential Smoothing." Harvard Business School Working Paper, No. 19-038, October 2018. (Darden Business School Working Paper, No. 2805244, July 2016.)
    • March 2024
    • Case

    Negotiating the Gift of Life (A)

    By: Alex Chan
    Describes a negotiation where lives are truly at stake, where key lessons on persuasion and the role that identity might play in a negotiation are on display through an effort by a frontline negotiator from OneLegacy, the US's largest organ procurement organization. As... View Details
    Keywords: Economics; Negotiation; Communication; Diversity; Nonprofit Organizations; Emotions; Health Industry
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    Chan, Alex. "Negotiating the Gift of Life (A)." Harvard Business School Case 924-020, March 2024.
    • March 2024
    • Supplement

    Negotiating the Gift of Life (B)

    By: Alex Chan
    Describes a negotiation where lives are truly at stake, where key lessons on persuasion and the role that identity might play in a negotiation are on display through an effort by a frontline negotiator from OneLegacy, the US's largest organ procurement organization. As... View Details
    Keywords: Economics; Negotiation; Communication; Diversity; Nonprofit Organizations; Emotions; Mission and Purpose; Health Industry
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    Chan, Alex. "Negotiating the Gift of Life (B)." Harvard Business School Supplement 924-021, March 2024.
    • March 1998 (Revised July 1998)
    • Case

    United Way Community Services

    By: V. Kasturi Rangan
    Describes in detail the fund development and distribution system of United Way Community Services. A key question is how to measure the outcome/impact of the work done by the agencies that receive United Way funding. A follow-on question is how to reinvent the... View Details
    Keywords: Capital; Management Systems; Measurement and Metrics; Distribution Channels; Organizational Change and Adaptation; Outcome or Result; Nonprofit Organizations
    Citation
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    Rangan, V. Kasturi. "United Way Community Services." Harvard Business School Case 598-138, March 1998. (Revised July 1998.)
    • Article

    A Better Way to Assess Managerial Performance

    By: Mihir Desai, Mark Egan and Scott Mayfield
    Total shareholder return (TSR) has become the definitive metric for gauging performance. Unlike accounting measures such as revenue growth or earnings per share that reflect the past, TSR is based on share price and thus captures investor expectations of what will... View Details
    Keywords: Total Shareholder Return; Buybacks; Core Operating Shareholder Return; Management; Operations; Performance; Measurement and Metrics
    Citation
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    Desai, Mihir, Mark Egan, and Scott Mayfield. "A Better Way to Assess Managerial Performance." Harvard Business Review 100, no. 2 (March–April 2022): 134–141.
    • 24 May 2007
    • Working Paper Summaries

    Repugnance as a Constraint on Markets

    Keywords: by Alvin Roth
    • November 1996 (Revised April 1999)
    • Case

    United Way of Southeastern New England (UWSENE)

    By: Robert S. Kaplan and Ellen L. Kaplan / RA
    A regional United Way organization, a nonprofit already active in total quality management, implements a Balanced Scorecard to link its strategic planning objectives with day-to-day operations, and is able to translate its vision and strategy into objectives and... View Details
    Keywords: Balanced Scorecard; Nonprofit Organizations; Governing and Advisory Boards; Strategy; United States
    Citation
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    Kaplan, Robert S., and Ellen L. Kaplan / RA. "United Way of Southeastern New England (UWSENE)." Harvard Business School Case 197-036, November 1996. (Revised April 1999.)
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