Mainstream - Publications - Faculty & Research

01 Jun 2023
News

Elevator Pitch: Block by Block

is modern-era apartments built at significant cost reduction. The Why: There is a shortage of 5 million apartments in the United States alone. Cloud Apartments aims to address that shortfall and bring modular housing into the mainstream... View Details

Keywords: entrepreneurship; construction; housing; design; Construction of Buildings; Construction

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Skydeck - Alumni

effective feedback really looks like—and why it will make you a better boss Life Is a Startup Noam Wasserman (MBA 1999, PhD 2002) on what successful founders can teach us about life beyond business Making Sabbaticals Mainstream... View Details

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Entrepreneurship - Faculty & Research

mainstream generative Artificial Intelligence (AI) prompted Summer Health’s leadership to consider how they might incorporate the technology into the company’s platform and capabilities set. Following a partnership with AI company OpenAI,... View Details

09 Mar 2003
Research & Ideas

Six Keys to Building New Markets by Unleashing Disruptive Innovation

refinements or radical breakthroughs, improve the performance of established products and services along the dimensions that mainstream customers in major markets historically have valued. Examples: a microprocessor that enables personal... View Details

Keywords: by Clayton M. Christensen, Michael E. Raynor & Scott D. Anthony

18 May 2022
Research & Ideas

Are Banks the ‘Bad Guys’? Overdraft Fees Are Crushing Low-Income Customers

everyone into the mainstream banking system, the authors suggest. “A blanket push for people to become banked is maybe not the policy response that is going to be the most effective for helping these consumers,” Williams says. Related... View Details

Keywords: by Rachel Layne; Financial Services

15 Nov 2022
Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

users and also spreads its content by algorithm. YouTube mainstreamed user-generated content, which had a vibe so different from television that the measurement services did not count YouTube as TV. Although much of its content is longer,... View Details

Keywords: by John Deighton and Leora Kornfeld

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Health Care - Faculty & Research

experienced telehealth executive, launched the company after struggling to reach dependable after-hours care for her children. As her startup grew, the advent of mainstream generative Artificial Intelligence (AI) prompted Summer Health’s... View Details

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Reconceiving Products & Markets - Institute For Strategy And Competitiveness

needs and new markets open up opportunities to differentiate , innovate , and grow . A new generation of social entrepreneurs is capturing these opportunities, and mainstream businesses must keep up to stay competitive by: Designing... View Details

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RGE Report - Race, Gender & Equity

Blog In recent years, waves of far-right belief systems have emerged from the margins and captured large segments of mainstream thought. In the United States and around the world, media geared toward both men and women are calling for a... View Details

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Curriculum - Business & Environment

these solutions confront a number of challenges that are distinct from those faced by more mainstream startups. This course has been built from the ground up to dig deeply into these challenges and to provide impactful and actionable... View Details

28 Jan 2008
Research & Ideas

Billions of Entrepreneurs in China and India

these processes are unfolding not just in the mainstream business sector but in society writ large and even in politics and civil society," says Khanna. Khanna's book Billions of Entrepreneurs: How China and India Are Reshaping Their... View Details

Keywords: by Martha Lagace

Portrait Project

Carlton Burrell

pride in my hometown – move from “the border” to Compton. Instead, “talking proper” and “dressing like a white boy” created doubt. Poetic justice. You see, Compton is more than the mainstream media portrayal of graffiti-laden walls... View Details

14 Jul 2014
Research & Ideas

Pay Attention To Your ‘Extreme Consumers’

What do Porsche fanatics, a video game hater, and a person who cooked two weeks' worth of meals in a rice cooker have in common? They are all "extreme consumers"—those whose tastes are so out there that mainstream market researchers tend... View Details

Keywords: by Michael Blanding

22 Sep 2023
News

Capital Connection

Vernon Beckford (MBA 2013) saw the gap almost immediately. From the beginning of his career in commercial real estate finance—first at Credit Suisse and then later at CW Capital and Global Atlantic Financial Group—Beckford observed Wall Street’s obsession with... View Details

Keywords: Margie Kelley; Real Estate

03 May 2023
Research & Ideas

Why Confronting Racism in AI 'Creates a Better Future for All of Us'

business leaders of mainstream companies? Turner: Over the years, I’ve heard plenty. They fall in three categories: expense, denial, and blame. First, the expense myth comes up most often with people claiming that “diversity is expensive”... View Details

Keywords: by Barbara DeLollis

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A Chronicle of the China Trade. The Papers of Augustine Heard & Co., 1840-1877

personal perspectives of the life and trajectory of a nineteenth—century firm—a firm that prospered at the height of the China trade and met its decline with the advent of new technologies and the emergence of the Chinese as mainstream... View Details

10 May 2010
Research & Ideas

What Top Scholars Say About Leadership

neglected. This trend was exacerbated as research inside the academy moved more toward large computerized databases. Leadership largely dropped off the agenda in mainstream academic institutions. It is ironic, though. If we go back to the... View Details

Keywords: by Martha Lagace; Education

10 Feb 2016
Blog Post

Combining an Interest in Music and Business

beginning, I did not really look for any further opportunities to do any new projects in music, or connect with people in the industry. I got sucked into the mainstream trend of recruiting for more “traditional” companies. I figured,... View Details

01 Dec 2019
News

Remix

that’s quite different from mainstream festivals. “This has been one of the most intentional and active responses to the #MeToo movement that I’ve seen in the music industry,” Gandhi says. This idea of creating space for marginalized... View Details

Keywords: Jen McFarland Flint; photographed by Chris Sorensen; #MeToo; DefJam; Arts, Entertainment

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Entrepreneurial Support - Business & Environment