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Show Results For
- All HBS Web
(631)
- People (1)
- News (293)
- Research (175)
- Events (2)
- Multimedia (7)
- Faculty Publications (108)
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- 22 Nov 2011
- First Look
First Look: November 22
guidance for use exists. Data from a recent consumer survey offers some insight for the decision maker to contemplate, as does the school's recent appearance on the cover of Forbes' magazine as the number one undergraduate institution in... View Details
Keywords: Sean Silverthorne
- 12 Oct 1999
- Research & Ideas
Media Metamorphosis: Advertising in the Technology Age
rivals — including radio and television stations, magazine and newspaper publishers, billboard and direct marketing firms — that compete for bigger pieces of the advertising pie. That pie, however, which represents national advertisers'... View Details
- 26 Feb 2019
- First Look
New Research and Ideas, February 26, 2019
https://www.hbs.edu/faculty/Pages/item.aspx?num=55650 February 2019 Top Sales Magazine Sales Managers Must Manage By: Cespedes, Frank V. Abstract— A common complaint from C-level executives about their sales colleagues concerns the... View Details
Keywords: Dina Gerdeman
- 11 Aug 2016
- Cold Call Podcast
Why College Rankings Keep Deans Awake at Night
this system is extraordinarily new. The US News and World Report, which everyone knows in the United States, started its college rankings in 1983 because it was a failing news magazine that needed another business to stay in print. That's... View Details
- 20 Feb 2006
- HBS Case
Oprah: A Case Study Comes Alive
people, other resources, and a broader context to create a viable market offering. One of the questions the case raises is 'what is Winfrey in the business of? What is she offering her consumers, viewers, magazine readers, and the people... View Details
- 08 Mar 2004
- Research & Ideas
Secret to Success: Go for “Just Enough”
unique lifestyle, and the most profit possible. Pick up any magazine and you can find a glamorized message of "making it" that assumes not only extreme performance but maximized reward: great wealth, drop dead attractiveness,... View Details
Keywords: by Laura Nash & Howard Stevenson
- 03 Jul 2012
- First Look
First Look: July 3
film magazine Cahiers du Cinéma contributed to strengthening the characterization of film as art in France. The note provides background information on the magazine's history, on the French film industry, and on French film magazines.... View Details
Keywords: Sean Silverthorne
- 26 Feb 2008
- First Look
First Look: February 26, 2008
focus on preemptive actions people take before engaging in such behavior. Second, we focus on concurrent strategies, examining how people restructure situations such that their behavior seems less questionable—including an experiment in which people justify their... View Details
Keywords: Martha Lagace
- 11 Dec 2012
- First Look
First Look: Dec. 11
case:http://hbr.org/search/712415-PDF-ENG Monocle Soltes, Eugene, and Sara HessHarvard Business School Case 113-024 Monocle, a magazine on global affairs, culture, and business, was founded by Tyler Brûlé to counter a perceived... View Details
Keywords: Sean Silverthorne
- 20 Aug 2007
- Research & Ideas
HBS Cases: Using Investor Relations Proactively
retail investors much more as being like customers or employees of the company—even using a computer system to track preferences. They have both received awards by IR magazine for good investor relations. So in some ways these cases show... View Details
- 02 Aug 2010
- Research & Ideas
Modern Indian Art: The Birth of a Market
Indian art as a legitimate category of fine art. Newspapers and magazines (both general interest magazines as well as dedicated art publications) in India and abroad began to write not only about the... View Details
Keywords: by Sean Silverthorne
- 26 Jan 2016
- First Look
January 26, 2016
the future with great accuracy, they won't say what will cause an event or why. They'll tell you which magazine articles are likely to be shared on Twitter without explaining what motivates people to tweet about them, for instance. To... View Details
Keywords: Sean Silverthorne
- 09 Nov 2006
- Research & Ideas
Andy Grove: A Biographer’s Tale
them, that can cut costs. Q: And his work on prostate cancer is well known from the Fortune magazine article. [Grove's article described his own battle with prostate cancer. -ed.] A: He's also very concerned with Parkinson's disease,... View Details
- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
big bucks in the minds of most consumers. We see similar efforts by magazines that advertise their low per-issue prices or insurance companies that break the cost of their premiums down to a low, per-day cost. All these efforts are... View Details
Keywords: by Manda Mahoney
- 12 Nov 2008
- First Look
First Look: November 12, 2008
"Dubai's answer to Pixar" in a recent magazine article, Lammtara's first animated television show, FREEJ, had taken the Arabian Gulf region by storm a year ago. It was November 2007, and the second season of FREEJ had aired... View Details
Keywords: Martha Lagace
- 08 May 2012
- First Look
First Look: May 8
case:http://cb.hbsp.harvard.edu/cb/product/712447-PDF-ENG Caijing Magazine (A) Karthik Ramanna and G.A. DonovanHarvard Business School Case 112-028 In late 2009, Wang Boming, publisher of Caijing Magazine, widely regarded as China's most... View Details
Keywords: Carmen Nobel
- 29 Apr 2020
- Book
The Key to Powerful Social Change: Small Villages
Who will solve the great problems facing humanity, a list of critical issues that only begins with the current pandemic? In the interview below, Rosabeth Moss Kanter discusses her recent book, Think Outside the Building, and her view that solutions are most likely to... View Details
Keywords: by Dina Gerdeman
- 29 Jan 2007
- Research & Ideas
The Business Press Is a Watchdog that Bites
Fraud," is published in the December 2006 Journal of Accounting Research. Miller, whose favorite non-academic business reading includes the Wall Street Journal, the Financial Times, and the investor relations magazine IR, recently... View Details
- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
product can and usually does have different value depending on the context, thereby supporting different prices for the specific piece of business. For example, the paper stock purchased by a magazine printer for the cover and for certain... View Details
- 07 Aug 2006
- Research & Ideas
Whatever Happened to Caveat Emptor?
comparative product testing in Germany. Product tests, conducted by the Warentest Institute and published in their monthly magazine Test, influence both consumers and producers. With an estimated 5 million readers, Warentest is the... View Details