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Show Results For
- All HBS Web
(606)
- People (1)
- News (277)
- Research (175)
- Events (1)
- Multimedia (7)
- Faculty Publications (108)
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- 06 Jan 2012
- Op-Ed
Where Green Corporate Ratings Fail
News Corporation—a multinational media conglomerate that includes BSKYB, Dow Jones, Fox News, 20th Century Fox and Star, among other units—announced earlier this year that it has become climate neutral, meaning that its operations have no net impact on global climate... View Details
- 20 Feb 2013
- Research & Ideas
Big Deal: Reflections on the Megamerger of American and US Airways
practices are really better? One clue that the old AOL Time Warner wasn't going to be a long-lasting marriage (besides keeping all the previous names) was when staff at Time Inc. magazines refused to change their email addresses to AOL.... View Details
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
they just don't seem to get the front-page coverage. I got a call from someone from Wired magazine just the other day on what's happening as people go back to school. The story is that people are going to take the same old courses they... View Details
- 18 Oct 2006
- Research & Ideas
New at the Helm: A Talk with HBS Dean Light
women who apply to them; they assume that all schools and all applicants are basically the same. In fact, business schools are quite different from each other, and Harvard probably is even more different than others. So at one level, rankings are no more than an effort... View Details
- 12 Oct 1999
- Research & Ideas
Where Main Street Meets Wall Street
firm credited with creating the first mutual fund in 1924. (In 1959, Robinson was featured on the cover of Time, with the magazine proclaiming, perhaps somewhat prematurely, that the mutual fund was "a household word.")... View Details
- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
big bucks in the minds of most consumers. We see similar efforts by magazines that advertise their low per-issue prices or insurance companies that break the cost of their premiums down to a low, per-day cost. All these efforts are... View Details
Keywords: by Manda Mahoney
- 06 Apr 2010
- First Look
First Look: April 6
respectively, I find that the identity of a new industry is in fact the result of an interaction between contexts and entrepreneurial agency. With the help of oral histories, magazine primary sources, and other databases I show that the... View Details
Keywords: Martha Lagace
- 26 Feb 2019
- First Look
New Research and Ideas, February 26, 2019
https://www.hbs.edu/faculty/Pages/item.aspx?num=55650 February 2019 Top Sales Magazine Sales Managers Must Manage By: Cespedes, Frank V. Abstract— A common complaint from C-level executives about their sales colleagues concerns the... View Details
Keywords: Dina Gerdeman
- 11 Aug 2016
- Cold Call Podcast
Why College Rankings Keep Deans Awake at Night
this system is extraordinarily new. The US News and World Report, which everyone knows in the United States, started its college rankings in 1983 because it was a failing news magazine that needed another business to stay in print. That's... View Details
- 20 Feb 2006
- HBS Case
Oprah: A Case Study Comes Alive
people, other resources, and a broader context to create a viable market offering. One of the questions the case raises is 'what is Winfrey in the business of? What is she offering her consumers, viewers, magazine readers, and the people... View Details
- 08 Mar 2004
- Research & Ideas
Secret to Success: Go for “Just Enough”
unique lifestyle, and the most profit possible. Pick up any magazine and you can find a glamorized message of "making it" that assumes not only extreme performance but maximized reward: great wealth, drop dead attractiveness,... View Details
Keywords: by Laura Nash & Howard Stevenson
- 22 Aug 2012
- Research & Ideas
Advertising: It’s Not ‘Mad Men’ Anymore
commission rate paid by magazine and newspaper publishers to agencies. These practices served to discourage price competition among agencies and facilitated the bundling of services by full-service advertising firms. After complaints from... View Details
- 03 Mar 2015
- First Look
First Look: March 3
decision to transform her blog into an online lifestyle magazine and to build its positioning as a high-end brand. It meant that "The Blonde Salad" envisaged to only cooperate with a limited number of luxury fashion advertisers,... View Details
Keywords: Sean Silverthorne
- 29 Jan 2007
- Research & Ideas
The Business Press Is a Watchdog that Bites
Fraud," is published in the December 2006 Journal of Accounting Research. Miller, whose favorite non-academic business reading includes the Wall Street Journal, the Financial Times, and the investor relations magazine IR, recently... View Details
- 08 Nov 2010
- Research & Ideas
How to Fix a Broken Marketplace
tackled the market for new medical residents, economists, and lawyers. (Forbes magazine named him one of the world's "seven most powerful new economists.") "Market design is the engineering part of game theory," Roth... View Details
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
Most advertisers have some way to have online links even in ads that aren't online. For instance, many magazine ads prominently tell you, "Here's our Web site to get more information." TV news programs always send you to their... View Details
- 30 Apr 2001
- Research & Ideas
Entering the Age of Alliances
volunteers trained by Time to Read. Instead of financial grants, Time Warner supplies reading materials (especially magazines published by the company), classroom space, and tutors at its various offices around the country. Even when a... View Details
Keywords: by James Austin
- 14 May 2008
- Research & Ideas
Getting Down to the Business of Creativity
has only just emerged over the past twenty years. In her study, which draws on interviews with over forty designers and others associated with the industry, as well as analysis of Indian magazine articles, Khaire finds a coevolution of... View Details
- 15 Aug 2005
- HBS Case
Classic Cases Live On at HBS
a short magazine article about Shouldice in 1982, and it nicely illustrated excellence in the delivery of a service," explains the case's author, HBS professor James Heskett. "I knew we had a good story, and when I learned that... View Details
Keywords: by Garry Emmons
- 19 Mar 2013
- First Look
First Look: March 19
PublicationsSetting Health Priorities: Strategy versus Tactics Authors:Chu, Michael, David E. Bloom, and Elizabeth Cafiero Publication:Impact: The Magazine of PSI Abstract Health decision makers throughout the world are faced with a... View Details
Keywords: Sean Silverthorne